Global Analysis of Infotainment and HMI Strategy for Mass Market OEMs, 2017

Global Analysis of Infotainment and HMI Strategy for Mass Market OEMs, 2017

Mass Market OEMs are Offering Value-for-money Solutions to Entice the Consumer

RELEASE DATE
01-Dec-2017
REGION
Global
Research Code: MD70-01-00-00-00
SKU: AU01605-GL-MR_21225

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Description

The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters and connected navigation to name a few. Although availability of advanced HMI solutions such as air gestures and HUDs are restricted to luxury OEMs, mass market OEMs are offering value for money solutions to entice customers. The study includes OEM’s current infotainment; multimedia features, output and input HMI are benchmarked across selected models in their range. The flagship from each OEM’s portfolio is analysed and their features are listed out. Major HMI trends are analysed along with their advantages, suppliers and OEM adopting the specific technology. Highlights of the market participant’s connected services are discussed along with the services offered by each OEM.

The onset of autonomous cars is set to usher in a new chapter for infotainment and connected services. As drivers have reduced responsibilities and are free to use infotainment services, increasing the role of infotainment in the automobile. OEMs are investing in infotainment and HMI to ensure a smooth transition to an autonomous future. HMI solutions are taking centre stage as OEMs are looking at converging industries to bring solutions such as augmented reality, virtual assistants, and biometrics. User interface share the limelight with other HMI; as a seamless experience with minimal lag is key to ensuring user satisfaction. A simple menu structure with minimal buttons and an intuitive interface is preferred. Find out what solutions Ford, Chevrolet, Nissan, Toyota, Hyundai, Volkswagen, Mazda, Kia, Subaru and FCA in this study.

Key Issues Addressed

  • What are the Human Machine Interface (HMI) solutions adopted by mass market OEMs?
  • What are the infotainment solutions by mass market OEMs?
  • What are the mass market OEMs connected services highlights?
  • What are their current offering in the HMI and infotainment space across their portfolio?
  • Which is the champion model in each mass market OEM and how are they differentiating themselves from others in terms of HMI and Infotainment?
  • What is the future cockpit strategy for the mass market OEMs and their best practices followed across their models?

RESEARCH: INFOGRAPHIC

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Table of Contents

HMI Review of Mass Market OEMs—Current HMI Landscape

HMI Review of Mass Market OEMs—Current HMI Landscape (continued)

Ford HMI Input and Output Highlights

Chevrolet HMI Input and Output Highlights

Nissan HMI Input and Output Highlights

Toyota HMI Input and Output Highlights

Hyundai HMI Input and Output Highlights

Volkswagen HMI Input and Output Highlights

Mazda HMI Input and Output Highlights

Kia HMI Input and Output Highlights

Subaru HMI Input and Output Highlights

FCA HMI Input and Output Highlights

Research Scope and Objectives

Key Questions this Study will Answer

Research Methodology

Major HMI Market Trends

HMI Trends—Voice & Driver Monitoring (Biometrics)

HMI Related Trends—AR HUD and Networked Display

Ford SYNC Connected Service Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Taurus

GM Connected Services OnStar

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Impala

Nissan Connected Services Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Rogue

Toyota Connected Services Safety Connect

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Land Cruiser

Hyundai Connected Services Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Santa Fe

Volkswagen Connected Services Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Volkswagen CC

Mazda Connect Connected Service Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—CX9

Kia Connected Services Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—K900

StarLink Connected Services Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Forester

FCA Connected Services Highlights

Benchmarking of Current Infotainment/Multimedia Features

Benchmarking of Current Input/Output HMI Systems

Champion Model Highlights—Forester

Growth Opportunity

Strategic Imperatives for Success and Growth

Conclusions

Legal Disclaimer

Market Engineering Methodology

Related Research
The automotive industry is reliant on the infotainment market, as HMI plays a key role in the interaction between users and the vehicle. Key HMI technologies that dominate the mass market include large touchscreen interfaces with touch gestures, hybrid instrument clusters and connected navigation to name a few. Although availability of advanced HMI solutions such as air gestures and HUDs are restricted to luxury OEMs, mass market OEMs are offering value for money solutions to entice customers. The study includes OEM’s current infotainment; multimedia features, output and input HMI are benchmarked across selected models in their range. The flagship from each OEM’s portfolio is analysed and their features are listed out. Major HMI trends are analysed along with their advantages, suppliers and OEM adopting the specific technology. Highlights of the market participant’s connected services are discussed along with the services offered by each OEM. The onset of autonomous cars is set to usher in a new chapter for infotainment and connected services. As drivers have reduced responsibilities and are free to use infotainment services, increasing the role of infotainment in the automobile. OEMs are investing in infotainment and HMI to ensure a smooth transition to an autonomous future. HMI solutions are taking centre stage as OEMs are looking at converging industries to bring solutions such as augmented reality, virtual assistants, and biometrics. User interface share the limelight with other HMI; as a seamless experience with minimal lag is key to ensuring user satisfaction. A simple menu structure with minimal buttons and an intuitive interface is preferred. Find out what solutions Ford, Chevrolet, Nissan, Toyota, Hyundai, Volkswagen, Mazda, Kia, Subaru and FCA in this study.--BEGIN PROMO--

Key Issues Addressed

  • What are the Human Machine Interface (HMI) solutions adopted by mass market OEMs?
  • What are the infotainment solutions by
More Information
No Index No
Podcast No
Author Ramnath Eswaravadivoo
Industries Automotive
WIP Number MD70-01-00-00-00
Is Prebook No