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Impact of Gamification in Key Industries

Motivate, Engage, Empower, and Achieve through Gaming

  • Research Code : D692-01-00-00-00
  • SKU : IT00619-GL-TR_01742
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  • Release Date : 29-Sep-2015
  • Region : Global
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Gamification is the use of game thinking and mechanics in real-life contexts to solve real-life problems. It is applied to non-game applications to encourage people for better engagement and adoption of processes. Gamification helps users to focus on completion of certain tasks, which are usually considered boring (filling out survey forms, shopping, and reading advertisements and so on). The increased engagement and time spent on content by people through gamification helps users to increase revenue. More engagement with processes and delivery of more user generated content helps brands to understand customers better and improve brand loyalty.
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