Industries

The account-based marketing (ABM) platforms market in 2025 is at a clear inflection point. After years of fragmented adoption and experimentation, enterprises now demand measurable pipeline impact, not just engagement metrics. The shift from tactical ABM to scalable, full-funnel go-to-market (GTM) orchestration is accelerating, driven by economic p...

Frost & Sullivan's annual survey, now in its fifth year, offers critical insights into the perceptions and behaviors of IT and business decision-makers as they navigate the rapidly evolving landscape of cloud technologies and Internet of Things (IoT) applications. Since 2020, Frost & Sullivan has conducted an annual survey targeting IT and business...

Artificial intelligence (AI) has the potential to deliver substantial benefits to businesses, economies, and societies. As organizations shift AI technology implementation from the proof-of-concept stage to enterprise deployment, employing an enterprise-wide strategy and roadmap is crucial to prevent project-derailing challenges, cost overruns, an...

Businesses receive massive amounts of customer feedback every day through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. Voice of customer (VoC) refers to the practice of collecting, analyzing, and distributing customer feedback to improve a product, solution, or service. With accurate VoC data analyti...

Retail is a key industry for county and regional economies, and it’s reflected in its share of global workers. - There are over 420 million estimated retail workers worldwide, with the Asia Pacific region leading in total jobs. - OECD economies have an aggregated 94 million workers in the wholesale and retail trade sector. - In the US, retail tra...

This edition of the ITCC Technology Opportunity Engine captures developments related to AI Observability, Enterprise AI Data Integration, Geospatial Estimator Platform, Edge AI-Driven IoT Platform, AIIoT & Edge Platform, AI-Optimized Edge Processing, Cloud-Native Infrastructure Management, Blockchain Payment, Quantum-Classical Hybrid Computing Plat...

This edition of the Cyber Security Technology Opportunity Engine (TOE) captures developments related to Innovations in Zero-Trust, Edge Security, Cryptographic Authentication, Threat Detection, Data Security, Threat Intelligence Solutions. Artificial Intelligence is elevating these solutions to provide robust security.Cyber Security TOE’s mission i...

The information and communications technology (ICT) industry is undergoing an important transformation, evolving from traditional hardware- & software-centric, and communications infrastructure to cloud-based, interconnected digital ecosystems. This shift has been driven by advances in artificial intelligence (AI), mobile computing, big data analyt...

Workforce engagement management (WEM) drives performance, agent engagement, and an improved customer experience (CX) in the contact center industry. Frost & Sullivan defines WEM as a strategy to integrate disparate contact center workforce applications, monitor and analyze customer and agent interactions, and automate processes to optimize contact ...