Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)

Enhancing Customer Relationship Management (CRM) for Small Midsized Businesses (SMB)

Smart CRM Strategies, Tactics, and Solutions for SMB Growth

RELEASE DATE
12-Aug-2015
REGION
North America
Deliverable Type
Market Research
Research Code: 9857-00-60-00-00
SKU: IT00168-NA-MR_01162
AvailableYesPDF Download
$1,500.00
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SKU
IT00168-NA-MR_01162
$1,500.00
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Description

Small midsized businesses (SMBs) become successful by addressing customers’ needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.

Table of Contents

Small midsized businesses (SMBs) become successful by addressing customers needs. Customer relationship management (CRM) software has become critical to SMBs by automating their ability to identify profitable sales opportunities and to develop customer loyalty and lifetime value, including social media referrals. But there are business, economic, and vendor technology challenges in turning realization into reality. How SMBs respond when implementing CRM and deciding on the right applications could well decide their future.
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Brendan Read
Industries Information Technology
WIP Number 9857-00-60-00-00
Is Prebook No