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Global Automotive Living Labs Growth Opportunities
OEMs will Partner with Suppliers and Technology Companies to Drive Open Innovation and Run Real-world Experiments on Future Mobili
13-Dec-2021
North America
Market Research
A mobility living lab is a test bed and key tool for open innovation in the connected, automated, shared, and electric (CASE) mobility domain. Living labs enable collaboration between regional governmental authorities, research institutions, and OEMs to develop technologies in a real-life environment best suited for specific local mobility landscapes. Living lab experiments usually take place in a real-life setting, in end-users’ real-world environments, which account for a variety of external situations and test technology solution feasibility developed in real time. The 4P (public-private-people partnership) innovation concept develops synergy between various ecosystem stakeholders and shifts the research focus from an expert-driven towards and user-centric innovation. Such innovations help OEMs and associated stakeholders better understand the commercial viability of their technology, as users provide feedback daily, and thus adapt to an efficient business model.
This study of global automotive living labs provides an overview of the landscape, research themes, developments, and mobility experiments by county and city, including deep-dive analysis of selected living lab activities. Analyzing the operational model of living labs and their advantages, the report discusses product, technology, and services as well as leading automotive innovation themes that are being tested. Frost & Sullivan also explores the OEMs’ innovation and research portfolios, which are expected to shape the future of living lab themes in the automotive sector. From a mobility and transportation standpoint, this study provides an executive look at open innovations happening in the automotive industry.
Key Issues Addressed
- Why is the living lab concept needed in the automotive industry and what are the advantages?
- What are the key innovation themes in living labs?
- Which OEMs are driving open innovation concepts and who are their partners?
- Which countries and cities have innovation labs and what are the themes tested there?
- What are the top growth opportunities for players looking to get ahead in this space?
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Automotive Living Labs
Growth Opportunities Fuel the Growth Pipeline Engine™
Living Lab Definition—4Ps (Public-Private-People Partnership)
Living Lab Process and Pillars
Living Lab Comparison
Living Lab—Benefits
Automotive OEMs’ Mobility Living Labs and Mobility Experiments
Automotive OEMs’ Mobility Living Labs by Theme
Automotive OEMs’ Mobility Living Labs by Country
Automotive OEMs’ Mobility Living Labs—Mapping Themes to OEMs
Mobility Living Lab Activities by Automotive OEMs
Mobility Living Lab Activities by Location (Cities)
Profile 1—BMW Living Lab NY, Berlin, and Mumbai; 100 Urban Trends
Profile 2—Ford, GM Living Lab; Detroit; Mobility City; Smart City
Profile 3—Daimler Stuttgart: eMobility
Profile 4—Berlin: Hubject (EV Charging)
Profile 5—Berlin: eMobility by Toyota
Profile 6—Ford Germany: Carsharing
Profile 7—Columbus: Smart City
Profile 8—Toyota City: Public Transport
Profile 9—Berlin: eMobility by BMW and VW
Profile 10—Ford: Detroit Smart Parking Lab (DSPL)
Mobility Experiments—Mapping Themes to OEMs
Mobility Experiments by Theme
Mobility Experiments by Targeted City
Mobility Experiments—Mapping Cities to OEMs
Profile—Berlin, Themes and Main Participants
A Variety of Themes Handled by Berlin via Its Lab Culture
Innovation Labs and Experiments in Berlin
Innovation Labs and Experiments in Berlin (continued)
Innovation Labs and Experiments in Berlin (continued)
Growth Opportunity 1—Mobility Living Labs for Transforming Research and Innovation in Automotive
Growth Opportunity 1—Mobility Living Labs for Transforming Research and Innovation in Automotive (continued)
Growth Opportunity 2—Enabling More Efficient Upscaling of Products, Services, and Knowledge Transfer
Growth Opportunity 2—Enabling More Efficient Upscaling of Products, Services, and Knowledge Transfer (continued)
Growth Opportunity 3—Mobility Living Labs and Mobility Experiments through Experience Centers
Growth Opportunity 3—Mobility Living Labs and Mobility Experiments through Experience Centers (continued)
List of Exhibits
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Key Issues Addressed
- Why is the living lab concept needed in the automotive industry and what are the advantages
- What are the key innovation themes in living labs
- Which OEMs are driving open innovation concepts and who are their partners
- Which countries and cities have innovation labs and what are the themes tested there
- What are the top growth opportunities for players looking to get ahead in this space
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Sujith Unnikrishnan |
| Industries | Automotive |
| WIP Number | PC8E-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9673-A6,9800-A6,9807-A6,9813-A6 |