Global L2+ Advanced Driver Assistance System (ADAS) Growth Opportunities

Global L2+ Advanced Driver Assistance System (ADAS) Growth Opportunities

Competitive Intensity Set to Propel the Global L2+ ADAS Market

RELEASE DATE
05-Aug-2021
REGION
North America
Deliverable Type
Market Research
Research Code: PBBF-01-00-00-00
SKU: AU02192-NA-MT_25657
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Description

The automotive industry value chain is transitioning from its traditional pyramidal form to one that is flat. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies to enhance the comfort and convenience of the driver in the vehicle.

The L2 advanced driver assistance system (ADAS) market was initially driven by emerging OEMs offering features such as hands-off highway driving assist systems in the US market. The competitive intensity has compelled traditional OEMs to introduce ADAS features by offering hands-off driving features in their L2+ vehicles. The L2 ADAS market is currently driven by premium and mass-market OEMs, especially their expensive and flagship vehicles that feature ADAS systems such as adaptive cruise control (ACC) and lane-keep assist (LKA). These offerings are expected to be updated to L2+ hands-free assists over the three to five years.

This study of the global L2+ market highlights its technology and competitive landscapes. This study also includes analyses of the market's business models, product strategies, and growth opportunities, with forecasts until 2025.

Author: Varun Krishna Murthy

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on L2+ ADAS Market

Growth Opportunities Fuel the Growth Pipeline Engine™

Key Findings

L2+ Global Sales 2020–2025

Key Findings—Technology Providers

Key Findings—System Integrators

Key Findings—OEMs

L2+ Ecosystem

L2+ ADAS Market Scope of Analysis

SAE* International Definition for Levels of Driving Automation

Vehicle Segmentation

Market Segmentation—ADAS and AD Features by Levels of Autonomy

L2+ ADAS Segmentation

Key Competitors for L2+ ADAS Market

Key Growth Metrics for L2+ ADAS Market

Growth Drivers for Global L2+ ADAS Market

Growth Restraints for Global L2+ ADAS Market

Forecast Assumptions, Global L2+ ADAS Market

Global L2+ Vehicle Sales Forecast 2020–2025

Global L2+ Revenue Forecast 2020–2025

L2+ Market Penetration

OEM L2+ Deployment Strategy

Competitive Environment, L2+ ADAS Market

Definition

Reasons for the Introduction of L2+ in the Market

L2+ Technology Roadmap

Key Components for the L2+ System

Typical L2+ Sensor Suite

L2+ BOM and Pricing Analysis (Tier Is to OEMs)

L2+ Value Chain

Case Study—L2+ Value Chain

L2+ Solution—Mobileye

Mobileye’s Approach to L2+ Solution

L2+ Solution—NVIDIA Drive AutoPilot

L2+ Solution—NVIDIA Drive AutoPilot (continued)

L2+ Solution—Qualcomm Snapdragon Ride

Competitive Landscape L2+ Solution—Technology Developers

L2+ Solution—ZF

L2+ Solution—Continental

L2+ Solution—APTIV

L2+ Solution—Bosch

L2+ Solution—Veoneer

Competitive Landscape L2+ Solutions—Tier I Suppliers

L2+ ADAS—Nissan ProPILOT 2.0

Nissan ProPILOT 2.0—Sensor Suite and Vehicle Deployment Strategy

L2+ ADAS—GM Super Cruise

GM Super Cruise—Sensor Suite and Vehicle Deployment Strategy

L2+ ADAS—VW Travel Assist

VW Travel Assist—Sensor Suite and Vehicle Deployment Strategy

L2+ ADAS—Ford BlueCruise

Ford BlueCruise—Sensor Suite and Vehicle Deployment Strategy

Competitive Landscape, L2+ ADAS—Mass Market OEMs

Competitive Landscape, L2+ ADAS—Premium OEMs

Growth Opportunity 1—Hands-free Assisted Driving in the ADAS Market, 2021

Growth Opportunity 1—Hands-free Assisted Driving in the ADAS Market, 2021 (continued)

Growth Opportunity 2—Low-cost Long-range LiDAR for the ADAS Market, 2021

Growth Opportunity 2—Low-cost Long-range LiDAR for the ADAS Market, 2021 (continued)

Growth Opportunity 3—Driver Monitoring System Market, 2021

Growth Opportunity 3—Driver Monitoring System Market, 2021 (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

The automotive industry value chain is transitioning from its traditional pyramidal form to one that is flat. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies to enhance the comfort and convenience of the driver in the vehicle. The L2 advanced driver assistance system (ADAS) market was initially driven by emerging OEMs offering features such as hands-off highway driving assist systems in the US market. The competitive intensity has compelled traditional OEMs to introduce ADAS features by offering hands-off driving features in their L2+ vehicles. The L2 ADAS market is currently driven by premium and mass-market OEMs, especially their expensive and flagship vehicles that feature ADAS systems such as adaptive cruise control (ACC) and lane-keep assist (LKA). These offerings are expected to be updated to L2+ hands-free assists over the three to five years. This study of the global L2+ market highlights its technology and competitive landscapes. This study also includes analyses of the market's business models, product strategies, and growth opportunities, with forecasts until 2025. Author: Varun Krishna Murthy
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Varun Krishna Murthy
Industries Automotive
WIP Number PBBF-01-00-00-00
Is Prebook No
GPS Codes 9673-A6,9800-A6,9807-A6,9813-A6,9B13-A6