Description

This study presents the analysis and the benchmarking of global OEMs' new car eRetailing strategies. It introduces the market participants, identifies the key drivers, presents the strategic analysis of regional markets and discusses target customers, the value chain, business models and the OEM mindset regarding the emerging omnichannel eRetailing strategy. About ten key global passenger car OEMs have been analysed in terms of eRetailing strategy. 2020 forecasts indicate that the omnichannel eRetailing model will be increasingly used among mass-market as well as premium OEMs. The study includes powerful strategic conclusions and a future outlook with recommendations for OEMs and other key stakeholders.