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Integration of Connected Farming Solutions is Driving Telematics Adoption in the Agricultural Machinery Sector
Small and Large Farmers are Able to Implement Telematics with Government-Subsidized Machinery and OEM Offerings
04-Feb-2021
Global
Market Research
K552-01-00-00-00
AU02132-GL-MT_25228
Connectivity solutions in farm equipment are gaining significance due to implementation-related benefits. Cost savings from vehicle maintenance, the proactive detection of potential failures in operations, theft protection, location services, implement control and automation, and performance tracking are some of the key elements of connectivity solutions in farm equipment. With the COVID-19 pandemic creating the need to monitor operator health, there has arisen a need for telematics solutions that can track the health and the behavior of farm equipment operators. The pandemic has also necessitated the modernization of global farming to cope with labor shortages and the disruption of farming operations. OEMs and telematics providers are forming collaborations and working with local participants across the world to establish their presence and effectively introduce their products in international markets. Custom equipment is being tested and deployed in countries such as India to make usage more economical and profitable for farm owners. Sensor technology, IoT, and data analytics are critical to gathering data about equipment, field conditions, crop health, and other factors, which are crucial input in terms of farm management. The automation of implements using robotic technology such as artificial intelligence (AI) and machine learning (ML) is gaining popularity over full autonomous operations as the latter involves more aggressive testing before deployment. Technology will help to holistically achieve the desired produce and enable greater efficiency and profitability for farming communities.
This Frost & Sullivan research service offers insight into the various technologies available for modern agriculture; it also studies the employment of technology in agricultural equipment and the operational benefits that can be availed. The study analyzes key market participants and OEMs and offers a benchmarking of key participants in the farm equipment and connected technology industries in farming. Details pertaining to the various trends in the global farm equipment telematics industry, market drivers and restraints, guidelines to effectively participate in the global connected farm equipment market, and growth insights to cope with competitors are provided for readers.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Farm Equipment Telematics Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Findings
Key Technology Features in Connected Farm Equipment
Revenue Market Share—OEMs and Telematics Suppliers
Connectivity in Farm Equipment—Roadmap
Connected Farm Equipment—Technology Demand Trends
OEMs and Telematics Providers—Solutions and Services Offered
Digitalization of Services: Case Study—John Deere
Competitive Benchmarking of OEM Connected Solutions
Competitive Benchmarking of Telematics Suppliers’ Solutions
OEM Profile—John Deere
OEM Profile—CNH Industrial
Telematics Company Profile—Trimble Ag
Telematics Company Profile—Raven Industries
Digitalization of Services—OEMs versus Third-party Telematics Suppliers
Business Models Created by Telematics in Agriculture
Connected Farm Equipment Market, Scope of Analysis
Farm Equipment Segmentation
Key Competitors in the Connected Farm Equipment Market
Key Competitors in the Connected Farm Equipment Market (continued)
Key Growth Metrics—Connected Farm Equipment Market
Distribution Channels—Connected Farm Equipment Market
Growth Drivers—Connected Farm Equipment Market
Growth Driver Analysis—Connected Farm Equipment Market
Growth Restraints—Connected Farm Equipment Market
Growth Restraint Analysis for the Connected Farm Equipment Market
Forecast Assumptions—2019–2027
Total Addressable Market—Unit Shipment Forecast by Equipment Type
Total Addressable Market—Telematics Unit Shipment Forecast by Equipment Type
Tractors’ Unit Shipment Forecast by Region—Global
Tractors’ Telematics Unit Shipment Forecast by Region—Global
Combines’ Unit Shipment Forecast by Region—Global
Combines’ Telematics Unit Shipment Forecast by Region—Global
Unit Shipment Forecast Analysis—Global
Pricing Trends and Forecast Analysis—Global
Competitive Environment
Revenue Market Share—OEMs and Telematics Suppliers
Growth Opportunity 1: OEM Mergers and Acquisitions and Collaborations with Technology Providers for a Comprehensive Product/Solution Portfolio, 2020
Growth Opportunity 1: OEM Mergers and Acquisitions and Collaborations with Technology Providers for a Comprehensive Product/Solution Portfolio, 2020 (continued)
Your Next Steps
Why Frost, Why Now?
OEM Profile—Mahindra & Mahindra Ltd.
OEM Profile—AGCO
OEM Profile—KUBOTA Corporation
Telematics Company Profile—Ag Leader
Telematics Company Profile—Sierra Wireless
Telematics Company Profile—TELTONIKA
List of Exhibits
List of Exhibits (continued)
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