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Travel Restrictions and Remote Work Unlock New Growth Potential for Digital-First Engagement
22-Sep-2021
Latin America
Market Research
K5A8-01-00-00-00
IT04390-GL-MT_25796
In 2020, remote work and social distancing norms drove millions of businesses to cancel their brick-and-mortar events and shift to webinars and virtual events as an alternative to connect with distributed audiences. Driven by the long term, sustainable impact of distributed and hybrid work and adoption of digital channels, webinars and virtual events represent a booming growth opportunity.
Standing at $1.57 billion in 2020, the global webinars and virtual events market will nearly triple in size to reach $4.44 billion in 2025. Advanced data reporting, accessibility, reach, ease-of-use, no travel, and sustainability are the primary growth vectors putting the overall market on a high growth trajectory. In order to retain the broad digital audiences acquired during the pandemic, businesses will continue to invest in webinar and virtual event technologies leading to a robust revenue compound annual growth rate (CAGR 2020-2025) of 23.1 percent for the total market.
This report uncovers several top of mind trends for the short- to mid-term and analyzes the key workplace transformation and digital events trends emerging in the post-pandemic era. As remote and hybrid work become the new normal, what will be the new growth opportunities
for webinars and virtual events? What will hybrid events of tomorrow look like? Given the fast changing market landscape, there are significant growth opportunities for vendors that can differentiate on better engagement and AI-driven feature sets in addition to pricing, use cases as well as scale and managed services. Frost & Sullivan has analyzed the key market trends and has forecasted the market size/CAGR for webinars and virtual events. This report assesses the growth opportunities available to vendors in this space and lays out key strategies for success in the post-COVID online and hybrid events market.
Author: Roopam Jain
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Growth Opportunities Fuel the Growth Pipeline Engine™
Research Scope and Methodology
Research Scope and Methodology (continued)
COVID-19 Travel Restrictions and the Events Industry
Market Segmentation
Key Growth Metrics
Market Overview
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Key Competitors 2021
Competitive Landscape
Competitive Landscape (continued)
Growth Drivers
Growth Restraints
Post-pandemic State of Work
Communications and Collaboration Solution Investment Drivers
Factors Restraining Use of Communications and Collaboration Tools
Widespread Use of Webinars
Webinars are Widely Deployed Across the Organization
Top Reasons for AI Investments
Top Purchase Factors in Selecting Big Data Analytics Solutions
Technology Trends
Technology Trends (continued)
Total Addressable Market (TAM)
Revenue Forecasts
Forecast Assumptions
Percent of Revenue by Event Type
Number of Webinars Forecast
Revenue Contribution by Region
Competitive Environment
Revenue Market Share—Total Market
Revenue Market Share—Webinars
Revenue Market Share—Virtual Events
Market Share—Number of Webinars
Market Share Analysis
Market Share Analysis (continued)
Market Share Analysis (continued)
Growth Opportunities for Providers—Top Recommendations
Growth Opportunities for Providers—Top Recommendations (continued)
Growth Opportunity 1—Focus on AI and IoT to Create Personalized and Engaging Experiences
Growth Opportunity 1—Focus on AI and IoT to Create Personalized and Engaging Experiences (continued)
Growth Opportunity 2—Hybrid Events Address the Next Normal
Growth Opportunity 2—Hybrid Events Address the Next Normal (continued)
Growth Opportunity 3—Extensible, Programmable Events Platforms
Growth Opportunity 3—Extensible, Programmable Events Platforms (continued)
Growth Opportunity 4—Video Conferencing Integration
Growth Opportunity 4—Video Conferencing Integration (continued)
Growth Opportunity 5—Team Collaboration Integration
Growth Opportunity 5—Team Collaboration Integration (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Roopam Jain |
| Industries | Information Technology |
| WIP Number | K5A8-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9528-C1,9535-C3,9717-C3,9A59-C1,9705-C1,9A5B-C1,9610,9656 |