Frost Radar™: Connected Truck Telematics in India, 2022

India’s telematics market is undergoing a transitional phase, with major growth opportunity awaiting telematics services providers (TSPs), original equipment manufacturer (OEMs), mobility start-ups, network providers, AIS-140 manufacturers, and other related stakeholders. To succeed in this market where fierce competition and aggressive pricing dominate, companies must consider key parameters including local market know-how, multi-channel sales and marketing approaches, and partnership network outreach. Companies also need to position their products as necessary productivity improvement tools rather than as luxury products. This approach will help them get small and medium fleets to adopt fleet management solutions (FMS), thereby increasing these competitors’ market share. The connected truck telematics ecosystem in India is diverse, with players from totally different core business areas wanting revenue share. Telematics companies, automotive companies, telecom companies, and IT companies are all active in this space and offer telematics solutions and hardware to customers across the country. Frost & Sullivan’s research indicates that the fragmented and disorganized nature of the logistics and transportation landscape in India is creating a gap in telematics implementation due to a large volume of commercial fleets and the amount of technology needed to support them. In this Frost Radar™ analysis, Frost & Sullivan has independently plotted 19 important companies who hold about 90% of the Indian connected truck telematics market. The remaining 10% is made of at least 50 smaller and ultra-local companies fragmented across the country. Frost & Sullivan measures each company’s growth rates and absolute revenues in combination with several other factors to map its performance on the Innovation and Growth Indices. The Frost Radar reveals the market positioning of companies based on their growth and innovation scores as highlighted in the Frost Radar methodology. This Frost Radar also presents competitive profiles of each company based on its strengths, opportunities, growth factors, and innovation capabilities. Author: Mugundhan Deenadayalan