Indian Water Purifiers Market, FY2018

Indian Water Purifiers Market, FY2018

Deteriorating Drinking Water Quality, Alarming Total Dissolved Solids (TDS) Levels and Increasing Awareness Towards Health to Create a Demand for Water Purifiers

RELEASE DATE
23-Nov-2018
REGION
South Asia, Middle East & North Africa
Research Code: PA12-01-00-00-00
SKU: ES01066-SA-MR_22589
$4,950.00
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$4,950.00
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Description

The need for water purifiers is ever increasing with increase in urbanisation, deteriorating water quality, increasing awareness towards health, and due to high Total Dissolved Solids (TDS) content in the water supplied by municipal bodies. However, educating the end consumer on the effectiveness and efficiency of water purifiers remains a major challenge for companies. Despite being a need in many parts of the country, they are perceived more of an additional cost. The preference towards packaged can and bottled water creates a major restraint for growth for the water purifiers market. Companies must adopt region-specific strategies to overcome the barriers and tap the huge potential in the country.

The online channel will have the largest CAGR of 30% between FY18 and FY23. The top-3 participants contributed to 70% of the total water purifiers market revenue in FY18. Balanced product portfolio and targeted marketing campaigns are key to penetrating the market. A major restraint is educating the end user on the efficiency of water purifiers and convincing the consumer to invest in the long-term approach towards drinking healthy water. Vigorous marketing strategies by major brands have led to a sub-sequential increase in awareness of water purifiers in the Indian market. The key challenge for companies will lie in changing the consumer’s mind-set towards water purifiers. Sales will increase when they are considered more of a necessity than an additional expense.

In the past few years, sales have increased in urban areas of western and northern parts of India due to deteriorating water quality and rise in the working population in these parts. The forecast period will see steady sales with development in infrastructure that will enable the availability of tap water even in villages, driven by government initiatives.

With the entry of several consumer appliance brands, prices have been reduced due to increased competition. The trend of other consumer appliance brands entering the market will continue. The top brands dominate the market with a strong distribution network and constant introduction of newer products. Companies have shifted their focus to online sales, whilst also supporting their distributors by listing down exclusive resellers on the online platform. However, online sales have disrupted the revenue of the retail channel, as it is available at a lesser price to the consumer. Although there are several participants in the market, they all face more competition from alternative packaged water than with each other. The increase in the number of small participants has also affected market shares.

Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Definitions

Market Segmentation by Technology

Market Segmentation by Region

Market Segmentation by End User

Market Distribution Channels

Market Engineering Measurements

Unit Shipment and Revenue Forecast

Pricing Trends and Forecast

Revenue Forecast by Region

Per Cent Revenue Forecast by Distribution Channel

Market Share

Market Share Analysis

Competitive Environment

Product Highlights

Competitive Positioning

Competitive Factors and Assessment

Growth Opportunity 1—Product Bundling

Growth Opportunity 2—Government Initiatives

Growth Opportunity 3—Leveraging Online Platform

Growth Opportunity 4—Partnerships with Builders and Kitchen Integrators

Growth Opportunity 5—Rural Product Offering And Campaign

Strategic Imperatives for Success and Growth

Mega Trend Impact on the Water Purifiers Market

Rise in Income levels Mega Trend Explained

Smart Cities Mega Trend Explained

Rapid Urbanisation Mega Trend Explained

RO Purifier Segment Key Findings

Market Engineering Measurements

Unit Shipment and Revenue Forecast

North Region Key Findings

Revenue Forecast

Direct Sales Findings

Revenue Forecast

3 Big Predictions

Legal Disclaimer

Market Engineering Methodology

Evolution of Water Purifier

Comparison of Water Purifiers and Bottled Water

List of Other Companies

Abbreviations

List of Exhibits

List of Figures
  • 1. Total Water Purifiers Market: Key Market Drivers, India, FY19–FY 23
  • 2. Total Water Purifiers Market: Key Market Restraints, India, FY19–FY 23
  • 3. Total Water Purifiers Market: Market Engineering Measurements, India, FY 18
  • 4. Total Water Purifiers Market: Revenue Forecast by Region, India, FY18–FY23
  • 5. Total Water Purifiers Market: Company Market Share Analysis of Top 8 Participants, India, FY18
  • 6. Total Water Purifiers Market: Competitive Structure, India, FY18
  • 7. Total Water Purifiers Market: Top Company Product Highlights, India
  • 8. Total Water Purifier Market: Competitive Positioning, India, FY18
  • 9. Total Water Purifier Market: Mega Trend Impact, India, FY18
  • 10. Water Purifier Industry: CEO’s 360 Degree Perspective, India, FY18
  • 11. RO Purifier Segment: Market Engineering Measurements, India, FY18
  • 12. UV Purifier Segment: Market Engineering Measurements, India, FY18
  • 13. Gravity Segment: Market Engineering Measurements, India, FY18
  • 14. Pre-filter and Others Segment: Market Engineering Measurements, India, FY18
  • 15. Evolution of Water Purifiers, India, Till FY18
  • 16. Comparison of Bottled Water and Water Purifiers, India, Till FY18
List of Charts
  • 1. Total Water Purifiers Market: Market Engineering Measurements, India, FY18
  • 2. Total Water Purifiers Market: Per Cent Revenue by Technology, India, FY18
  • 3. Total Water Purifiers Market: Per Cent Revenue by Region, India, FY18
  • 4. Total Water Purifiers Market: Per Cent Revenue by End User, India, FY18
  • 5. Total Water Purifiers Market: Distribution Channel Analysis, India, FY18
  • 6. Total Water Purifiers Market: Unit Shipment and Revenue Forecast, India, FY18–FY23
  • 7. Total Water Purifiers Market: Average Price for Water Purifier, India, FY18–FY23
  • 8. Total Water Purifiers Market: Per Cent Revenue Forecast by Distribution Channel, India, FY18–FY23
  • 9. Total Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 10. Individual Income Level Analysis, India, FY18
  • 11. Key Urban Infrastructure Clusters; Investment-need Projection, India, 2020
  • 12. Urbanisation Rate of Highly Urban States and Mega Cities, India, 2025
  • 13. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 14. RO Purifier Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23
  • 15. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 16. UV Purifier Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23
  • 17. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 18. Gravity Purifier Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23
  • 19. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 20. Pre-filter and Others Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23
  • 21. Water Purifiers Market: Per Cent Revenue Breakdown, North Region—India, FY18
  • 22. Water Purifiers Market: Revenue Forecast, North Region—India, FY18–FY23
  • 23. Water Purifiers Market: Per Cent Revenue Breakdown, South Region—India, FY18
  • 24. Water Purifiers Market: Revenue Forecast, South Region—India, FY18–FY23
  • 25. Water Purifiers Market: Per Cent Revenue Breakdown, East Region—India, FY18
  • 26. Water Purifiers Market: Revenue Forecast, East Region—India, FY18–FY23
  • 27. Water Purifiers Market: Per Cent Revenue Breakdown, West Region—India, FY18
  • 28. Water Purifiers Market: Revenue Forecast, West Region—India, FY18–FY23
  • 29. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 30. Direct Sales Segment: Revenue Forecast, India, FY18–FY23
  • 31. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 32. Retail Channel Sales Segment: Revenue Forecast, India, FY18–FY23
  • 33. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18
  • 34. Online Channel Sales Segment: Revenue Forecast, India, FY18–FY23
Related Research
The need for water purifiers is ever increasing with increase in urbanisation, deteriorating water quality, increasing awareness towards health, and due to high Total Dissolved Solids (TDS) content in the water supplied by municipal bodies. However, educating the end consumer on the effectiveness and efficiency of water purifiers remains a major challenge for companies. Despite being a need in many parts of the country, they are perceived more of an additional cost. The preference towards packaged can and bottled water creates a major restraint for growth for the water purifiers market. Companies must adopt region-specific strategies to overcome the barriers and tap the huge potential in the country. The online channel will have the largest CAGR of 30% between FY18 and FY23. The top-3 participants contributed to 70% of the total water purifiers market revenue in FY18. Balanced product portfolio and targeted marketing campaigns are key to penetrating the market. A major restraint is educating the end user on the efficiency of water purifiers and convincing the consumer to invest in the long-term approach towards drinking healthy water. Vigorous marketing strategies by major brands have led to a sub-sequential increase in awareness of water purifiers in the Indian market. The key challenge for companies will lie in changing the consumer’s mind-set towards water purifiers. Sales will increase when they are considered more of a necessity than an additional expense. In the past few years, sales have increased in urban areas of western and northern parts of India due to deteriorating water quality and rise in the working population in these parts. The forecast period will see steady sales with development in infrastructure that will enable the availability of tap water even in villages, driven by government initiatives. With the entry of several consumer appliance brands, prices have been reduced due to increased competition. The trend of other consumer appliance brand
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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Definitions~ || Market Segmentation by Technology~ || Market Segmentation by Region~ || Market Segmentation by End User~ || Market Distribution Channels~ | Drivers and Restraints—Total Water Purifiers Market~ || Market Drivers~ || Market Restraints~ | Forecasts and Trends—Total Water Purifiers Market~ || Market Engineering Measurements~ || Unit Shipment and Revenue Forecast~ || Pricing Trends and Forecast~ || Revenue Forecast by Region~ || Per Cent Revenue Forecast by Distribution Channel~ || Market Share~ || Market Share Analysis~ || Competitive Environment~ || Product Highlights~ || Competitive Positioning~ || Competitive Factors and Assessment~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—Product Bundling~ || Growth Opportunity 2—Government Initiatives~ || Growth Opportunity 3—Leveraging Online Platform~ || Growth Opportunity 4—Partnerships with Builders and Kitchen Integrators~ || Growth Opportunity 5—Rural Product Offering And Campaign~ || Strategic Imperatives for Success and Growth~ | Mega Trends and Industry Convergence Implications~ || Mega Trend Impact on the Water Purifiers Market~ || Rise in Income levels Mega Trend Explained~ || Smart Cities Mega Trend Explained~ || Rapid Urbanisation Mega Trend Explained~ | CEO’s 360 Degree Perspective on the Water Purifiers Industry~ || CEO’s 360 Degree Perspective~ | RO Purifier Segment Analysis~ || RO Purifier Segment Key Findings~ || Market Engineering Measurements~ || Unit Shipment and Revenue Forecast~ | UV Purifier Segment Analysis~ | Gravity Purifier Segment Analysis~ | Pre-filter and Others Segment Analysis~ | North Analysis~ || North Region Key Findings~ || Revenue Forecast~ | South Analysis~ | East Analysis~ | West Analysis~ | Direct Sales Channel Revenue Analysis~ || Direct Sales Findings~ || Revenue Forecast~ | Retail Channel Revenue Analysis~ | Online Channel Revenue Analysis~ | The Last Word~ || 3 Big Predictions~ || Legal Disclaimer~ | Appendix~ || Market Engineering Methodology~ || Evolution of Water Purifier~ || Comparison of Water Purifiers and Bottled Water~ || List of Other Companies~ || Abbreviations~ || List of Exhibits~
List of Charts and Figures 1. Total Water Purifiers Market: Key Market Drivers, India, FY19–FY 23~ 2. Total Water Purifiers Market: Key Market Restraints, India, FY19–FY 23~ 3. Total Water Purifiers Market: Market Engineering Measurements, India, FY 18~ 4. Total Water Purifiers Market: Revenue Forecast by Region, India, FY18–FY23~ 5. Total Water Purifiers Market: Company Market Share Analysis of Top 8 Participants, India, FY18~ 6. Total Water Purifiers Market: Competitive Structure, India, FY18~ 7. Total Water Purifiers Market: Top Company Product Highlights, India~ 8. Total Water Purifier Market: Competitive Positioning, India, FY18~ 9. Total Water Purifier Market: Mega Trend Impact, India, FY18~ 10. Water Purifier Industry: CEO’s 360 Degree Perspective, India, FY18~ 11. RO Purifier Segment: Market Engineering Measurements, India, FY18~ 12. UV Purifier Segment: Market Engineering Measurements, India, FY18~ 13. Gravity Segment: Market Engineering Measurements, India, FY18~ 14. Pre-filter and Others Segment: Market Engineering Measurements, India, FY18~ 15. Evolution of Water Purifiers, India, Till FY18~ 16. Comparison of Bottled Water and Water Purifiers, India, Till FY18~| 1. Total Water Purifiers Market: Market Engineering Measurements, India, FY18~ 2. Total Water Purifiers Market: Per Cent Revenue by Technology, India, FY18~ 3. Total Water Purifiers Market: Per Cent Revenue by Region, India, FY18~ 4. Total Water Purifiers Market: Per Cent Revenue by End User, India, FY18~ 5. Total Water Purifiers Market: Distribution Channel Analysis, India, FY18~ 6. Total Water Purifiers Market: Unit Shipment and Revenue Forecast, India, FY18–FY23~ 7. Total Water Purifiers Market: Average Price for Water Purifier, India, FY18–FY23~ 8. Total Water Purifiers Market: Per Cent Revenue Forecast by Distribution Channel, India, FY18–FY23~ 9. Total Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 10. Individual Income Level Analysis, India, FY18~ 11. Key Urban Infrastructure Clusters; Investment-need Projection, India, 2020~ 12. Urbanisation Rate of Highly Urban States and Mega Cities, India, 2025~ 13. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 14. RO Purifier Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23~ 15. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 16. UV Purifier Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23~ 17. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 18. Gravity Purifier Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23~ 19. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 20. Pre-filter and Others Segment: Unit Shipment and Revenue Forecast, India, FY18–FY23~ 21. Water Purifiers Market: Per Cent Revenue Breakdown, North Region—India, FY18~ 22. Water Purifiers Market: Revenue Forecast, North Region—India, FY18–FY23~ 23. Water Purifiers Market: Per Cent Revenue Breakdown, South Region—India, FY18~ 24. Water Purifiers Market: Revenue Forecast, South Region—India, FY18–FY23~ 25. Water Purifiers Market: Per Cent Revenue Breakdown, East Region—India, FY18~ 26. Water Purifiers Market: Revenue Forecast, East Region—India, FY18–FY23~ 27. Water Purifiers Market: Per Cent Revenue Breakdown, West Region—India, FY18~ 28. Water Purifiers Market: Revenue Forecast, West Region—India, FY18–FY23~ 29. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 30. Direct Sales Segment: Revenue Forecast, India, FY18–FY23~ 31. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 32. Retail Channel Sales Segment: Revenue Forecast, India, FY18–FY23~ 33. Water Purifiers Market: Per Cent Revenue Breakdown, India, FY18~ 34. Online Channel Sales Segment: Revenue Forecast, India, FY18–FY23~
Author Attaurrahman Ojindaram Saibasan
Industries Electronics and Sensors
WIP Number PA12-01-00-00-00
Is Prebook No
GPS Codes 9200-A3,9592