Global Connected Cars Outlook, 2021

Global Connected Cars Outlook, 2021

With a Revenue Potential of $15-$20 Billion by 2025, the Creation of Software-defined Vehicles and Innovative Business Models is more Critical than Ever

RELEASE DATE
11-Jun-2021
REGION
North America
Deliverable Type
Market Outlook
Research Code: MF93-01-00-00-00
SKU: AU02170-NA-MO_25505
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Description

The COVID-19 pandemic has accelerated - rather than affected - growth prospects for the global connected cars market. Technology implementation has increased, and the post-pandemic situation appears to be a positive one for all stakeholders. The pandemic is a blessing in disguise as innovative features such as embedded connectivity, bio-based health monitoring, and non-touch-based haptics such as gesture recognition will be quickly implemented in vehicles due to the urgent need for protection and risk aversion. Start-ups and other mid-tier connected car technology firms are being pursued to support the implementation of these innovative vehicle features.

The market is undergoing a transformation, and automakers are evolving into technology firms and appear to be on an equal footing with technology giants, with some of them opting for a collaborative approach to capture market share. Business transformations will occur when the core elements of next-generation platforms and business models are developed and available on vehicles. Technologies such as 5G, widescreen displays, high-performance computers (HPCs), data lakes, and cloud computing are some of the key requirements and related developments.

Some of the topics covered in this Frost & Sullivan outlook are listed below:
• The future of data-defined vehicles
• Updates to technologies such as OTA, V2X, and cloud services
• Operating systems (and how automakers build them)
• The adoption of cloud and data management solutions
• Connected car trends from CES 2021

Author: Suhas Gurumurthy

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Connected Cars Market

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Highlights

Impact of the COVID-19 Pandemic on Global Vehicle Connectivity Services

Connected Technology Trends for the New Decade

Automotive 5G—Key Future Scenarios

Service-oriented Business Calls to Redefine E/E Architecture

Advent of Open-Source IVI Operating Systems

Key OTA Update Insights

Data Monetization and Cloud Strategies in the Automotive Industry

HMI Trends

COVID-19 Impact on Global GDP Growth

Global Growth Scenario Analysis—Assumptions

Global GDP Growth Under Different Scenarios

COVID-19 Impact on Key Regions

Key Connected Car and Auto IoT Market Trends, 2021

The 2020 Connected Cars Market—Forecast versus Actuals

Top Predictions for 2021

Prediction 1—Adoption of 5G

Prediction 2—Redefinition of E/E Architecture

Prediction 3—Overhaul of Operating Systems

Prediction 4—Cloud Strategies for Differentiation

Prediction 5—Evolution of Visual HMI

2021 Predictions—The United States and Canada

2021 Predictions—Europe (Excluding the United Kingdom)

2021 Predictions—China

2021 Predictions—Latin America

2021 Predictions—Japan

2021 Predictions—South Korea

Key Mobility Trends at CES 2021—Electrification and Connected CX Take Center Stage

New IVI Design Philosophy—Displays Didn’t Just Grow in Size: They became Compute-intensive

Emerging Connected Car Trends—Before and After the COVID-19 Pandemic

Post-Pandemic New Growth Areas

HWW Features in Connected Cars

Redefinition of Vehicle Technologies

Case Study—Software/Data-defined Vehicle Use-Cases

Recalls—Growing Number of Electronics and Software Issues

Key OTA Update Insights

Automakers’ OTA Updates (Europe)

Maturity of Functional Domains for Functions on Demand

FoD Through OTA Updates

Cloud Solution Trends—Vendors’ Challenges and Expectations

Tech Giants’ Positioning—Enabling Technology Leadership

Case Study—Amazon’s Connected Vehicle Ecosystem

OEM Adoption of Various Car Cloud Platform Strategies

Case Study—In-house versus Outsourcing Strategies: BMW and AWS

The Rise of Automotive Operating Systems

Advent of Open-Source IVI Operating Systems

Case Study—Android Automotive Operating System

Customer ID—The Necessary Elements

Case Study—VW Customer ID and GM Ultifi

Prognostics—Trends and Market Outlook

Prognostics—Ecosystem Mapping and Operating Models

V2X Regulations—An Overview

Preference for C-V2X to Advance Automated Driving

V2X—Use-Cases that Support Autonomous Driving

HMI Trends

Case Study—MBUX Hyperscreen

Connected Services Delivered Through the Cloud

Case Study—Harman’s Service Delivery Platform

Navigation Trends

Case Study—HERE Technology Capabilities

Smartphone Integration Updates—Android Auto and Apple Carplay

New In-vehicle Entertainment Features

Evolution of Connected Bike Technology for Zero Fatalities

Connectivity in Motorcycles

Vehicle Manufacturer Investments in Software Development Firms

OEM Data Management Strategies

Data Monetization and Cloud Strategies in the Automotive Industry

Increasing Focus on Cloud Security

Overview of Automotive 5G Use-Cases

Automotive 5G—Regional Readiness

Automotive Tier I Suppliers—Comparative Analysis

Multiaccess Edge Computing

Connected (CASE) Edge Applications—Examples

Connected (CASE) Edge Applications—Examples (continued)

UBI Market Share Analysis

Blockchain’s Role in the Automotive Industry

Automotive Blockchain Focus Areas

OEM Partnerships—5G in Connected and Autonomous Vehicles

Connected Services (Europe)—Premium Segment

Connected Services (Europe)—Volume Segment

Connected Services (North America)—Premium Segment

Connected Services (North America)—Volume Segment

HMI (Europe)—Premium Segment

HMI (Europe)—Volume Segment

HMI (North America)—Premium Segment

HMI (North America)—Volume Segment

North American Premium OEMs’ App Integration Summary

North American Mass-market OEMs’ App Integration Summary

North American Premium OEMs’ Telematics Services Summary

North American Mass-market OEMs’ Telematics Services Summary

North American Premium OEMs’ HMI Features Comparative Analysis

North American Mass-market OEMs’ HMI Features Comparative Analysis

European OEMs’ App Integration Summary

European OEMs’ Telematics Services Summary

Chinese OEMs’ App Integration Summary

Chinese OEMs’ Telematics Services Summary

Chinese OEMs’ HMI Features Comparative Analysis

Automotive UBI Market—Share of TSPs and Insurance Companies

Region-wise Sales Forecast, Connected Cars

Region-wise Telematics Unit Shipment Forecast, Connected Cars

4G versus 5G Penetration in Connected Cars (Likely Scenario)

Navigation Market Landscape

Growth Opportunity 1—Telematics will be a Key Ingredient for Software-oriented Businesses, 2021

Growth Opportunity 1—Telematics will be a Key Ingredient for Software-oriented Businesses, 2021 (continued)

Growth Opportunity 2—Renewed Interest in In-vehicle Entertainment, 2021

Growth Opportunity 2—Renewed Interest in In-vehicle Entertainment, 2021 (continued)

Growth Opportunity 3—FoD to Generate Renewed Customer Interest in Connected Services, 2021

Growth Opportunity 3—FoD to Generate Renewed Customer Interest in Connected Services, 2021 (continued)

Key Conclusions

Abbreviations

Abbreviations (continued)

Abbreviations (continued)

Abbreviations (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

List of Exhibits (continued)

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The COVID-19 pandemic has accelerated - rather than affected - growth prospects for the global connected cars market. Technology implementation has increased, and the post-pandemic situation appears to be a positive one for all stakeholders. The pandemic is a blessing in disguise as innovative features such as embedded connectivity, bio-based health monitoring, and non-touch-based haptics such as gesture recognition will be quickly implemented in vehicles due to the urgent need for protection and risk aversion. Start-ups and other mid-tier connected car technology firms are being pursued to support the implementation of these innovative vehicle features. The market is undergoing a transformation, and automakers are evolving into technology firms and appear to be on an equal footing with technology giants, with some of them opting for a collaborative approach to capture market share. Business transformations will occur when the core elements of next-generation platforms and business models are developed and available on vehicles. Technologies such as 5G, widescreen displays, high-performance computers (HPCs), data lakes, and cloud computing are some of the key requirements and related developments. Some of the topics covered in this Frost & Sullivan outlook are listed below: • The future of data-defined vehicles • Updates to technologies such as OTA, V2X, and cloud services • Operating systems (and how automakers build them) • The adoption of cloud and data management solutions • Connected car trends from CES 2021 Author: Suhas Gurumurthy
More Information
Deliverable Type Market Outlook
No Index No
Podcast No
Author Suhas Gurumurthy
Industries Automotive
WIP Number MF93-01-00-00-00
Is Prebook No
GPS Codes 9800-A6,9807-A6,9813-A6,9A70-A6,9B13-A6