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Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth
09-Dec-2022
Asia Pacific
Market Research
PDF8-01-00-00-00
TE04122-AP-MT_27245
A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.
The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.
Author: Dewi Rengganis
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Key Competitors
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Ad Spending Forecast
Ad Spending Forecast Analysis
Ad Spending Forecast by Region
Ad Spending Forecast Analysis by Region
Pricing Trends and Forecast Analysis
Competitive Environment
Revenue Share
Revenue Share Analysis
Revenue Models
Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Region
Forecast Analysis and Market Trend
Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Region
Forecast Analysis and Market Trend
Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Region
Forecast Analysis and Market Trend
Company Profile Assessment
Adludio
Amobee
Chartboost
Digital Turbine
Entravision
Flurry
ironSource
MoEngage
RhytmOne
Growth Opportunity 1—Decentralization Advertising
Growth Opportunity 1—Decentralization Advertising (continued)
Growth Opportunity 2—Mobile Game Advertising
Growth Opportunity 2—Mobile Game Advertising (continued)
Growth Opportunity 3—Expansion to Emerging and Developing Markets
Growth Opportunity 3—Expansion to Emerging and Developing Markets (continued)
Growth Opportunity 4—Metaverse Advertising
Growth Opportunity 4—Metaverse Advertising (continued)
Conclusions and Recommendations
3 Big Predictions
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- Mobile Advertising: Growth Metrics, Global, 2021
- Mobile Advertising: Growth Drivers, Global, 2022–2027
- Mobile Advertising: Growth Restraints, Global, 2022–2027
- Mobile Advertising: Ad Spending Forecast, Global, 2021–2027
- Mobile Advertising: Ad Spending Forecast by Region, Global, 2021–2027
- Mobile Advertising: Revenue Share of Top Participants, Global, 2021
- Mobile Advertising: Average Ad CPC (Facebook), Global, 2020–2021
- Mobile Advertising: Average Ad CPM (Facebook), Global, 2020–2021
- In-App Advertising: Growth Metrics, Global, 2021
- In-App Advertising: Ad Spending Forecast, Global, 2021–2027
- In-App Advertising: Ad Spending Forecast by Region, Global, 2021–2027
- Mobile Web Advertising: Growth Metrics, Global, 2021
- Mobile Web Advertising: Ad Spending Forecast, Global, 2021–2027
- Mobile Web Advertising: Ad Spending Forecast by Region, Global, 2021–2027
- Mobile Video Advertising: Growth Metrics, Global, 2021
- Mobile Video Advertising: Ad Spending Forecast, Global, 2021–2026
- Mobile Video Advertising: Ad Spending Forecast by Region, Global, 2021–2027
- Mobile Ad: Adludio Radar Assessment, Global, 2021
- Mobile Ad: Amobee Radar Assessment, Global, 2021
- Mobile Ad: Chartboost Radar Assessment, Global, 2021
- Mobile Ad: Digital Turbine Radar Assessment, Global, 2021
- Mobile Ad: Entravision Radar Assessment, Global, 2021
- Mobile Ad: Flurry Radar Assessment, Global, 2021
- Mobile Ad: ironSource Radar Assessment, Global, 2021
- Mobile Ad: MoEngage Radar Assessment, Global, 2021
- Mobile Ad: RhythmOne Radar Assessment, Global, 2021
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| Deliverable Type | Market Research |
|---|---|
| Author | Dewi Rengganis |
| Industries | Telecom |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Mobile Marketing Market |
| Keyword 2 | Global Mobile Advertising Market |
| List of Charts and Figures | Mobile Advertising: Growth Metrics, Global, 2021~ Mobile Advertising: Growth Drivers, Global, 2022–2027~ Mobile Advertising: Growth Restraints, Global, 2022–2027~ Mobile Advertising: Ad Spending Forecast, Global, 2021–2027~ Mobile Advertising: Ad Spending Forecast by Region, Global, 2021–2027~ Mobile Advertising: Revenue Share of Top Participants, Global, 2021~ Mobile Advertising: Average Ad CPC (Facebook), Global, 2020–2021~ Mobile Advertising: Average Ad CPM (Facebook), Global, 2020–2021~ In-App Advertising: Growth Metrics, Global, 2021~ In-App Advertising: Ad Spending Forecast, Global, 2021–2027~ In-App Advertising: Ad Spending Forecast by Region, Global, 2021–2027~ Mobile Web Advertising: Growth Metrics, Global, 2021~ Mobile Web Advertising: Ad Spending Forecast, Global, 2021–2027~ Mobile Web Advertising: Ad Spending Forecast by Region, Global, 2021–2027~ Mobile Video Advertising: Growth Metrics, Global, 2021~ Mobile Video Advertising: Ad Spending Forecast, Global, 2021–2026~ Mobile Video Advertising: Ad Spending Forecast by Region, Global, 2021–2027~ Mobile Ad: Adludio Radar Assessment, Global, 2021~ Mobile Ad: Amobee Radar Assessment, Global, 2021~ Mobile Ad: Chartboost Radar Assessment, Global, 2021~ Mobile Ad: Digital Turbine Radar Assessment, Global, 2021~ Mobile Ad: Entravision Radar Assessment, Global, 2021~ Mobile Ad: Flurry Radar Assessment, Global, 2021~ Mobile Ad: ironSource Radar Assessment, Global, 2021~ Mobile Ad: MoEngage Radar Assessment, Global, 2021~ Mobile Ad: RhythmOne Radar Assessment, Global, 2021~ |
| Podcast | No |
| WIP Number | PDF8-01-00-00-00 |
Growth Opportunities in the Global Mobile Advertising Market
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