Indian Mobile Phone Growth Opportunities

Indian Mobile Phone Growth Opportunities

Future Growth Potential Linked to Rising Internet Penetration and Falling Smartphone Prices

RELEASE DATE
22-Sep-2021
REGION
Global
Research Code: PB80-01-00-00-00
SKU: ES01192-GL-MT_25806
$4,950.00
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Description

While smartphone demand growth is waning worldwide, the Indian mobile phone market remains underpenetrated and is growing, offering substantial opportunities for every mobile value chain participant. In this report, mobile phones include smartphones and feature phones, with the latter further divided into two categories: simple and smart feature phones. Smartphones have registered fast acceptance in the market, but feature phones still account for half of the total volume sold in the Indian market.

Frost & Sullivan finds that new entrants’ main focus area is affordable smart feature phones. These phones have lower prices than smartphones yet offer many smartphone functionalities, increasing their attractiveness among budget-conscious consumers. However, increased consumer preference for smart devices and narrowing price differences drive consistent growth in the smartphone market. Internet penetration is a major factor that boosts smartphone business in rural areas, accounting for 70% of the market share in India.

5G is one of the key disruptive technologies in India’s mobile phone market. Although the country does not have any commercial network, mobile phone providers in India launched about 20 5G-enabled devices in 2020. Almost every alternate phone to be launched in 2021 will be 5G compatible. India is trying to future-proof the 5G segment. By the time trials start, the market will already have several 5G phones, which did not happen in the past for other wireless service generations.

Frost & Sullivan’s industry report on mobile phones in India offers up-to-date data on the actual market situation by phone type, region, and sales channel. The research includes market data from 2015 to 2025, providing a future outlook for the mobile phone market in India. This makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other stakeholders looking for key industry data in readily accessible and clearly presented tables and graphs.

Author: Rajkumar Elilarasu

RESEARCH: INFOGRAPHIC

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Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Indian Mobile Phone Market

Growth Opportunities Fuel the Growth Pipeline Engine™

Findings

Findings (continued)

Scope of Analysis

Segmentation by Type

Segmentation by Sales Channel

Segmentation by Region

Key Competitors

Distribution Channels

Key Growth Metrics

Growth Drivers

Growth Driver Analysis

Growth Driver Analysis (continued)

Growth Driver Analysis (continued)

Growth Driver Analysis (continued)

Growth Driver Analysis (continued)

Growth Restraints

Growth Restraint Analysis

Growth Restraint Analysis (continued)

Growth Restraint Analysis (continued)

Forecast Assumptions

Revenue and Volume Forecast

Revenue and Volume Forecast Analysis

Revenue Forecast by Phone Type

Volume Forecast by Phone Type

Revenue and Volume Forecast Analysis by Phone Type—Smartphone

Revenue and Volume Forecast Analysis by Phone Type—Feature Phone

Revenue Forecast by Sales Channel

Volume Forecast by Sales Channel

Revenue and Volume Forecast Analysis by Sales Channel

Revenue Forecast by Region

Volume Forecast by Region

Revenue and Volume Forecast Analysis by Region

Pricing Trends Discussion

Competitive Environment

Volume Share—Smartphone

Volume Share Analysis—Smartphone

Volume Share—Feature Phone

Volume Share Analysis—Feature Phone

SWOT Analysis of Top Competitors

SWOT Analysis of Top Competitors (continued)

Key Growth Metrics

Revenue Forecast

Volume Forecast

Revenue and Volume Forecast Analysis

Revenue Forecast by Sales Channel

Volume Forecast by Sales Channel

Revenue and Volume Forecast Analysis by Sales Channel

Revenue Forecast by Region

Volume Forecast by Region

Revenue and Volume Forecast Analysis by Region

Key Growth Metrics

Revenue Forecast

Volume Forecast

Revenue and Volume Forecast Analysis

Revenue Forecast by Sales Channel

Volume Forecast by Sales Channel

Revenue and Volume Forecast Analysis by Sales Channel

Revenue Forecast by Region

Volume Forecast by Region

Revenue and Volume Forecast Analysis by Region

Mega Trends Impact

Mega Trends Impact Analysis

Mega Trends Impact Analysis (continued)

Mega Trends Impact Analysis (continued)

Mega Trends Impact Analysis (continued)

Mega Trends Impact Analysis (continued)

Growth Opportunity 1—Higher Demand for Phones with Advanced Features

Growth Opportunity 1—Higher Demand for Phones with Advanced Features (continued)

Growth Opportunity 2—Rising Downloads of Shopping, Entertainment, and Lifestyle Applications

Growth Opportunity 2—Rising Downloads of Shopping, Entertainment, and Lifestyle Applications (continued)

Growth Opportunity 3—Contract Manufacturing for OEMs with Manufacturing Setups

Growth Opportunity 3—Contract Manufacturing for OEMs with Manufacturing Setups (continued)

Growth Opportunity 4—Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets

Growth Opportunity 4—Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets (continued)

Growth Opportunity 5—Strong Export Market Emphasis to Establish a Global Footprint

Growth Opportunity 5—Strong Export Market Emphasis to Establish a Global Footprint (continued)

Strategic Imperatives for Success and Growth

Your Next Steps

Why Frost, Why Now?

Companies in the Indian Mobile Phone Market

Companies in the Indian Mobile Phone Market (continued)

List of Exhibits

List of Exhibits (continued)

List of Exhibits (continued)

Legal Disclaimer

Related Research
While smartphone demand growth is waning worldwide, the Indian mobile phone market remains underpenetrated and is growing, offering substantial opportunities for every mobile value chain participant. In this report, mobile phones include smartphones and feature phones, with the latter further divided into two categories: simple and smart feature phones. Smartphones have registered fast acceptance in the market, but feature phones still account for half of the total volume sold in the Indian market. Frost & Sullivan finds that new entrants’ main focus area is affordable smart feature phones. These phones have lower prices than smartphones yet offer many smartphone functionalities, increasing their attractiveness among budget-conscious consumers. However, increased consumer preference for smart devices and narrowing price differences drive consistent growth in the smartphone market. Internet penetration is a major factor that boosts smartphone business in rural areas, accounting for 70% of the market share in India. 5G is one of the key disruptive technologies in India’s mobile phone market. Although the country does not have any commercial network, mobile phone providers in India launched about 20 5G-enabled devices in 2020. Almost every alternate phone to be launched in 2021 will be 5G compatible. India is trying to future-proof the 5G segment. By the time trials start, the market will already have several 5G phones, which did not happen in the past for other wireless service generations. Frost & Sullivan’s industry report on mobile phones in India offers up-to-date data on the actual market situation by phone type, region, and sales channel. The research includes market data from 2015 to 2025, providing a future outlook for the mobile phone market in India. This makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other stakeholders looking for key industry data in readily accessible and clearly presented tables and graphs. Author: Rajkumar Elilarasu--BEGIN PROMO--

Research scope:

  • Geographic coverage: India
  • Study period: FY2015–FY2025
  • Base year: FY2021
  • Forecast period: FY2022–FY2025
  • Monetary unit: Indian Rupee (INR)
  • Mobile type: Feature phone and smartphone 
  • Sales channel: Online and offline 
  • Region: Metro and tier 1 cities; tier 2 and 3 cities

Topics covered include:

  • Indian mobile phone market growth in the future
  • Market and competitive structures
  • Products that can enable sustainable growth
  • Sales channel routes
  • Critical market and technology trends
  • Growth opportunities for stakeholders
More Information
No Index No
Podcast No
Author Rajkumar Elilarasu
Industries Electronics and Sensors
WIP Number PB80-01-00-00-00
Is Prebook No
GPS Codes 9593