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Insights into Big Data and Analytics in Brazil

From a Nascent Market in 2013 to a Billion Dollar Industry in 2018

  • Research Code : ND52-01-00-00-00
  • SKU : IT00713-LA-MR_01967
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  • Release Date : 17-Jan-2014
  • Region : Latin America
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Big Data has yet to take hold in Brazil, but some verticals (e.g., finance, telecoms, retail) are exploring projects with IT companies who provide solutions for fraud analytics, real-time analytics with in-memory computing, and online and digital analytics, to name a few. These solutions offer clear return on investment such as reduction of churn rate, customer retention, and predictive analytics. This study offers insights on the future of Big Data and analytics in Brazil by discussing market drivers, restraints, trends, and forecasts. Three major predictions are also offered. The study base year is 2013 and the study period runs from 2013 to 2018.

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