This Frost & Sullivan market insight presents an overview of the artificial intelligence (AI) initiatives powering the next-generation business support system (BSS) initiatives in the global mobile communications market. It describes the various opportunities that generative AI (Gen AI) supports with the enhancement of existing BSS functions and presents details of the new, emerging opportunities that AI creates for BSS providers. The telecommunications industry has been among the early adopters of AI, primarily to automate functions related to network operations and planning and leverage predictive analytics for data classification, fraud detection and mitigation, network and service assurance, predictive maintenance, and RAN operations. With the introduction of ChatGPT in 2022, the telecommunications industry has intensified efforts to deploy AI to support enhanced communications service provider (CSP) operations. Network operations, sales, marketing and customer experience, and new product and service development represent the main opportunities for CSPs in telecom business functions.

Author: Vikrant Gandhi