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Future Growth Potential Linked to Rising Internet Penetration and Falling Smartphone Prices
22-Sep-2021
Global
Market Research
PB80-01-00-00-00
ES01192-GL-MT_25806
While smartphone demand growth is waning worldwide, the Indian mobile phone market remains underpenetrated and is growing, offering substantial opportunities for every mobile value chain participant. In this report, mobile phones include smartphones and feature phones, with the latter further divided into two categories: simple and smart feature phones. Smartphones have registered fast acceptance in the market, but feature phones still account for half of the total volume sold in the Indian market.
Frost & Sullivan finds that new entrants’ main focus area is affordable smart feature phones. These phones have lower prices than smartphones yet offer many smartphone functionalities, increasing their attractiveness among budget-conscious consumers. However, increased consumer preference for smart devices and narrowing price differences drive consistent growth in the smartphone market. Internet penetration is a major factor that boosts smartphone business in rural areas, accounting for 70% of the market share in India.
5G is one of the key disruptive technologies in India’s mobile phone market. Although the country does not have any commercial network, mobile phone providers in India launched about 20 5G-enabled devices in 2020. Almost every alternate phone to be launched in 2021 will be 5G compatible. India is trying to future-proof the 5G segment. By the time trials start, the market will already have several 5G phones, which did not happen in the past for other wireless service generations.
Frost & Sullivan’s industry report on mobile phones in India offers up-to-date data on the actual market situation by phone type, region, and sales channel. The research includes market data from 2015 to 2025, providing a future outlook for the mobile phone market in India. This makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other stakeholders looking for key industry data in readily accessible and clearly presented tables and graphs.
Author: Rajkumar Elilarasu
Research scope:
- Geographic coverage: India
- Study period: FY2015–FY2025
- Base year: FY2021
- Forecast period: FY2022–FY2025
- Monetary unit: Indian Rupee (INR)
- Mobile type: Feature phone and smartphone
- Sales channel: Online and offline
- Region: Metro and tier 1 cities; tier 2 and 3 cities
Topics covered include:
- Indian mobile phone market growth in the future
- Market and competitive structures
- Products that can enable sustainable growth
- Sales channel routes
- Critical market and technology trends
- Growth opportunities for stakeholders
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Indian Mobile Phone Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Findings
Findings (continued)
Scope of Analysis
Segmentation by Type
Segmentation by Sales Channel
Segmentation by Region
Key Competitors
Distribution Channels
Key Growth Metrics
Growth Drivers
Growth Driver Analysis
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Restraints
Growth Restraint Analysis
Growth Restraint Analysis (continued)
Growth Restraint Analysis (continued)
Forecast Assumptions
Revenue and Volume Forecast
Revenue and Volume Forecast Analysis
Revenue Forecast by Phone Type
Volume Forecast by Phone Type
Revenue and Volume Forecast Analysis by Phone Type—Smartphone
Revenue and Volume Forecast Analysis by Phone Type—Feature Phone
Revenue Forecast by Sales Channel
Volume Forecast by Sales Channel
Revenue and Volume Forecast Analysis by Sales Channel
Revenue Forecast by Region
Volume Forecast by Region
Revenue and Volume Forecast Analysis by Region
Pricing Trends Discussion
Competitive Environment
Volume Share—Smartphone
Volume Share Analysis—Smartphone
Volume Share—Feature Phone
Volume Share Analysis—Feature Phone
SWOT Analysis of Top Competitors
SWOT Analysis of Top Competitors (continued)
Key Growth Metrics
Revenue Forecast
Volume Forecast
Revenue and Volume Forecast Analysis
Revenue Forecast by Sales Channel
Volume Forecast by Sales Channel
Revenue and Volume Forecast Analysis by Sales Channel
Revenue Forecast by Region
Volume Forecast by Region
Revenue and Volume Forecast Analysis by Region
Key Growth Metrics
Revenue Forecast
Volume Forecast
Revenue and Volume Forecast Analysis
Revenue Forecast by Sales Channel
Volume Forecast by Sales Channel
Revenue and Volume Forecast Analysis by Sales Channel
Revenue Forecast by Region
Volume Forecast by Region
Revenue and Volume Forecast Analysis by Region
Mega Trends Impact
Mega Trends Impact Analysis
Mega Trends Impact Analysis (continued)
Mega Trends Impact Analysis (continued)
Mega Trends Impact Analysis (continued)
Mega Trends Impact Analysis (continued)
Growth Opportunity 1—Higher Demand for Phones with Advanced Features
Growth Opportunity 1—Higher Demand for Phones with Advanced Features (continued)
Growth Opportunity 2—Rising Downloads of Shopping, Entertainment, and Lifestyle Applications
Growth Opportunity 2—Rising Downloads of Shopping, Entertainment, and Lifestyle Applications (continued)
Growth Opportunity 3—Contract Manufacturing for OEMs with Manufacturing Setups
Growth Opportunity 3—Contract Manufacturing for OEMs with Manufacturing Setups (continued)
Growth Opportunity 4—Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets
Growth Opportunity 4—Growing Market Penetration of Smartphones for Large, Addressable Indian Rural and Urban Markets (continued)
Growth Opportunity 5—Strong Export Market Emphasis to Establish a Global Footprint
Growth Opportunity 5—Strong Export Market Emphasis to Establish a Global Footprint (continued)
Strategic Imperatives for Success and Growth
Your Next Steps
Why Frost, Why Now?
Companies in the Indian Mobile Phone Market
Companies in the Indian Mobile Phone Market (continued)
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
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Impacting your company's future growth potential.
Research scope:
- Geographic coverage: India
- Study period: FY2015–FY2025
- Base year: FY2021
- Forecast period: FY2022–FY2025
- Monetary unit: Indian Rupee (INR)
- Mobile type: Feature phone and smartphone
- Sales channel: Online and offline
- Region: Metro and tier 1 cities; tier 2 and 3 cities
Topics covered include:
- Indian mobile phone market growth in the future
- Market and competitive structures
- Products that can enable sustainable growth
- Sales channel routes
- Critical market and technology trends
- Growth opportunities for stakeholders
| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Rajkumar Elilarasu |
| Industries | Electronics and Sensors |
| WIP Number | PB80-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9593 |
Indian Mobile Phone Growth Opportunities
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