Explore more Categories
Artificial Intelligence involves the science and engineering of developing intelligent machines
The manufacturing world is at a cusp of a new revolution that will redefine conventional business models
IoT will have a major impact on businesses and consumers in the future
The world is creating 2.5 exabytes of data daily
Our research seeks to connect-the-dots across multiple trends
Personal Robots are Set to Be a $19 Billion Market
Strategic Analysis of BREXIT and its Implications to Industries, Economies and Societies
Time for a Digital Revolution in the Women’s Health Market
iFrost is a digital platform for interactive and dynamic reporting of data.
The TOEs are a great source of information which gives corporates critical information on companies to action for their strategic investments either as an open source platform or to collaborate and to develop successful products
Deteriorating Drinking Water Quality, Alarming Total Dissolved Solids (TDS) Levels and Increasing Awareness Towards Health to Create a Demand for Water Purifiers
save 25 %
* Required Fields
Pay by invoice
The need for water purifiers is ever increasing with increase in urbanisation, deteriorating water quality, increasing awareness towards health, and due to high Total Dissolved Solids (TDS) content in the water supplied by municipal bodies. However, educating the end consumer on the effectiveness and efficiency of water purifiers remains a major challenge for companies. Despite being a need in many parts of the country, they are perceived more of an additional cost. The preference towards packaged can and bottled water creates a major restraint for growth for the water purifiers market. Companies must adopt region-specific strategies to overcome the barriers and tap the huge potential in the country.The online channel will have the largest CAGR of 30% between FY18 and FY23. The top-3 participants contributed to 70% of the total water purifiers market revenue in FY18. Balanced product portfolio and targeted marketing campaigns are key to penetrating the market. A major restraint is educating the end user on the efficiency of water purifiers and convincing the consumer to invest in the long-term approach towards drinking healthy water. Vigorous marketing strategies by major brands have led to a sub-sequential increase in awareness of water purifiers in the Indian market. The key challenge for companies will lie in changing the consumer’s mind-set towards water purifiers. Sales will increase when they are considered more of a necessity than an additional expense.In the past few years, sales have increased in urban areas of western and northern parts of India due to deteriorating water quality and rise in the working population in these parts. The forecast period will see steady sales with development in infrastructure that will enable the availability of tap water even in villages, driven by government initiatives.With the entry of several consumer appliance brands, prices have been reduced due to increased competition. The trend of other consumer appliance brands entering the market will continue. The top brands dominate the market with a strong distribution network and constant introduction of newer products. Companies have shifted their focus to online sales, whilst also supporting their distributors by listing down exclusive resellers on the online platform. However, online sales have disrupted the revenue of the retail channel, as it is available at a lesser price to the consumer. Although there are several participants in the market, they all face more competition from alternative packaged water than with each other. The increase in the number of small participants has also affected market shares.
Connected LED to Drive the Next Wave of Growth for the Lighting Market in India
Smart Technology is Shaping the Future of Home Appliances in India, 2020
Frost Radar™: Indian Outdoor LED Lighting Market, 2020
India Facilities Management Industry Outlook, 2020
Analysis of Growth Opportunities in the ASEAN Microgrid Market, Forecast to 2025
Market Assessment of Premium Kitchen Appliances and Food Waste Disposer in India, 2017
Indian Electric Irons Market, Forecast to FY2024
Frost Radar in the Indian Air Purifiers Market
Online Retailing in the Consumer Electronics and Appliances (CEA) Market in India, Forecast to FY 2026
Indian Domestic Water Heaters Market, Forecast to FY2024
health supplement market
activated carbon market
artificial lift market
composite materials market
wearable electronics market
alternative energy market
Don't have an account? Create One!
Enter your Email Address here to receive a link to change password.
If you are an existing frost.com user, please register using the same email for seamless access
Already have an account? Login!
Use your Linkedin account to login or register within our store.You're just one click away.