Generative AI in Payer and Provider IT Transformation, Global, 2024-2029

Healthcare Generative AI in Payer and Provider IT Transformation, Global, 2024-2029

Gen AI-based Solutions are Driving Transformational Growth across the Payer and Provider Ecosystem as Organizations Move from Identification to Implementation

INDUSTRY
Healthcare
SECTOR
Life Sciences

RELEASE DATE
27-Nov-2024
REGION
Global
DELIVERABLE TYPE
Market Research

RESEARCH CODE
KABD-01-00-00-00
SKU
HC_2024_1160
Yes
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Generative AI in Payer and Provider IT Transformation, Global, 2024-2029
Published on: 27-Nov-2024 | SKU: HC_2024_1160

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The healthcare payer and provider industry is gradually adopting generative artificial intelligence (Gen AI) solutions across its value chain. Almost all organizations have shown an intent to implement Gen AI-based solutions in their products or processes, with a few already embarking on this journey. Gen AI seamlessly syncs with existing tools/IT applications and other technical solutions to enhance workflows or create new processes. Payer and provider organizations face administrative, operational, clinical (only providers) and financial challenges in delivering comprehensive and timely patient care. These issues often result in care delays and follow-ups, impacting the overall health of consumers. The industry is shifting from an identification to an implementation stage, with leading adopters using Gen AI solutions across different use cases and working with vendors to fine-tune output. This has created new ecosystems between technology vendors and end users that enable leaders to align technology adoption with an organization’s vision and values.

Given the nature of technology and healthcare data, some aspects or use cases are more strongly governed by regulators than others. This has accelerated product development and adoption in the administrative, operational and financial categories while limiting the growth of clinical solutions. With the change in the global regulatory environment to balance innovation with safety, government, regulators, technology developers, and end users will need to work together to build national and organizational governance models.

. Looking at the evolving landscape of technology and regulations, this study seeks to quantify the savings that can be derived from implementing Gen AI-based solutions across some of the most pressing segments of the payer (claims management, risk adjustment, front- and back-office integration, marketing, and stakeholder management) and provider (financial, operational, CDSS, documentation, administrative, and patient engagement) value chains, including horizontal capabilities such as interoperability and cybersecurity. The report discusses technology advances made across these use cases and profiles several leading vendors optimizing their portfolios with Gen AI technology.

It covers the adoption of Gen AI-based solutions in North America (Canada and the United States), Europe, Asia-Pacific, and the rest of the world nations (Latin America and the Caribbean, Middle East, and Africa). North America dominates the market in terms of development and adoption owing to the region’s higher technology maturity, less stringent regulatory policies, and favorable start-up environment. While North America will continue to be the fastest growing and generate the bulk of savings from the adoption of Gen AI-based solutions, growth in Asia-Pacific will outpace the remaining regions and its net gains will reach the same level as Europe by the end of the forecast period.

GenAI is attracting more stakeholders into its realm. If implemented thoughtfully and in line with regulatory guidance, it has the potential to address the most pressing industry challenges and create an opportunity to generate more than $300 billion in gains across the patient journey by 2029.

Author: Nitin Manocha

Scope of Analysis

Segmentation

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Use of Gen AI in the Payer and Provider IT Transformation Industry

Healthcare Stakeholder’s Journey

Key Challenge for Providers: Managing Staff Concerns Without Compromising the Quality of Care During Digital Transformation

Key Challenge for Payers: Balancing the Cost of Care with Member Satisfaction while Staying on Top of Evolving Regulations

Impact of Key Challenges on Workflows and Stakeholders

Evolving Regulatory Landscape

Regulatory and Governance: Role of Key Players

Voice of the Customer: Gen AI Impact and Implementation

Voice of the Customer: Gen AI Impact and Implementation (continued)

Development Ecosystem to Support Technology Progress

Use Case Development and Gains

Gen AI Technology Evolution

Changes in Use Case Adoption Level

Deriving Gains from Gen AI-based Solutions

Automation Journey

Path to Technology Deployment

Gen AI: Productivity Paradigm

Redistributing Gains from Gen AI

Key Market Segmentation to Address Buying Behavior

Competitive Environment

Vendor Ecosystem

Hexaware

Codoxo

Microsoft

Wolters Kluwer Health

Cipher Health

InterSystems

Salesforce

Palo Alto Networks

AKASA

Growth Metrics

Growth Drivers

Growth Restraints

Forecast Considerations

Forecast Methodology

Revenue Forecast

Revenue Forecast by Industry Vertical

Revenue Forecast by Region

Revenue Forecast Analysis

Revenue Forecast Analysis (continued)

Pricing Trends and Forecast Analysis

Competitive Market Structure

Revenue Share Analysis

Revenue Share Analysis (continued)

Growth Metrics

Revenue Forecast

Revenue Forecast by Application

Revenue Forecast by Region

Forecast Analysis

Role of Gen AI: Risk Adjustment

Role of Gen AI: Stakeholder Management

Role of Gen AI: Payment Integrity (Part of Claims Management)

Elevance Health: Gen AI for Member Engagement

Blue Cross Blue Shield Association (BCBSA)

Growth Metrics

Revenue Forecast

Revenue Forecast by Application

Revenue Forecast by Region

Forecast Analysis

Role of Gen AI: Financial (RCM)

Role of Gen AI: Operational

Role of Gen AI: Clinical Documentation

Role of Gen AI: Clinical Decision Support

Role of Gen AI: Patient Engagement

Mayo Clinic

Kaiser Permanente and HCA Healthcare: Different Approaches to Documentation

Growth Metrics

Revenue Forecast

Revenue Forecast by Application

Revenue Forecast by Region

Forecast Analysis

Role of Gen AI: Interoperability

Role of Gen AI: Cybersecurity

Growth Opportunity 1: Promote Clinical Decision Support System (CDSS) at Point-of-care for Personalized Care

Growth Opportunity 1: Promote Clinical Decision Support System (CDSS) at Point-of-care for Personalized Care (continued)

Growth Opportunity 2: Reduce Administrative Burden Associated with Prior Authorization

Growth Opportunity 2: Reduce Administrative Burden Associated with Prior Authorization (continued)

Growth Opportunity 3: Improve Healthcare Data Interoperability

Growth Opportunity 3: Improve Healthcare Data Interoperability (continued)

Growth Opportunity 4: Optimize Resources for Expansion of the Hospital at Home (HaH) Model

Growth Opportunity 4: Optimize Resources for Expansion of the Hospital at Home (HaH) Model (continued)

Growth Opportunity 5: Enhance Patient and Member Engagement

Growth Opportunity 5: Enhance Patient and Member Engagement (continued)

Benefits and Impacts of Growth Opportunities

Next Steps

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer


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The healthcare payer and provider industry is gradually adopting generative artificial intelligence (Gen AI) solutions across its value chain. Almost all organizations have shown an intent to implement Gen AI-based solutions in their products or processes, with a few already embarking on this journey. Gen AI seamlessly syncs with existing tools/IT applications and other technical solutions to enhance workflows or create new processes. Payer and provider organizations face administrative, operational, clinical (only providers) and financial challenges in delivering comprehensive and timely patient care. These issues often result in care delays and follow-ups, impacting the overall health of consumers. The industry is shifting from an identification to an implementation stage, with leading adopters using Gen AI solutions across different use cases and working with vendors to fine-tune output. This has created new ecosystems between technology vendors and end users that enable leaders to align technology adoption with an organization’s vision and values. Given the nature of technology and healthcare data, some aspects or use cases are more strongly governed by regulators than others. This has accelerated product development and adoption in the administrative, operational and financial categories while limiting the growth of clinical solutions. With the change in the global regulatory environment to balance innovation with safety, government, regulators, technology developers, and end users will need to work together to build national and organizational governance models. . Looking at the evolving landscape of technology and regulations, this study seeks to quantify the savings that can be derived from implementing Gen AI-based solutions across some of the most pressing segments of the payer (claims management, risk adjustment, front- and back-office integration, marketing, and stakeholder management) and provider (financial, operational, CDSS, documentation, administrative, and patient engagement) value chains, including horizontal capabilities such as interoperability and cybersecurity. The report discusses technology advances made across these use cases and profiles several leading vendors optimizing their portfolios with Gen AI technology. It covers the adoption of Gen AI-based solutions in North America (Canada and the United States), Europe, Asia-Pacific, and the rest of the world nations (Latin America and the Caribbean, Middle East, and Africa). North America dominates the market in terms of development and adoption owing to the region’s higher technology maturity, less stringent regulatory policies, and favorable start-up environment. While North America will continue to be the fastest growing and generate the bulk of savings from the adoption of Gen AI-based solutions, growth in Asia-Pacific will outpace the remaining regions and its net gains will reach the same level as Europe by the end of the forecast period. GenAI is attracting more stakeholders into its realm. If implemented thoughtfully and in line with regulatory guidance, it has the potential to address the most pressing industry challenges and create an opportunity to generate more than $300 billion in gains across the patient journey by 2029. Author: Nitin Manocha
More Information
Deliverable Type Market Research
Author Nitin Manocha
Industries Healthcare
No Index No
Is Prebook No
Keyword 1 Generative Ai Healthcare
Keyword 2 Payer-Provider It Transformation
Keyword 3 Ai In Healthcare It
Podcast No
Predecessor K959-01-00-00-00
WIP Number KABD-01-00-00-00