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The connected trucks telematics market in the Gulf Cooperation Council (GCC) region is poised for a slow growth due to perilous economic conditions. The market—in an economy hit by the double impact of the ongoing Coronavirus 2019 (COVID-19) pandemic and the slump in oil prices—is dominated by local aftermarket participants, while OEM suppliers are trying to catch up. Telematics technology by itself is expected to grow only gradually as the awareness about vehicle tracking and monitoring of various user-based parameters increases among the user community.Technological advancements such as real-time tracking, video safety, and advanced driver assistance systems (ADAS) are changing the current driving experience. The penetration of such features in mid- and high-range vehicles is expected to expand the market for vehicle telematics. Additionally, fluctuations in oil prices are a concern for stakeholders, especially with the growth in the number of vehicles that necessitate the adoption of telematics and fleet management solutions.Key telematics service providers (TSPs) covered in this study include Gurtam, Teltonika, Mix Telematics, and Location Solutions. Notable OEMs covered include MAN, Volvo, Daimler, and Scania. These vendors have employed various strategies to expand their product and application offerings and augment their market share. Many global companies/TSPs are attempting to enter the GCC market; however, they face major challenges. TSPs need to forge deep relationships by establishing a local presence through mergers or acquisitions, partnerships, or joint ventures with local players. Being a price-sensitive market, companies should build efficient and cost-effective solutions to address end-user requirements. The market also holds sizable opportunities for new entrants.
This research primarily focusses on issues and challenges faced by telematics vendors and OEMs in the GCC market, highlights key market trends, profiles TSPs and OEMs operating in the market, analyses market share and pricing strategies based on hardware/solutions, and identifies available growth opportunities. Key statistics for this research are obtained from major TSPs and OEM suppliers through primary and secondary interviews. The objective of this study is to highlight developments in the telematics industry in the GCC. The market is fragmented due to the presence of many large and small vendors. This report discusses key vendors but does not detail the market share of all participants.
Total telematics penetration in the GCC is expected to reach more than 1 million units by the end of 2022, registering a growth rate of over 7%.Key trends driving this adoption will be driver & vehicle safety, video safety systems, and big data analytics.
Participating in the GCC connected truck telematics market will be a promising venture for new and existing TSPs. Growth in this region will be positive due to its vast geographic spread, impending regulations, and key projects in the oil & gas, transport & logistics, construction & mining, and energy & utilities sectors.
Author: Rajesh Depores
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