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Global L2+ Advanced Driver Assistance System (ADAS) Growth Opportunities
Competitive Intensity Set to Propel the Global L2+ ADAS Market
05-Aug-2021
North America
Market Research
PBBF-01-00-00-00
AU02192-NA-MT_25657
The automotive industry value chain is transitioning from its traditional pyramidal form to one that is flat. Technology companies work with original equipment manufacturers (OEMs) and tiered suppliers to develop, validate, supply, and integrate advanced driver-assist technologies to enhance the comfort and convenience of the driver in the vehicle.
The L2 advanced driver assistance system (ADAS) market was initially driven by emerging OEMs offering features such as hands-off highway driving assist systems in the US market. The competitive intensity has compelled traditional OEMs to introduce ADAS features by offering hands-off driving features in their L2+ vehicles. The L2 ADAS market is currently driven by premium and mass-market OEMs, especially their expensive and flagship vehicles that feature ADAS systems such as adaptive cruise control (ACC) and lane-keep assist (LKA). These offerings are expected to be updated to L2+ hands-free assists over the three to five years.
This study of the global L2+ market highlights its technology and competitive landscapes. This study also includes analyses of the market's business models, product strategies, and growth opportunities, with forecasts until 2025.
Author: Varun Krishna Murthy
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on L2+ ADAS Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Findings
L2+ Global Sales 2020–2025
Key Findings—Technology Providers
Key Findings—System Integrators
Key Findings—OEMs
L2+ Ecosystem
L2+ ADAS Market Scope of Analysis
SAE* International Definition for Levels of Driving Automation
Vehicle Segmentation
Market Segmentation—ADAS and AD Features by Levels of Autonomy
L2+ ADAS Segmentation
Key Competitors for L2+ ADAS Market
Key Growth Metrics for L2+ ADAS Market
Growth Drivers for Global L2+ ADAS Market
Growth Restraints for Global L2+ ADAS Market
Forecast Assumptions, Global L2+ ADAS Market
Global L2+ Vehicle Sales Forecast 2020–2025
Global L2+ Revenue Forecast 2020–2025
L2+ Market Penetration
OEM L2+ Deployment Strategy
Competitive Environment, L2+ ADAS Market
Definition
Reasons for the Introduction of L2+ in the Market
L2+ Technology Roadmap
Key Components for the L2+ System
Typical L2+ Sensor Suite
L2+ BOM and Pricing Analysis (Tier Is to OEMs)
L2+ Value Chain
Case Study—L2+ Value Chain
L2+ Solution—Mobileye
Mobileye’s Approach to L2+ Solution
L2+ Solution—NVIDIA Drive AutoPilot
L2+ Solution—NVIDIA Drive AutoPilot (continued)
L2+ Solution—Qualcomm Snapdragon Ride
Competitive Landscape L2+ Solution—Technology Developers
L2+ Solution—ZF
L2+ Solution—Continental
L2+ Solution—APTIV
L2+ Solution—Bosch
L2+ Solution—Veoneer
Competitive Landscape L2+ Solutions—Tier I Suppliers
L2+ ADAS—Nissan ProPILOT 2.0
Nissan ProPILOT 2.0—Sensor Suite and Vehicle Deployment Strategy
L2+ ADAS—GM Super Cruise
GM Super Cruise—Sensor Suite and Vehicle Deployment Strategy
L2+ ADAS—VW Travel Assist
VW Travel Assist—Sensor Suite and Vehicle Deployment Strategy
L2+ ADAS—Ford BlueCruise
Ford BlueCruise—Sensor Suite and Vehicle Deployment Strategy
Competitive Landscape, L2+ ADAS—Mass Market OEMs
Competitive Landscape, L2+ ADAS—Premium OEMs
Growth Opportunity 1—Hands-free Assisted Driving in the ADAS Market, 2021
Growth Opportunity 1—Hands-free Assisted Driving in the ADAS Market, 2021 (continued)
Growth Opportunity 2—Low-cost Long-range LiDAR for the ADAS Market, 2021
Growth Opportunity 2—Low-cost Long-range LiDAR for the ADAS Market, 2021 (continued)
Growth Opportunity 3—Driver Monitoring System Market, 2021
Growth Opportunity 3—Driver Monitoring System Market, 2021 (continued)
Your Next Steps
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List of Exhibits
List of Exhibits (continued)
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