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Social Media Trends Positively Impact Beauty Awareness in Young Consumers, Thereby Driving the Demand for Novel Cosmetic Colorants
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This research study covers the global market for colorants used for cosmetic applications. Colorants in this study cover synthetic and natural dyes and pigments. It also covers specific product trends related to organic pigments, inorganic pigments, and dyes. Moreover, the value chain has been discussed separately for dyes and pigments in the study. The cosmetic applications refer to facial makeup, lip makeup, eye makeup, nail color, and hair color applications.The cosmetic colorants market is driven by increasing consumer awareness regarding their appearance and the rising per capita expenditure on cosmetic products in the emerging economies. The Asian cosmetics industry has mainly been driven by improved purchasing power and rising fashion consciousness of the population and industry participants spending readily on the promotional activities to increase consumer awareness and develop their products. Improvement and strengthening of the Asian economies over the next few years will also pave the way for the cosmetic colorants market. However, with the dangers of lead-based products, steps to further phaseout this class of pigments will continue. This situation is expected to affect mostly the developing nations. From 2018 to 2022, there will be a shift toward greater restriction in developing economies. This will be spearheaded by initiates like the World Health Organization’s International Lead Poisoning Prevention Week, which will lead to further market penetration of organic high-performance pigments. These regulatory changes are likely to hamper the market for cosmetic dyes and pigments market during the next few years.The majority of the color additives used in toiletries are dyes, whereas the majority of those used in color cosmetics are pigments. Hence, pigments held the major share of the cosmetic colorants market. Synthetic colorants normally exhibit brighter, more intense colors than natural ones. The synthetic inorganic ones normally exhibit better stability properties to chemical and physical interactions. Preference for eco-friendly products has additionally cast responsibility on the industry to be more selective and improve the product range with a greater focus on R&D. This would ensure quality and performance colorants to suit the market expectations. Lip makeup formulations use pigments and dyes, depending upon the desired nature of the end product. For instance, higher concentrations of pigments are used to achieve a glossy effect, whereas dyes are used in higher concentrations to achieve matte effect. Hence, the rising demand for matte lipsticks is likely to boost the cosmetic dyes market during the forecast period. Product innovations in the pearlescent pigments are on the rise as the facial makeup segment demands for a high volume of pearlescent pigments.Regulatory incentives are likely to be the most efficient method to improve the market in emerging regions. The regulatory incentives are also expected to attract the market entry of newer participants in the natural colorants segment. In this analysis, the global cosmetic colorants market is explored in detail, with emphasis on key growth factors across end-use segments, regional market trends, technology, and product innovations.
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