Frost Radar in the Indian Air Purifiers Market

With air pollution becoming a health hazard, there is very little that citizens can do to immediately address the problem; this is where the air purifier comes into play. In recent years, the air purifier market has witnessed a hike in demand fueled by degrading air quality and increasing concern toward health issues. The air purifier industry is developing at a fast pace due to increasing environmental norms regarding improving the air quality and technological advancements made into this field, such as the recent implementation of HEPA filters. Despite the various technological developments, air purifiers have been perceived as a luxury item because of their high installation and maintenance cost. However, competition in the air purifier market is increasing, which is bringing down prices. With growing disposable income, air purifiers are gradually being perceived as a utility product, specifically in the residential sector. Moreover, the demand for air purifiers is no longer limited to residential and industrial uses; recently, the commercial market has also opened up to the air purifier industry. High-efficiency particulate air (HEPA)-based air purifiers occupy almost 98.4% of total air purifier sales and this trend is expected to continue. This is because HEPA has the capability of filtering harmful particles of up to 99.97%, and some variants even filter microns of 0.1 size and claim 99.99% efficiency. Currently, the Northern parts of India have the largest market share of air purifier sales because of high levels of pollution, especially in the Delhi-NCR region. Sales from Tier I cities will dominate the market, and due to increased awareness, Tier II cities will also display increased sales of air purifiers by FY2023. Some of the major players operating in India air purifier market are Philips India Ltd., Sharp Business Systems (India) Pvt Ltd., Blueair India Pvt Ltd., Eureka Forbes Ltd., Dyson Technology India Pvt Ltd., Honeywell India Pvt Ltd., LG Electronics India Pvt Ltd., Kent R O Systems Ltd., Atlanta Healthcare, Panasonic India Pvt Ltd., Crusaders Technologies India Pvt. Ltd., and Daikin Air Conditioning India Pvt Ltd. This analysis offers the most up-to-date market data on the actual market situation. The study includes a discussion of the key companies operating in this market. The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.