Growth Opportunities in the Global Mobile Advertising Market

Growth Opportunities in the Global Mobile Advertising Market

Emerging MarTech and AdTech Platforms, Market Expansion, and Industry Convergence Drive Market Growth

RELEASE DATE
09-Dec-2022
REGION
Asia Pacific
Deliverable Type
Market Research
Research Code: PDF8-01-00-00-00
SKU: TE04122-AP-MT_27245
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Description

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey.

The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established.

Author: Dewi Rengganis

RESEARCH: INFOGRAPHIC

This infographic presents a brief overview of the research, and highlights the key topics discussed in it.
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Table of Contents

Why is it Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top 3 Strategic Imperatives on the Global Mobile Advertising Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Scope of Analysis

Segmentation

Key Competitors

Growth Metrics

Growth Drivers

Growth Restraints

Forecast Assumptions

Ad Spending Forecast

Ad Spending Forecast Analysis

Ad Spending Forecast by Region

Ad Spending Forecast Analysis by Region

Pricing Trends and Forecast Analysis

Competitive Environment

Revenue Share

Revenue Share Analysis

Revenue Models

Growth Metrics

Ad Spending Forecast

Ad Spending Forecast by Region

Forecast Analysis and Market Trend

Growth Metrics

Ad Spending Forecast

Ad Spending Forecast by Region

Forecast Analysis and Market Trend

Growth Metrics

Ad Spending Forecast

Ad Spending Forecast by Region

Forecast Analysis and Market Trend

Company Profile Assessment

Adludio

Amobee

Chartboost

Digital Turbine

Entravision

Flurry

ironSource

MoEngage

RhytmOne

Growth Opportunity 1—Decentralization Advertising

Growth Opportunity 1—Decentralization Advertising (continued)

Growth Opportunity 2—Mobile Game Advertising

Growth Opportunity 2—Mobile Game Advertising (continued)

Growth Opportunity 3—Expansion to Emerging and Developing Markets

Growth Opportunity 3—Expansion to Emerging and Developing Markets (continued)

Growth Opportunity 4—Metaverse Advertising

Growth Opportunity 4—Metaverse Advertising (continued)

Conclusions and Recommendations

3 Big Predictions

Your Next Steps

Why Frost, Why Now?

List of Exhibits

List of Exhibits (continued)

Legal Disclaimer

A high smartphone penetration rate will boost mobile advertising market growth. Next-gen technology in the telecommunication sector and advertising platforms propel mobile advertising toward a wider target audience. With augmented/virtual reality (AR/VR) and the metaverse expanding to mobile environments, attractive digital advertising supported by big-data-enabled targeting magnifies the possibilities of engaging customers. Brands and advertisers have to engage customers in relevant conversation across mobile devices and engagement platforms and for the length of their digital journey. The research evaluates the global mobile advertising industry, and North and Latin America (NALA), Asia-Pacific (APAC), and Europe, the Middle East, Africa (EMEA) are the primary regions it discusses. This study focuses on in-app, mobile web, and mobile video advertising. Although mobile search is cited briefly, the analysis does not focus on this segment. The base year is 2021, and the forecast period is from 2022 to 2027, with a breakdown by segment type and region. In general, mobile ad spending is set to grow significantly from 2022 to 2027. Asia-Pacific will advance as the biggest market in terms of growth opportunity while North America's advanced technology innovation, mobile infrastructure, and industrial frameworks will only grow, as the market becomes established. Author: Dewi Rengganis
More Information
Deliverable Type Market Research
Author Dewi Rengganis
Industries Telecom
No Index No
Is Prebook No
Keyword 1 Mobile Marketing Market
Keyword 2 Global Mobile Advertising Market
Podcast No
WIP Number PDF8-01-00-00-00