Global Automotive Living Labs Growth Opportunities

Global Automotive Living Labs Growth Opportunities

OEMs will Partner with Suppliers and Technology Companies to Drive Open Innovation and Run Real-world Experiments on Future Mobili

RELEASE DATE
13-Dec-2021
REGION
North America
Research Code: PC8E-01-00-00-00
SKU: AU02261-NA-MT_26073
$2,450.00
In stock
SKU
AU02261-NA-MT_26073
$2,450.00
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Description

A mobility living lab is a test bed and key tool for open innovation in the connected, automated, shared, and electric (CASE) mobility domain. Living labs enable collaboration between regional governmental authorities, research institutions, and OEMs to develop technologies in a real-life environment best suited for specific local mobility landscapes. Living lab experiments usually take place in a real-life setting, in end-users’ real-world environments, which account for a variety of external situations and test technology solution feasibility developed in real time. The 4P (public-private-people partnership) innovation concept develops synergy between various ecosystem stakeholders and shifts the research focus from an expert-driven towards and user-centric innovation. Such innovations help OEMs and associated stakeholders better understand the commercial viability of their technology, as users provide feedback daily, and thus adapt to an efficient business model.

This study of global automotive living labs provides an overview of the landscape, research themes, developments, and mobility experiments by county and city, including deep-dive analysis of selected living lab activities. Analyzing the operational model of living labs and their advantages, the report discusses product, technology, and services as well as leading automotive innovation themes that are being tested. Frost & Sullivan also explores the OEMs’ innovation and research portfolios, which are expected to shape the future of living lab themes in the automotive sector. From a mobility and transportation standpoint, this study provides an executive look at open innovations happening in the automotive industry.

Key Issues Addressed

  • Why is the living lab concept needed in the automotive industry and what are the advantages?
  • What are the key innovation themes in living labs?
  • Which OEMs are driving open innovation concepts and who are their partners?
  • Which countries and cities have innovation labs and what are the themes tested there?
  • What are the top growth opportunities for players looking to get ahead in this space?

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Automotive Living Labs

Growth Opportunities Fuel the Growth Pipeline Engine™

Living Lab Definition—4Ps (Public-Private-People Partnership)

Living Lab Process and Pillars

Living Lab Comparison

Living Lab—Benefits

Automotive OEMs’ Mobility Living Labs and Mobility Experiments

Automotive OEMs’ Mobility Living Labs by Theme

Automotive OEMs’ Mobility Living Labs by Country

Automotive OEMs’ Mobility Living Labs—Mapping Themes to OEMs

Mobility Living Lab Activities by Automotive OEMs

Mobility Living Lab Activities by Location (Cities)

Profile 1—BMW Living Lab NY, Berlin, and Mumbai; 100 Urban Trends

Profile 2—Ford, GM Living Lab; Detroit; Mobility City; Smart City

Profile 3—Daimler Stuttgart: eMobility

Profile 4—Berlin: Hubject (EV Charging)

Profile 5—Berlin: eMobility by Toyota

Profile 6—Ford Germany: Carsharing

Profile 7—Columbus: Smart City

Profile 8—Toyota City: Public Transport

Profile 9—Berlin: eMobility by BMW and VW

Profile 10—Ford: Detroit Smart Parking Lab (DSPL)

Mobility Experiments—Mapping Themes to OEMs

Mobility Experiments by Theme

Mobility Experiments by Targeted City

Mobility Experiments—Mapping Cities to OEMs

Profile—Berlin, Themes and Main Participants

A Variety of Themes Handled by Berlin via Its Lab Culture

Innovation Labs and Experiments in Berlin

Innovation Labs and Experiments in Berlin (continued)

Innovation Labs and Experiments in Berlin (continued)

Growth Opportunity 1—Mobility Living Labs for Transforming Research and Innovation in Automotive

Growth Opportunity 1—Mobility Living Labs for Transforming Research and Innovation in Automotive (continued)

Growth Opportunity 2—Enabling More Efficient Upscaling of Products, Services, and Knowledge Transfer

Growth Opportunity 2—Enabling More Efficient Upscaling of Products, Services, and Knowledge Transfer (continued)

Growth Opportunity 3—Mobility Living Labs and Mobility Experiments through Experience Centers

Growth Opportunity 3—Mobility Living Labs and Mobility Experiments through Experience Centers (continued)

List of Exhibits

Legal Disclaimer

A mobility living lab is a test bed and key tool for open innovation in the connected, automated, shared, and electric (CASE) mobility domain. Living labs enable collaboration between regional governmental authorities, research institutions, and OEMs to develop technologies in a real-life environment best suited for specific local mobility landscapes. Living lab experiments usually take place in a real-life setting, in end-users’ real-world environments, which account for a variety of external situations and test technology solution feasibility developed in real time. The 4P (public-private-people partnership) innovation concept develops synergy between various ecosystem stakeholders and shifts the research focus from an expert-driven towards and user-centric innovation. Such innovations help OEMs and associated stakeholders better understand the commercial viability of their technology, as users provide feedback daily, and thus adapt to an efficient business model. This study of global automotive living labs provides an overview of the landscape, research themes, developments, and mobility experiments by county and city, including deep-dive analysis of selected living lab activities. Analyzing the operational model of living labs and their advantages, the report discusses product, technology, and services as well as leading automotive innovation themes that are being tested. Frost & Sullivan also explores the OEMs’ innovation and research portfolios, which are expected to shape the future of living lab themes in the automotive sector. From a mobility and transportation standpoint, this study provides an executive look at open innovations happening in the automotive industry.--BEGIN PROMO--

Key Issues Addressed

  • Why is the living lab concept needed in the automotive industry and what are the advantages
  • What are the key innovation themes in living labs
  • Which OEMs are driving open innovation concepts and who are their partners
  • Which countries and cities have innovation labs and what are the themes tested there
  • What are the top growth opportunities for players looking to get ahead in this space
More Information
No Index No
Podcast No
Author Sujith Unnikrishnan
Industries Automotive
WIP Number PC8E-01-00-00-00
Is Prebook No
GPS Codes 9673-A6,9800-A6,9807-A6,9813-A6