Companies in the medical devices industry must have a finger on the pulse of changing technology trends in end-user markets, as it will have a profound impact on the material requirements in these applications. Sustainability is a very strong trend in the performance materials industry, wherein companies tend to move away from using toxic raw materials in their production process, and substitute them with more benign materials without compromising on the performance levels. One of the key opportunities that exist in the medical device industry under this global theme is the need to substitute PVC in medical devices.