USD
GBP
CNY
EUR
INR
JPY
MYR
ZAR
KRW
THB
Global Data Monetization Platform Growth Opportunities
Global Data Monetization Platform Growth Opportunities
AI and Digital Advertising Emerging as Critical Elements for Telcos to Create Differentiation
19-Oct-2021
Global
Description
This Frost & Sullivan research examines the importance of data monetization to drive growth opportunities across various industry verticals. The report identifies 4 channels—data bartering, data brokering, insights bartering, and business intelligence—to provide a clear understanding of the business processes and evolution of data across the value chain. Among all industry verticals, telcos are uniquely positioned to monetize consumer data and increase business revenue. Large telcos are emerging as value-added solutions providers to progress beyond connectivity and stay competitive, moving up the value chain and offering advertising and media solutions by monetizing consumer data. The report highlights digital platforms and services as key components of the data monetization space. Insights-as-a-service is expected to emerge as the data monetization model of the future. Offering insights and adding predictive AI and business intelligence layers will be fundamental to product differentiation in the data monetization strategy. The study also identifies data security and privacy, location data, and digital data monetization platforms as growth opportunity areas for technology vendors and enterprises. data monetization strategy. The study also identifies data security and privacy, location data, and digital data monetization platforms as growth opportunity areas for technology vendors and enterprises.
RESEARCH: INFOGRAPHIC
This infographic presents a brief overview of the research, and highlights the key topics discussed in it.Click image to view it in full size
Table of Contents
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Data Monetization Platform Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Insights
Data Monetization Opportunity in the Data Value Chain
Data Monetization Models
Why Data Monetization Platforms
Key Considerations
Trend 1—Emergence of Digital Marketplaces for Data Monetization
Trend 2—Cloud-based Data Monetization Products for Computing and Storage Power
Trend 3—Embedded AI-based Analytics Adding Value to Data Monetization Platforms
Data Monetization in the Utility Industry
Data Monetization in the Payments Industry
Data Monetization in the Healthcare Industry
Data Monetization in the Mobility Industry
Data Monetization in the Retail Industry
Telecoms Opportunity to Monetize Consumer Data
Redefining the Digital Advertising Value Chain to Monetize Data
Examples of Telecoms with Digital Advertising Arms
Data Monetization Platform Services for B2B2C Customers
Data Monetization Platforms Creating Value for B2B Customers
Telecoms Use Case-based Solutions for Enterprises
Examples of Telecoms Use Case-based Solutions
Insights as a Service—Data Monetization Model of the Future
Company to Watch—Pelatro
Company to Watch—Pelatro (continued)
Growth Opportunity 1: Data Security and Privacy Critical to Monetize Data
Growth Opportunity 1: Data Security and Privacy Critical to Monetize Data (continued)
Growth Opportunity 2: Technology Vendors to Leverage Location Data to Monetize Data and Assets
Growth Opportunity 2: Technology Vendors to Leverage Location Data to Monetize Data and Assets (continued)
Growth Opportunity 3: Digital Data Monetization Platforms
Growth Opportunity 3: Digital Data Monetization Platforms (continued)
List of Exhibits
Legal Disclaimer
Popular Topics
| No Index | No |
|---|---|
| Podcast | No |
| Author | Hemangi Patel |
| Industries | Information Technology |
| WIP Number | PC2B-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9705-C1,9658 |