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IoT Start-Up Tracker: Smart Home
In a Fast-expanding Landscape, Firms Find Growth Leveraging Data
17-Sep-2021
North America
Market Research
K674-01-00-00-00
IT04387-NA-MT_25789
The IoT is connecting functions in the home, adding intelligence in a drive towards the ideal Smart Home. Smart Home devices and services are not simply connecting but adding intelligence, leveraging automation and optimization to achieve greater efficiency and personalization, and overall they seek to create a seamless and frictionless experience for users. The Landscape of Smart Home products is seeing significant startup activity in some segments: Safety & Security, Home Utilities, Automation & Interface, and Health & Wellness. This study surveys the ecosystem and considers the factors impacting growth, with a focus on startups. Innovation is cropping up around the edges, as new market entrants create new devices and services in parallel with complementary smart home devices and user interfaces. Hardware will increasingly become a hook for service providers and interested stakeholders to access users and collect data. Consumers may not truly own, or be able to use the device, or access the full feature set, without a subscription. A single device or application may become the automaton hub and primary interface for interacting with all devices in the smart home. Broad interoperability may evolve, from either consolidation or cooperation. Certain dependencies or functions (e.g., energy or water management) may unify around common standards first. Startups are seeing success partnering with larger interested stakeholders (i.e., utilities, insurance carriers) to leverage data generated by devices in the home to drive efficiency, create new offerings, and gain insights.
Author: Nick Baugh
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Smart Home Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Definition of the Internet of Things (IoT)
Total IoT Device Forecast Globally
Scope of the Study
Scope and Definition of IoT Start-Up Tracker—Smart Home
Research Process and Methodology
Research Process and Methodology (continued)
IoT in Smart Homes—Key Topics Covered in this Study
Growth Segments and Definitions in the Smart Home
Key Competitors (Start-Ups) by Segment
Key Competitors (Start-Ups) by Segment (continued)
Key Active Start-Ups, By Region
Main Trends in Smart Home Market
Consumer Willingness to Spend in Smart Home Products
Smart Home Market Revenue Forecast
Smart Home Market Revenue Forecast by Segment
Smart Home Device Ownership in Developed Countries
Main Enablers of the Smart Home
The Promises of Smart Home Living—A Push to Frictionless Convenience
Growth Areas and Start-Ups
Factors Propelling Smart Home Growth
Factors Propelling Smart Home Growth (continued)
Growth Restraints
Cybersecurity—Ubiquitous and Rising Risks for Consumers and Service Providers
Who Owns the Smart Home?
European Regulators Hint at Future Action
A Prospect for Interoperability
Trends Toward Consolidation
Perhaps the Smart Home Portends a More Distributed, Rather than Consolidated, Future
Critical Success Factors for Growth
Scoring Methodology for Competitive Profiles
Innovation Target for Competitive Profiles
Josh.ai—Company Profile
Josh.ai—Analyst Viewpoint
Flume—Company Profile
Flume—Analyst Viewpoint
SPAN.io—Company Profile
SPAN.io—Analyst Viewpoint
Notion, A Comcast Company—Company Profile
Notion—Analyst Viewpoint
Top 4 Growth Opportunities in Smart Home Market
Growth Opportunity 1—Software Integration Enables Stacking Value Propositions
Growth Opportunity 1—Software Integration Enables Stacking Value Propositions (continued)
Growth Opportunity 2—Affordable Hardware and Hardware-as-a-Service To Drive Adoption
Growth Opportunity 2—Affordable Hardware and Hardware-as-a-Service To Drive Adoption (continued)
Growth Opportunity 3—Effortless User Experience
Growth Opportunity 3—Effortless User Experience (continued)
Growth Opportunity 4—Wider Breadth of Connectivity Options and Interoperability
Growth Opportunity 4—Wider Breadth of Connectivity Options and Interoperability (continued)
List of Exhibits
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