European Off-highway Equipment Industry Growth Opportunities

European Off-highway Equipment Industry Growth Opportunities

Sustainability Targets and a Looming Energy Crisis Will Affect Electrification and Digitization

RELEASE DATE
21-Dec-2022
REGION
Europe
Deliverable Type
Market Research
Research Code: K815-01-00-00-00
SKU: AU02458-EU-MT_27186
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European Off-highway Equipment Industry Growth Opportunities
Published on: 21-Dec-2022 | SKU: AU02458-EU-MT_27186

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Sustainability targets and the requirement to reduce operational costs, maintenance costs, and equipment downtime have increased the need for synergies across the off-highway value chain in Europe. The requirement for electric charging and hydrogen fuel infrastructure increases and the need to digitize processes becomes more urgent, thus pushing toward collaborations between OEMs, suppliers, utility companies, and software solution providers.

The European off-highway equipment market was valued at $56.8 billion in 2021 with the construction and mining equipment market taking a larger share of 53.4%. Caterpillar, John Deere, CNH, and AGCO currently lead the off-highway market with combined revenue contributing to a share of 46.6%. Collaboration between industry stakeholders will produce datasets to further enhance convenience and processes. Company-wide sustainability targets will increase investment in electric powertrains and renewable energy sources, which will drive the adoption of hybrid and electric machinery across all three off-highway applications. Additionally, the expansion of rental companies and peer-to-peer (P2P) shared platforms will further increase the demand for fleet management and remote monitoring services.

Author: Krishna Achuthan

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Off-highway Equipment Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Findings

Off-highway Equipment Market Overview

European Off-highway Ecosystem—Key Competitors

Scope of Analysis

Market Segmentation

Growth Drivers

Growth Restraints

Economic Environment—Gross Domestic Product (GDP) Growth

Economic Environment—Construction Spending

Economic Environment—Total Mine Production

Economic Environment—Agricultural Acreage

GHG Protocol (GHGP) Overview

The European Green Deal

Off-highway—Municipal and National Initiatives

Restraints to Global GDP Growth, 2022–2023

2022–2023 Scenario Analysis—Assumptions

The Euro Area—GDP Growth Outlook by Scenario

The Euro Area—GDP Growth Outlook by Scenario

Construction and Mining Equipment—Market Overview

Agricultural Equipment—Market Overview

Competitive Environment

OEM Market Share

Revenue Share Analysis

Connected Off-highway Equipment

Trends Affecting the Connected Off-highway Market in EU5 countries

The Right-to-repair Status in Europe

Connected OHV Equipment Features in Demand

Installed Base Forecast by Segment

Revenue Forecast

Autonomous Off-highway Ecosystem

EU Member States’ Autonomous Off-highway Initiatives

UK Autonomous Off-highway Initiatives

OEM Launch Roadmap—Europe

OEM Launch Roadmap—Europe (continued)

OEM Launch Roadmap—Europe (continued)

Autonomous Equipment in Operation

Off-highway Powertrain Segments—Market Overview

Hybrid and Battery-electric Product Launches (per Year) Overview

Hybrid Equipment Launches—2009 to 2018

Hybrid Equipment Launches—2018 to 2023

Electric Equipment Launches—2016 to 2019

Electric Equipment Launches—2019 to 2021

Electric Equipment Launches—2019 to 2022

Electric Equipment Launches—2022 and 2023

Hybrid and Electric Equipment Unit Sales and Equipment in Operation

Rental Equipment Trends

Growth Metrics—Europe

Europe—Rental Market Revenue Forecast

Growth Metrics

Revenue Forecast Europe

Construction and Mining Equipment — Unit Sales

Agricultural Equipment—Unit Sales

Construction and Mining Equipment—Equipment In Operation

Agricultural Equipment—Equipment In Operation

Construction and Mining—Regional Unit Sales

Construction and Mining—Regional Equipment In Operation

Agricultural Equipment—Regional Unit Sales

Agricultural—Regional Equipment In Operation

Forecast Methodology

Forecast Discussion

Growth Opportunity 1—Sustainability Focus Leading to Alternate Powertrains

Growth Opportunity 1—Sustainability Focus Leading to Alternate Powertrains (continued)

Growth Opportunity 2—Opportunity Identification Across Connected Solutions

Growth Opportunity 2—Opportunity Identification Across Connected Solutions (continued)

Growth Opportunity 3—New Business Models For Equipment-as-a-Service

Growth Opportunity 3—New Business Models For Equipment-as-a-Service (continued)

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

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Sustainability targets and the requirement to reduce operational costs, maintenance costs, and equipment downtime have increased the need for synergies across the off-highway value chain in Europe. The requirement for electric charging and hydrogen fuel infrastructure increases and the need to digitize processes becomes more urgent, thus pushing toward collaborations between OEMs, suppliers, utility companies, and software solution providers. The European off-highway equipment market was valued at $56.8 billion in 2021 with the construction and mining equipment market taking a larger share of 53.4%. Caterpillar, John Deere, CNH, and AGCO currently lead the off-highway market with combined revenue contributing to a share of 46.6%. Collaboration between industry stakeholders will produce datasets to further enhance convenience and processes. Company-wide sustainability targets will increase investment in electric powertrains and renewable energy sources, which will drive the adoption of hybrid and electric machinery across all three off-highway applications. Additionally, the expansion of rental companies and peer-to-peer (P2P) shared platforms will further increase the demand for fleet management and remote monitoring services. Author: Krishna Achuthan
More Information
Deliverable Type Market Research
Author Krishna Achuthan
Industries Automotive
No Index No
Is Prebook No
Keyword 1 European off-highway equipment market
Keyword 2 construction and mining equipment market
Keyword 3 off highway equipment
Podcast No
WIP Number K815-01-00-00-00