Frost Radar™: Automotive Coatings, 2023

Automotive coatings are fundamental to protecting vehicles from harsh environmental elements and enhancing their longevity and maintenance; however, coatings are now playing a significant role in enhancing vehicles’ aesthetic appeal. In the last few years, demand for automotive coatings has risen. To strengthen their core offerings, automotive coating manufacturers have started developing products and technologies that address the key industry megatrends that are heavily impacting the automotive industry, namely demand for sustainable products and operations, digital transformation, electric vehicles, and autonomous vehicles. This Frost Radar™ analysis offers a perspective on global market trends and an assessment of 18 leading providers of automotive coatings. Frost & Sullivan analyzed and benchmarked these manufacturers primarily based on their automotive coating solutions, including their presence in the OEM and refinish segments, and their performance across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. This publication presents competitive profiles of each company considering their strengths and the opportunities that best fit those strengths.