Industries

In 2024, pent-up demand for travel boosted spending in this industry to nearly pre-pandemic levels. With increasing demand and the need to recoup revenue lost during the 2020-2022 pandemic restrictions, prices for air and ground transportation, accommodations, and dining are high. Revenue growth is also expected due to increased spending by consume...

Voice of the customer (VoC) refers to user feedback (direct, indirect, or inferred) about a business’s products and services. Capturing and analyzing feedback is known as VoC analysis.

VoC analysis enables businesses to gain a deeper understanding of customer preferences and expectations. The insights produced by VoC tools help companies ...

In the evolving landscape of aftermarket brake linings in India, mechanics are emerging as key pivotal influencers in the repair and replacement process. This voice of customer study captures insights and viewpoints of mechanics across 12 states and 16 cities in India. While multiple stakeholders, including vehicle owners, drivers, retailers, deale...

The 2024 US Automotive Technicians’ Choice study is a voice of customer survey on the tool preferences of automotive aftermarket service technicians. The survey was conducted in 2024 using a mix of the computer-assisted telephone interview (CATI) and computer-aided web interview (CAWI) methods. A total of 400 automotive technicians participated i.....

This year's Frost & Sullivan UCC IT Decision Maker (ITDM) survey reveals that organizations are increasingly prioritizing manageability and integration to drive operational efficiency and flexibility. At the same time, seamless integration capabilities, especially through the adoption of APIs and third-party tool compatibility, are essential for ag...

In this report, Frost & Sullivan presents key findings from a survey conducted among European enterprises regarding their preferences for SD-WAN and SASE. The survey targeted IT and network decision-makers in various sectors, including financial services, healthcare, retail, government, technology, and manufacturing within the European market. It a...

Qualified respondents to this Frost & Sullivan survey were invited to participate in a telephone interview examining their laboratory’s product purchasing process in 2024 and expectations for 2025. Frost & Sullivan has conducted similar studies among the same targeted respondents since 2012. The survey provides companies with actionable and trend.....

28 Aug 2025  |  Global  |  Customer Research

Voice of Customer: SD-WAN and SASE, Global, 2025

IT Decision-Makers’ Insights and Preferences

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This global survey, conducted annually by Frost & Sullivan’s ICT practice, captures customer insights and preferences regarding network technologies and related services. The 2025 edition spans 19 countries across North America, Latin America, Europe, and Asia, with 16% of respondents from the United States. To ensure data relevance, participants.....

European organizations continue to embrace cloud and AI technologies as a way to drive growth and operational efficiencies. Despite sluggish economic growth in the region that is curtailing some spending, organizations are steadily progressing on their digitalization journeys.

In the 13th annual survey of IT decision-makers responsible fo...