Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Data Monetization Platform Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Insights

Data Monetization Opportunity in the Data Value Chain

Data Monetization Models

Why Data Monetization Platforms

Key Considerations

Trend 1—Emergence of Digital Marketplaces for Data Monetization

Trend 2—Cloud-based Data Monetization Products for Computing and Storage Power

Trend 3—Embedded AI-based Analytics Adding Value to Data Monetization Platforms

Data Monetization in the Utility Industry

Data Monetization in the Payments Industry

Data Monetization in the Healthcare Industry

Data Monetization in the Mobility Industry

Data Monetization in the Retail Industry

Telecoms Opportunity to Monetize Consumer Data

Redefining the Digital Advertising Value Chain to Monetize Data

Examples of Telecoms with Digital Advertising Arms

Data Monetization Platform Services for B2B2C Customers

Data Monetization Platforms Creating Value for B2B Customers

Telecoms Use Case-based Solutions for Enterprises

Examples of Telecoms Use Case-based Solutions

Insights as a Service—Data Monetization Model of the Future

Company to Watch—Pelatro

Company to Watch—Pelatro (continued)

Growth Opportunity 1: Data Security and Privacy Critical to Monetize Data

Growth Opportunity 1: Data Security and Privacy Critical to Monetize Data (continued)

Growth Opportunity 2: Technology Vendors to Leverage Location Data to Monetize Data and Assets

Growth Opportunity 2: Technology Vendors to Leverage Location Data to Monetize Data and Assets (continued)

Growth Opportunity 3: Digital Data Monetization Platforms

Growth Opportunity 3: Digital Data Monetization Platforms (continued)

List of Exhibits

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