Increasing the Investments to Accelerate the Competitive Intensity in Australia’s Data Center Colocation Services Market

Australia is one of the growing data center colocation services markets in Asia-Pacific. Despite facing intensifying competition from Singapore and Malaysia, the market in Australia continues to expand.

Growth has been driven mostly by hyperscale cloud vendors, large enterprises, and highly regulated verticals, such as banking, financial services, and insurance (BFSI), which require strict data confidentiality and complete management control of their operations. Hyperscale public cloud service providers have been key in driving demand for data center services in Australia, particularly in the cities of Sydney and Melbourne. Many global public cloud providers (such as Amazon Web Services, Microsoft, and Google) have significantly increased their hyperscale data center capacities in recent years.

Higher demand for hyperscale cloud services, the growing volume of enterprise data, SMEs increasing outsourcing of data center services, and government initiatives undertaken to boost the data center growth are some of the primary drivers of data center services in Australia.
Australia data center market also faces some restraints, such as increasing property prices demanding greater CapEx, especially in Sydney and Melbourne, the lack of trained manpower to handle complex data center processes, and rising electricity prices which affect OpEx.
In addition, escalating costs in the Sydney CBD region, particularly the average cost of prime land, have resulted in Australia’s cloud providers and multi-national corporations (MNCs) looking to base their local operations in other cities within Australia. Perth is emerging as an attractive city in terms of international connectivity to global markets.

This research service provides end-to-end analysis of the Australia data center market. It covers data center market overview, emerging trends, key locations of data centers and their significance, market drivers and restraints, current and forecast revenue, competitive positioning, and key strategic initiatives of the competitors. The insights and factual information provided in the research service are largely incorporated from primary research and partly from secondary research.