Impact of e-tailing on Consumer Electronics Sales in India

Impact of ETail on Consumer Electronics

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The Indian e-commerce Industry grew at a CAGR of 34% between 2009 and 2014 touching US $16.4 Billion. E-tail in India has grown at a CAGR of 46% and is expected to touch 17.52 billion by 2018 from 5.32 billion in 2014. This paper provides an insight on the impact of ETail on Consumer electronics in the coming years.

Table of Contents

Impact of e-tailing on Consumer Electronics Sales in IndiaE-retail in IndiaOverview of E-retail in IndiaDemographics of Online buyersGeographical spread of e-tailOverview of the Consumer Electronics MarketElectronics e-tailingReasons for Preference of Online BuyingProduct specific reasons driving Consumer Electronics e-tailOnline vs. Offline – Attributes driving buying decisionsImpact of e-tail on retail Consumer Electronics VendorsImpact of e-tail on retail Consumer Electronics Vendors(continued)Parallel against global developed e-tail marketsIndian riders on the e-tail wave - ElectronicsSupply Chain today: Comparison between modes of retailFuturistic model of Integrated Supply chainsPain points of e-tail where offline scorese-sales strategy for Consumer Electronics vendorsAppendixList of exhibitsTHANK YOU




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