Global Online Video Analytics Market

Robust Demand for Online Video Prompts the Adoption of Analytics for Monetization and Targeting

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This global OVA market study discusses growth drivers and restraints, market trends, and technology trends. Global and regional forecasts are included along with pricing trends. The base year is 2013, and the forecast period runs through 2020. The market is divided into 3 regions: NALA, EMEA, and APAC. It is split into 3 broad segments: content providers, service providers, and advertisers. In-depth analysis of each segment, along with revenue forecast by region for each segment, is included. The study also features the competitive landscape of all the major market vendors, along with a SWOT analysis of top vendors. The market and technology trends section discusses the latest trends shaping the market.

Table of Contents

Executive SummaryExecutive Summary—Key FindingsExecutive Summary—Key Findings (continued)Executive Summary—Market Engineering MeasurementsExecutive Summary—Market Engineering Measurements (continued)Executive Summary—CEO’s PerspectiveMarket OverviewMarket DefinitionsMarket Overview—Key Questions This Study Will AnswerFrost & Sullivan Digital Media Value Chain CoverageMarket Overview—OVAMarket Overview—DefinitionsMarket Overview—Definitions (continued)Market Overview—Definitions (continued)Market Overview—End-user Vertical DefinitionsMarket Overview—Online Video EcosystemMarket Overview—Online Video Ecosystem DiscussionMarket Overview—Online Video Ecosystem Discussion (continued)Frequently Used TermsFrequently Used Terms (continued)Market Overview—Regions Covered Drivers and Restraints—Total OVA MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Forecast and Trends—Total OVA MarketForecast AssumptionsTotal OVA Market—Revenue ForecastRevenue Forecast DiscussionPricing Trends DiscussionTotal OVA Market—Application Vertical AnalysisTotal OVA Market—Percent Revenue Forecast by Region Revenue Forecast by Region—NALARevenue Forecast Discussion by Region—NALA Revenue Forecast by Region—EMEARevenue Forecast Discussion by Region—EMEARevenue Forecast by Region—APACRevenue Forecast Discussion by Region—APACMarket Share and Competitive Analysis—Total OVA MarketCompetitive Analysis—Market ShareCompetitive EnvironmentTop CompetitorsCompetitive LandscapeCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)Content Provider Segment BreakdownContent Provider Segment—Key FindingsContent Provider Segment—Market Engineering MeasurementsContent Provider Segment—Revenue ForecastContent Provider Segment—Revenue Forecast by RegionRevenue Forecast Discussion by RegionRevenue Forecast Discussion by Region (continued)Content Provider Segment—Market ShareContent Provider Segment—Competitive EnvironmentService Provider Segment BreakdownService Provider Segment—Key FindingsService Provider Segment—Market Engineering MeasurementsService Provider Segment—Revenue ForecastService Provider Segment—Revenue Forecast by RegionRevenue Forecast Discussion by RegionService Provider Segment—Market ShareService Provider Segment—Competitive EnvironmentAdvertiser Segment BreakdownAdvertiser Segment—Key FindingsAdvertiser Segment—Market Engineering MeasurementsAdvertiser Segment—Revenue ForecastAdvertiser Segment—Revenue Forecast by RegionRevenue Forecast Discussion by RegionAdvertiser Segment—Market ShareAdvertiser Segment—Competitive EnvironmentTechnology and Market Trends—Total OVA MarketProgrammatic Ad Buying Encourages Real-time AnalyticsMarket Dissolution Continues as Advertising Offers Higher Near-term Revenue PotentialThe Last WordThe Last Word—Predictions The Last Word—Recommendations Legal DisclaimerAppendixMarket Engineering MethodologyMarket Engineering MeasurementsMarket Engineering Measurements (continued)Additional Sources of Information on Global Web and Mobile Analytics MarketPartial List of Companies InterviewedList of ExhibitsList of Exhibits (continued)




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