Human Factors in Cybersecurity—Social Engineering and Security Awareness Training, Forecast to 2023

Human Factors in Cybersecurity—Social Engineering and Security Awareness Training, Forecast to 2023

Behavioral Conditioning Solution is the Primary Growth Engine; Personalized Awareness Training is the Future

RELEASE DATE
22-Mar-2019
REGION
Europe
Research Code: ME3D-01-00-00-00
SKU: IT03819-EU-MR_22938

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Description

This study on the European security awareness training (SAT) market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2023. The segments covered include

•     Awareness Modules
•     Behavioral Conditioning
•     Internal Security Communication

Apart from providing a thorough competitor analysis of key market participants across segments and the total market, this study highlights the opportunities that can be mined with the growing social engineering attacks and the associated threats to revenue and reputation of enterprises. The study also showcases market trends in the SAT market and the best practices for Chief Information Security Officers (CISOs) to follow while implementing a SAT solution.

Research Scope

Segment Analysis:

  • Awareness Modules
  • Behavioral Conditioning
  • Internal Security Communication

Geographical Analysis :

  • The United Kingdom
  • France
  • Italy
  • DACH (Germany, Austria, and Switzerland)
  • The Nordics (Denmark, Norway, Finland, and Sweden)

Market Trends :

  • Insights for CISOs
  • Growth Opportunities
  • Competitor Analysis
  • Market Drivers and Restraints

Market Forecasts:  2019 to 2023

  • Total European Security Awareness Training Market
  • Awareness modules, Behavioral conditioning, and Internal Security Communication Segments
  • The United Kingdom, France, Italy, DACH, and the Nordics

The base year for the study is 2018, with 2019-2023 as the forecast period.


Research Highlights

The European SAT market is expected to reach a size of $564.8 million by 2023, expanding at a CAGR of 26.1% over 2018-2023. Despite being in the early growth stage of the product lifecycle, the demand for a holistic SAT is high in Europe, partly owing to enterprises becoming cognizant of business continuity risks from security threats. However, lower entry barriers and high churn result in lower margins for vendors. The year 2018 saw many leading vendors getting acquired by endpoint security solution providers or managed service providers, pointing to a significant consolidation of the market in the near future. Vendors are embracing automated technology based solutions to streamline the detection and response process.

Key Issues Addressed

  • What is the size of the European security awareness training (SAT) market? How is it expected to change during the forecast period?
  • How is the market segmented? How does each segment influence the market size?
  • What are the key trends observed in the market at present? What developments can be expected during the forecast period?
  • Who are the leading competitors in each segment and globally?
  • How do market trends, customer needs, and technological trends differ across regions? How are market vendors adapting their strategies to suit local needs?
  • What are the growth opportunities for SAT vendors over the next five years?

Table of Contents

Key Findings

Market Engineering Measurements

CEO’s Perspective

Market Definitions

Key Questions This Study Will Answer

Market Overview—Definitions

Market Overview—Regions Covered

Market Overview—Segmentations

Insider Threat—Attacking from Within

Social Engineering

Social Engineering in Numbers

Social Engineering Techniques

Evolution of Social Engineering

SAT—As-is State: Existence of Training

SAT—As-is State: Frequency

Market Distribution Channels

Market Drivers

Market Restraints

Risks to Frost & Sullivan Market Forecasts

Revenue Forecast

Pricing Trends and Forecast

Percent Revenue Forecast by Region

Demand Analysis

Competitive Factors and Assessment

Key Vendor Profiles—KnowBe4

Key Vendor Profile—Cofense

Key Vendor Profiles—AwareGo

Key Vendor Profiles—CybeReady

Key Vendor Profiles—IRONSCALES

Key Vendor Profiles—PeopleSec

Key Vendor Profiles—Proofpoint Security Awareness Training

Key Vendor Profiles—VigiTrust

Growth Opportunity 1—AI

Growth Opportunity 2—Gamification

Growth Opportunity 3—Integrated Partnerships

Growth Opportunity 4—Mobile & Virtualized

Growth Opportunity 5—Personalization

Strategic Imperatives for Success and Growth

Market Consolidation

Localization

Engaging Content

Address the Why

Set the Environment

Evaluating Vendors

Measuring Success

Common Mistakes to Avoid

Awareness Modules Segment—Key Findings

Market Engineering Measurements

Revenue Forecast

Behavioral Conditioning Segment—Key Findings

Market Engineering Measurements

Revenue Forecast

Internal Security Communication Segment—Key Findings

Market Engineering Measurements

Revenue Forecast

United Kingdom—Key Findings

Revenue Forecast

Demand Analysis

Country Analysis—France

France—Key Findings

Revenue Forecast

Demand Analysis

Italy—Key Findings

Revenue Forecast

Demand Analysis

DACH—Key Findings

Revenue Forecast

Demand Analysis

Nordics—Key Findings

Revenue Forecast

Demand Analysis

The Last Word

Legal Disclaimer

Market Engineering Measurements

Partial List of Companies Interviewed

Market Engineering Methodology

List of Exhibits

List of Figures
  • 1. Total SAT Market: Key Market Drivers, Europe, 2019–2023
  • 2. Regulations Impacting Enterprises, Europe, 2018
  • 3. Total SAT Market: Key Market Restraints, Europe, 2019–2023
  • 4. Total SAT Market: Competitive Structure, Europe, 2018
  • 5. Total SAT Market: Foundational Parameters to Evaluate Vendors, Europe, 2018
  • 6. Total SAT Market: Metrics to Measure Success, Europe, 2018
  • 7. Awareness Modules Segment: Market Engineering Measurements, Europe, 2018
  • 8. Behavioral Conditioning Segment: Market Engineering Measurements, Europe, 2018
  • 9. Internal Security Communication Segment: Market Engineering Measurements, Europe, 2018
  • 10. Total SAT Market: Market Engineering Measurements, Europe, 2018
List of Charts
  • 1. Total SAT Market: Market Engineering Measurements, Europe, 2018
  • 2. Total SAT Market: Regions Covered, Europe, 2018
  • 3. Importance of Implementation of Technology to Detect and Block Insider Threats to Data,
  • 4. Global, 2017
  • 5. Social Engineering Motives, Global, 2018
  • 6. Average Time to Discover an email Phishing Breach, Global vs Europe, 2017
  • 7. Mode of Targeting Users for Malware Attacks, Europe, 2017
  • 8. Do Employees Receive Training?, Global, 2017
  • 9. Perception Gap between Security Professionals and Business Executives, Global, 2017
  • 10. Total SAT Market: Distribution Channel Analysis, Europe, 2018
  • 11. Average Investment in Cybersecurity, EU, 2018
  • 12. Total SAT Market: Revenue Forecast, Europe, 2017–2023
  • 13. Total SAT Market: Average Price, Europe, 2017–2023
  • 14. Total SAT Market: Percent Revenue Forecast by Region, Europe, 2018 and 2023
  • 15. Total SAT Market: Penetration Analysis, Europe, 2017–2023
  • 16. Segment Coverage of KnowBe4, Europe, 2018
  • 17. Geographical Coverage of KnowBe4, Global, 2018
  • 18. Segment Coverage of Cofense, Europe, 2018
  • 19. Segment Coverage of AwareGo, Europe, 2018
  • 20. Geographical Coverage of AwareGo, US, EU, 2018
  • 21. Geographical Coverage of CybeReady, Global, 2018
  • 22. Segment Coverage of CybeReady, Europe, 2018
  • 23. Segment Coverage of IRONSCALES, Europe, 2018
  • 24. Geographical Coverage of IRONSCALES, Global, 2018
  • 25. Segment Coverage of PeopleSec, Europe, 2018
  • 26. Geographical Coverage of PeopleSec, US, 2018
  • 27. Segment Coverage of Proofpoint, Europe, 2018
  • 28. Geographical Coverage of Proofpoint, Global, 2018
  • 29. Content Coverage, VigiTrust, Europe, 2018
  • 30. Geographical Coverage of VigiTrust, Global, 2018
  • 31. Total SAT Market: Timeline of Major M&A Activities, Europe, 2015–2018
  • 32. Total SAT Market: Number of Languages Offered by Key Participants, Europe, 2018
  • 33. Awareness Modules Segment: Percent Revenue Breakdown, Europe, 2018
  • 34. Awareness Modules Segment: Revenue Forecast, Europe, 2017–2023
  • 35. Behavioral Conditioning Segment: Percent Revenue Breakdown, Europe, 2018
  • 36. Behavioral Conditioning Segment: Revenue Forecast, Europe, 2017–2023
  • 37. Internal Security Communication Segment: Revenue Forecast, Europe, 2017–2023
  • 38. SAT Market: Revenue Forecast, UK, 2017–2023
  • 39. SAT Market: Penetration Analysis, UK, 2017–2023
  • 40. SAT Market: Revenue Forecast, France, 2017–2023
  • 41. SAT Market: Penetration Analysis, France, 2017–2023
  • 42. SAT Market: Revenue Forecast, Italy, 2017–2023
  • 43. SAT Market: Penetration Analysis, Italy, 2017–2023
  • 44. SAT Market: Revenue Forecast, DACH, 2017–2023
  • 45. SAT Market: Penetration Analysis, DACH, 2017–2023
  • 46. SAT Market: Revenue Forecast, Nordics, 2017–2023
  • 47. SAT Market: Penetration Analysis, Nordics, 2017–2023
Related Research
This study on the European security awareness training (SAT) market provides a comprehensive analysis of trends, perspectives, and market forecasts until 2023. The segments covered include • Awareness Modules • Behavioral Conditioning • Internal Security Communication Apart from providing a thorough competitor analysis of key market participants across segments and the total market, this study highlights the opportunities that can be mined with the growing social engineering attacks and the associated threats to revenue and reputation of enterprises. The study also showcases market trends in the SAT market and the best practices for Chief Information Security Officers (CISOs) to follow while implementing a SAT solution.--BEGIN PROMO--

Research Scope

Segment Analysis:

  • Awareness Modules
  • Behavioral Conditioning
  • Internal Security Communication

Geographical Analysis :

  • The United Kingdom
  • France
  • Italy
  • DACH (Germany, Austria, and Switzerland)
  • The Nordics (Denmark, Norway, Finland, and Sweden)

Market Trends :

  • Insights for CISOs
  • Growth Opportunities
  • Competitor Analysis
  • Market Drivers and Restraints

Market Forecasts:  2019 to 2023

  • Total European Security Awareness Training Market
  • Awareness modules, Behavioral conditioning, and Internal Security Communication Segments
  • The United Kingdom, France, Italy, DACH, and the Nordics

The base year for the study is 2018, with 2019-2023 as the forecast period.

Research Highlights

The European SAT market is expected to reach a size of $564.8 million by 2023, expanding at a CAGR of 26.1% over 2018-2023. Despite being in the early growth stage of the product lifecycle, the demand for a holistic SAT is high in Europe, partly owing to enterprises beco

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Table of Contents | Executive Summary~ || Key Findings~ || Market Engineering Measurements~ || CEO’s Perspective~ | Market Overview~ || Market Definitions~ || Key Questions This Study Will Answer~ || Market Overview—Definitions~ || Market Overview—Regions Covered~ || Market Overview—Segmentations~ || Insider Threat—Attacking from Within~ || Social Engineering~ || Social Engineering in Numbers~ || Social Engineering Techniques~ || Evolution of Social Engineering~ || SAT—As-is State: Existence of Training~ || SAT—As-is State: Frequency~ || Market Distribution Channels~ | Drivers and Restraints—Total SAT Market~ || Market Drivers~ || Market Restraints~ | Forecast and Trends—Total SAT Market~ || Risks to Frost & Sullivan Market Forecasts~ || Revenue Forecast~ || Pricing Trends and Forecast~ || Percent Revenue Forecast by Region~ || Demand Analysis~ | Market Share and Competitive Analysis—Total SAT Market~ | Competitive Environment~ || Competitive Factors and Assessment~ || Key Vendor Profiles—KnowBe4~ || Key Vendor Profile—Cofense~ || Key Vendor Profiles—AwareGo~ || Key Vendor Profiles—CybeReady~ || Key Vendor Profiles—IRONSCALES~ || Key Vendor Profiles—PeopleSec~ || Key Vendor Profiles—Proofpoint Security Awareness Training~ || Key Vendor Profiles—VigiTrust~ | Growth Opportunities and Companies to Action~ || Growth Opportunity 1—AI~ || Growth Opportunity 2—Gamification~ || Growth Opportunity 3—Integrated Partnerships~ || Growth Opportunity 4—Mobile & Virtualized~ || Growth Opportunity 5—Personalization~ || Strategic Imperatives for Success and Growth~ | Market Trends~ || Market Consolidation~ || Localization~ || Engaging Content~ | Insights for CISOs~ || Address the Why~ || Set the Environment~ || Evaluating Vendors~ || Measuring Success~ || Common Mistakes to Avoid~ | Awareness Modules Segment Analysis~ || Awareness Modules Segment—Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | Behavioral Conditioning Segment Analysis~ || Behavioral Conditioning Segment—Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | Internal Security Communication Segment Analysis~ || Internal Security Communication Segment—Key Findings~ || Market Engineering Measurements~ || Revenue Forecast~ | Country Analysis—The United Kingdom~ || United Kingdom—Key Findings~ || Revenue Forecast~ || Demand Analysis~ || Country Analysis—France~ || France—Key Findings~ || Revenue Forecast~ || Demand Analysis~ | Country Analysis—Italy~ || Italy—Key Findings~ || Revenue Forecast~ || Demand Analysis~ | Regional Analysis—DACH~ || DACH—Key Findings~ || Revenue Forecast~ || Demand Analysis~ | Regional Analysis—Nordics~ || Nordics—Key Findings~ || Revenue Forecast~ || Demand Analysis~ | The Last Word~ || The Last Word~ || Legal Disclaimer~ | Appendix~ || Market Engineering Measurements~ || Partial List of Companies Interviewed~ || Market Engineering Methodology~ || List of Exhibits ~
List of Charts and Figures 1. Total SAT Market: Key Market Drivers, Europe, 2019–2023~ 2. Regulations Impacting Enterprises, Europe, 2018~ 3. Total SAT Market: Key Market Restraints, Europe, 2019–2023~ 4. Total SAT Market: Competitive Structure, Europe, 2018~ 5. Total SAT Market: Foundational Parameters to Evaluate Vendors, Europe, 2018~ 6. Total SAT Market: Metrics to Measure Success, Europe, 2018~ 7. Awareness Modules Segment: Market Engineering Measurements, Europe, 2018~ 8. Behavioral Conditioning Segment: Market Engineering Measurements, Europe, 2018~ 9. Internal Security Communication Segment: Market Engineering Measurements, Europe, 2018~ 10. Total SAT Market: Market Engineering Measurements, Europe, 2018~| 1. Total SAT Market: Market Engineering Measurements, Europe, 2018~ 2. Total SAT Market: Regions Covered, Europe, 2018~ 3. Importance of Implementation of Technology to Detect and Block Insider Threats to Data, ~ 4. Global, 2017~ 5. Social Engineering Motives, Global, 2018~ 6. Average Time to Discover an email Phishing Breach, Global vs Europe, 2017~ 7. Mode of Targeting Users for Malware Attacks, Europe, 2017~ 8. Do Employees Receive Training?, Global, 2017~ 9. Perception Gap between Security Professionals and Business Executives, Global, 2017~ 10. Total SAT Market: Distribution Channel Analysis, Europe, 2018~ 11. Average Investment in Cybersecurity, EU, 2018~ 12. Total SAT Market: Revenue Forecast, Europe, 2017–2023~ 13. Total SAT Market: Average Price, Europe, 2017–2023~ 14. Total SAT Market: Percent Revenue Forecast by Region, Europe, 2018 and 2023~ 15. Total SAT Market: Penetration Analysis, Europe, 2017–2023~ 16. Segment Coverage of KnowBe4, Europe, 2018~ 17. Geographical Coverage of KnowBe4, Global, 2018~ 18. Segment Coverage of Cofense, Europe, 2018~ 19. Segment Coverage of AwareGo, Europe, 2018~ 20. Geographical Coverage of AwareGo, US, EU, 2018~ 21. Geographical Coverage of CybeReady, Global, 2018~ 22. Segment Coverage of CybeReady, Europe, 2018~ 23. Segment Coverage of IRONSCALES, Europe, 2018~ 24. Geographical Coverage of IRONSCALES, Global, 2018~ 25. Segment Coverage of PeopleSec, Europe, 2018~ 26. Geographical Coverage of PeopleSec, US, 2018~ 27. Segment Coverage of Proofpoint, Europe, 2018~ 28. Geographical Coverage of Proofpoint, Global, 2018~ 29. Content Coverage, VigiTrust, Europe, 2018~ 30. Geographical Coverage of VigiTrust, Global, 2018~ 31. Total SAT Market: Timeline of Major M&A Activities, Europe, 2015–2018~ 32. Total SAT Market: Number of Languages Offered by Key Participants, Europe, 2018~ 33. Awareness Modules Segment: Percent Revenue Breakdown, Europe, 2018~ 34. Awareness Modules Segment: Revenue Forecast, Europe, 2017–2023~ 35. Behavioral Conditioning Segment: Percent Revenue Breakdown, Europe, 2018~ 36. Behavioral Conditioning Segment: Revenue Forecast, Europe, 2017–2023~ 37. Internal Security Communication Segment: Revenue Forecast, Europe, 2017–2023~ 38. SAT Market: Revenue Forecast, UK, 2017–2023~ 39. SAT Market: Penetration Analysis, UK, 2017–2023~ 40. SAT Market: Revenue Forecast, France, 2017–2023~ 41. SAT Market: Penetration Analysis, France, 2017–2023~ 42. SAT Market: Revenue Forecast, Italy, 2017–2023~ 43. SAT Market: Penetration Analysis, Italy, 2017–2023~ 44. SAT Market: Revenue Forecast, DACH, 2017–2023~ 45. SAT Market: Penetration Analysis, DACH, 2017–2023~ 46. SAT Market: Revenue Forecast, Nordics, 2017–2023~ 47. SAT Market: Penetration Analysis, Nordics, 2017–2023~
Author Swetha Ramachandran Krishnamoorthi
Industries Information Technology
WIP Number ME3D-01-00-00-00
Is Prebook No
GPS Codes 9705-C1,9AA6-C1,9659