The Indian UPS market is a highly competitive, fragmented, and growing market with both multinational and Indian suppliers competing for space. The competitiveness in the market is increasing with less barriers for the entry of new participants, especially in the low end power range (up to 20kVA). Price, after-sales service, and delivery are becoming the key differentiating factors in addressing the demand of the market. To offset the increase in the cost of raw materials and other overheads, UPS suppliers are strengthening their raw material sourcing processes, making their supply chains more efficient and expanding their distribution networks in order to remain competitive in the market.