Growth Opportunities in Connectivity Technology in the Two-wheeler Market, 2024 2028

Growth Opportunities in Connectivity Technology in the Two-wheeler Market, 2024 2028

Two-wheelers' Multiple Applications and Electrification Policies Will Create Growth Opportunities for Revenue-driven Business Models Using Connectivity Technology in Two-wheelers

RELEASE DATE
02-Aug-2024
REGION
Global
Deliverable Type
Market Research
Research Code: MH56-01-00-00-00
SKU: AU_2024_909
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Description

This Frost & Sullivan analysis of two-wheeler (2W) connectivity provides insights into the technological development and innovations that will transform the 2W industry. It outlines future growth opportunities in major connected technology areas, such as connected services, advanced rider assistance systems, shared mobility services, and electric 2W (E2W) strategies. Frost & Sullivan has elaborated forecast scenarios based on several factors that are likely to accelerate the adoption of 2W connectivity technology. The geographic coverage includes leading 2W markets in Asia, Europe, North America, and Latin America.

Two-wheeler connectivity technologies allow a vehicle to communicate with other devices using embedded, tethered, and Bluetooth communication technologies. Tethered connectivity technology relies on the rider’s smartphone to enable the 2W’s connectivity features, for which the smartphone’s Bluetooth or WiFi connection pairs the smartphone application with the 2W dashboard. The system is relatively inexpensive but offers limited functionality. In contrast, embedded connectivity technology relies on the 2W’s telematics control unit (TCU) to enable 2W’s connectivity features 24/7. A TCU’s embedded subscriber identity module (eSIM) establishes a cellular connection, offering seamless and independent connectivity functions. This technology enables many connectivity functions.

The penetration rate of connected E2Ws and internal combustion engine (ICE) 2Ws will grow at a compound annual growth rate (CAGR) of 39% and 43.3%, respectively, between 2023 and 2028. By 2028, connectivity technology’s penetration rate will reach 80% in E2Ws and 60% in ICE 2Ws. While tethered connectivity technology is predominant in ICE 2Ws, software-centric E2W platforms feature embedded connectivity technology. Regarding the industry’s structure, start-ups dominate the 2W market, and the entry of traditional OEMs in the next 2 to 3 years will accelerate E2W markets and drive connectivity technology adoption. Embedded connectivity, V2X, and IoT are important areas that will undergo rapid advancements in 2Ws in the next 3 to 5 years.

Author: Deepan Chinnaswamy

Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on Connectivity Technology in the Two-wheeler Industry

Scope of Analysis

Segmentation by 2W Type

Segmentation by 2W Connectivity Technology

Key OEM Competitors by Region

Segmentation by Region

Competitive Environment

Key Competitors by Major Components

Connected Technology in 2Ws—Key Findings

Tethered and Embedded Connectivity

Select Players in the Connected Two-wheelers Ecosystem

Connectivity Type Adoption by Select OEMs—Overview

Cybersecurity in 2Ws

Evolution of 2W Connectivity

Tethered and Embedded Connectivity in 2Ws

Distribution Channels

Growth Metrics

Growth Drivers

Growth Restraints

Forecast Considerations

Connected Technology Adoption in ICE 2Ws—Global

Connected Technology Adoption in ICE 2Ws—Asia

Connected Technology Adoption in ICE 2Ws—Europe

Connected Technology Adoption in ICE 2Ws—North America

Connected Technology Adoption in ICE 2Ws—Latin America

Connected Technology Adoption in E2Ws—Global

Connected Technology Adoption in E2Ws—Asia

Connected Technology Adoption in E2Ws—Europe

Connected Technology Adoption in E2Ws—North America

Connected Technology Adoption in E2Ws—Latin America

Forecast Analysis

Connected 2W Ecosystem

Key OEM and Supplier Partnerships

Connected 2W Technology Landscape

Competitive Environment

Connected Motorcycle Consortium (CMC)

C-ITS Roadmap

2W HMI Characteristics

Connected 2W Value Chain

Top 10 Connectivity Features in E2Ws

Top 10 Connectivity Features in ICE 2Ws

Key Trends Defining the Future of Connected 2Ws

2W Connectivity Hardware Roadmap

ICE 2W OEM Smartphone App Landscape

ICE 2W OEM Smartphone App Landscape (continued)

E2W OEM Smartphone App Landscape

E2W OEM Smartphone App Landscape (continued)

Connectivity Transformations in Motorcycles 2022–Q12024

Connected Motorcycles—Market Development

Key Trends in the Global 2W Industry

Top Trends Driving 2W Connectivity

1. Electrification

2. Smartphone App Integration

3. Data Analytics

4. OTA Updates

5. Cybersecurity

6. V2X

7. AI-powered Assistants

8. Cloud Connectivity

9. IoT Integration

10. Consortiums

Honda—OEM Feature Strategy

Honda—Roadmap

BMW Motorrad—OEM Feature Strategy

BMW Motorrad—Roadmap

Harley-Davidson—OEM Feature Strategy

Harley-Davidson—Roadmap

LiveWire—OEM Feature Strategy

LiveWire—Roadmap

Ather Energy—OEM Feature Strategy

Ather Energy—Roadmap

Niu Technologies—OEM Feature Strategy

Niu Technologies—Roadmap

Growth Opportunity 1—Growing Demand for Electric Two-wheelers

Growth Opportunity 1—Growing Demand for Electric Two-wheelers (continued)

Growth Opportunity 2—Ride-sharing and Last-mile Delivery Services

Growth Opportunity 2—Ride-sharing and Last-mile Delivery Services (continued)

Growth Opportunity 3—Enhanced Rider Safety and Security Systems

Growth Opportunity 3—Enhanced Rider Safety and Security Systems (continued)

Best Practices Recognition

Frost Radar

Benefits and Impacts of Growth Opportunities

Next Steps

List of Exhibits

Legal Disclaimer

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This Frost & Sullivan analysis of two-wheeler (2W) connectivity provides insights into the technological development and innovations that will transform the 2W industry. It outlines future growth opportunities in major connected technology areas, such as connected services, advanced rider assistance systems, shared mobility services, and electric 2W (E2W) strategies. Frost & Sullivan has elaborated forecast scenarios based on several factors that are likely to accelerate the adoption of 2W connectivity technology. The geographic coverage includes leading 2W markets in Asia, Europe, North America, and Latin America. Two-wheeler connectivity technologies allow a vehicle to communicate with other devices using embedded, tethered, and Bluetooth communication technologies. Tethered connectivity technology relies on the rider s smartphone to enable the 2W s connectivity features, for which the smartphone s Bluetooth or WiFi connection pairs the smartphone application with the 2W dashboard. The system is relatively inexpensive but offers limited functionality. In contrast, embedded connectivity technology relies on the 2W s telematics control unit (TCU) to enable 2W s connectivity features 24/7. A TCU s embedded subscriber identity module (eSIM) establishes a cellular connection, offering seamless and independent connectivity functions. This technology enables many connectivity functions. The penetration rate of connected E2Ws and internal combustion engine (ICE) 2Ws will grow at a compound annual growth rate (CAGR) of 39% and 43.3%, respectively, between 2023 and 2028. By 2028, connectivity technology s penetration rate will reach 80% in E2Ws and 60% in ICE 2Ws. While tethered connectivity technology is predominant in ICE 2Ws, software-centric E2W platforms feature embedded connectivity technology. Regarding the industry s structure, start-ups dominate the 2W market, and the entry of traditional OEMs in the next 2 to 3 years will accelerate E2W markets and drive connectivity technology adoption. Embedded connectivity, V2X, and IoT are important areas that will undergo rapid advancements in 2Ws in the next 3 to 5 years. Author: Deepan Chinnaswamy
More Information
Deliverable Type Market Research
Author Deepan Chinnaswamy
Industries Automotive
No Index No
Is Prebook No
Keyword 1 Two-Wheeler Connectivity Technologies
Keyword 2 Connected Two-Wheeler Market
Keyword 3 Connectivity Technology
Podcast No
WIP Number MH56-01-00-00-00