Indian Bituminous Waterproofing Membranes Market, 2017

Indian Bituminous Waterproofing Membranes Market, 2017

Opportunities and Challenges

RELEASE DATE
16-Jun-2017
REGION
Global
Deliverable Type
Market Research
Research Code: 9AB4-00-15-00-00
SKU: CM01396-GL-MR_20276
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Description

The Indian construction space is set to grow on the back of huge investments. India has among the lowest penetration rates in the preventive waterproofing space with majority of the builders still using crude, traditional waterproofing solutions. Bituminous waterproofing with its relatively cheap price has potential to tap into the growing waterproofing segment - primarily to convert non-users to users of waterproofing. Among Bituminous waterproofing types, APP and SBS modified membranes have the highest price to performance ratio and are expected to be the key drivers of growth for this segment. However, along with opportunities, certain challenges like lack of consumer awareness and threat of polymer substitutes are also present.

Table of Contents

Atactic Polypropylene and Styrene Butadiene Styrene modified membranes to be key growth focus for companies in bituminous waterproofing

Despite stiff competition from polymer-based solutions, Bituminous formats to grow in line with construction industry growth

Market Penetration (vis-à-vis competition) and Market Development remain key pivots for strategy development

Scope & Limitations

The Indian construction space is set to see rapid growth driven by urbanization and large infrastructure investments

India’s urbanization will be complemented by large infrastructure projects especially for connectivity and energy

Rising population and an undersized residential construction market provide scope for high growth in the residential construction space also

A stable government and multiple investment initiatives set to aid growth in industrial construction and warehousing

The Indian Market for Waterproofing is characterized by low penetration and low spending power (hindered by low cost of construction)

Growth in construction chemicals results in growing waterproofing market; bituminous solutions, especially, seeing increasing adoption rates

Domestic production constitutes 92% of the market while imports constitute just 8%, majorly through APP and SBS

The top three players in the market command 50% of the total sales, indicating high degree of concentration

APP and SBS are growth drivers in the Indian bituminous waterproofing market

Infrastructure which dominates bituminous waterproofing due to greater penetration may see sustained growth with large govt. initiatives

Although infrastructure is the biggest target, industrial, house and building segments also provide opportunities due to ease of access and execution

With channel sales accounting for only 25%, commercials offered to intermediate decision makers like contractors key to growth…

…Especially in Infra-BOT and House & Building Tier 1 segments, which have high premiumization potential

Aside from product specifics, consultants, applicators, and channel partners are key influencers in the waterproofing product space

However, it is imperative that the manufacturer maintain relationships with all stakeholders across the purchase process

Even with best price to performance ratios among bituminous products, APP and SBS face potential substitution from polymeric counterparts

SBS, which warrants higher margins could substitute APP in many applications if product awareness and availability is increased

Maximize opportunities from existing products and markets; systematically explore new products, markets, including inorganic Opportunities

Our Growth Consulting Canvas

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The Indian construction space is set to grow on the back of huge investments. India has amongst the lowest penetration rates in the preventive waterproofing space with majority of the builders still using crude, traditional waterproofing solutions. Bituminous waterproofing with its relatiovely cheap price has potential to tap into the growing waterproofing segment - primarily to convert non-users to users of waterproofing. Amongst Bituminous waterproogfing types APP and SBS modified membranes have the highest price to performance ratio and are expected to be the key drivers of growth for this segment. However, along with opportunities, it also faces certain challenges like lack of consumer awareness and threat of polymer substitutes.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Lightbox Content Investment Opportunities in India|More growth opportunities|https://store.frost.com/investment-opportunities-in-india.html
Author Eldho Poulose
Industries Chemicals and Materials
WIP Number 9AB4-00-15-00-00
Is Prebook No