IoT Start-Up Tracker: Smart Home

IoT Start-Up Tracker: Smart Home

In a Fast-expanding Landscape, Firms Find Growth Leveraging Data

RELEASE DATE
17-Sep-2021
REGION
North America
Deliverable Type
Market Research
Research Code: K674-01-00-00-00
SKU: IT04387-NA-MT_25789
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$2,450.00
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Description

The IoT is connecting functions in the home, adding intelligence in a drive towards the ideal Smart Home. Smart Home devices and services are not simply connecting but adding intelligence, leveraging automation and optimization to achieve greater efficiency and personalization, and overall they seek to create a seamless and frictionless experience for users. The Landscape of Smart Home products is seeing significant startup activity in some segments: Safety & Security, Home Utilities, Automation & Interface, and Health & Wellness. This study surveys the ecosystem and considers the factors impacting growth, with a focus on startups. Innovation is cropping up around the edges, as new market entrants create new devices and services in parallel with complementary smart home devices and user interfaces. Hardware will increasingly become a hook for service providers and interested stakeholders to access users and collect data. Consumers may not truly own, or be able to use the device, or access the full feature set, without a subscription. A single device or application may become the automaton hub and primary interface for interacting with all devices in the smart home. Broad interoperability may evolve, from either consolidation or cooperation. Certain dependencies or functions (e.g., energy or water management) may unify around common standards first. Startups are seeing success partnering with larger interested stakeholders (i.e., utilities, insurance carriers) to leverage data generated by devices in the home to drive efficiency, create new offerings, and gain insights.

Author: Nick Baugh

Table of Contents

Why Is It Increasingly Difficult to Grow?

The Strategic Imperative 8™

The Impact of the Top Three Strategic Imperatives on the Smart Home Industry

Growth Opportunities Fuel the Growth Pipeline Engine™

Definition of the Internet of Things (IoT)

Total IoT Device Forecast Globally

Scope of the Study

Scope and Definition of IoT Start-Up Tracker—Smart Home

Research Process and Methodology

Research Process and Methodology (continued)

IoT in Smart Homes—Key Topics Covered in this Study

Growth Segments and Definitions in the Smart Home

Key Competitors (Start-Ups) by Segment

Key Competitors (Start-Ups) by Segment (continued)

Key Active Start-Ups, By Region

Main Trends in Smart Home Market

Consumer Willingness to Spend in Smart Home Products

Smart Home Market Revenue Forecast

Smart Home Market Revenue Forecast by Segment

Smart Home Device Ownership in Developed Countries

Main Enablers of the Smart Home

The Promises of Smart Home Living—A Push to Frictionless Convenience

Growth Areas and Start-Ups

Factors Propelling Smart Home Growth

Factors Propelling Smart Home Growth (continued)

Growth Restraints

Cybersecurity—Ubiquitous and Rising Risks for Consumers and Service Providers

Who Owns the Smart Home?

European Regulators Hint at Future Action

A Prospect for Interoperability

Trends Toward Consolidation

Perhaps the Smart Home Portends a More Distributed, Rather than Consolidated, Future

Critical Success Factors for Growth

Scoring Methodology for Competitive Profiles

Innovation Target for Competitive Profiles

Josh.ai—Company Profile

Josh.ai—Analyst Viewpoint

Flume—Company Profile

Flume—Analyst Viewpoint

SPAN.io—Company Profile

SPAN.io—Analyst Viewpoint

Notion, A Comcast Company—Company Profile

Notion—Analyst Viewpoint

Top 4 Growth Opportunities in Smart Home Market

Growth Opportunity 1—Software Integration Enables Stacking Value Propositions

Growth Opportunity 1—Software Integration Enables Stacking Value Propositions (continued)

Growth Opportunity 2—Affordable Hardware and Hardware-as-a-Service To Drive Adoption

Growth Opportunity 2—Affordable Hardware and Hardware-as-a-Service To Drive Adoption (continued)

Growth Opportunity 3—Effortless User Experience

Growth Opportunity 3—Effortless User Experience (continued)

Growth Opportunity 4—Wider Breadth of Connectivity Options and Interoperability

Growth Opportunity 4—Wider Breadth of Connectivity Options and Interoperability (continued)

List of Exhibits

Legal Disclaimer

The IoT is connecting functions in the home, adding intelligence in a drive towards the ideal Smart Home. Smart Home devices and services are not simply connecting but adding intelligence, leveraging automation and optimization to achieve greater efficiency and personalization, and overall they seek to create a seamless and frictionless experience for users. The Landscape of Smart Home products is seeing significant startup activity in some segments: Safety & Security, Home Utilities, Automation & Interface, and Health & Wellness. This study surveys the ecosystem and considers the factors impacting growth, with a focus on startups. Innovation is cropping up around the edges, as new market entrants create new devices and services in parallel with complementary smart home devices and user interfaces. Hardware will increasingly become a hook for service providers and interested stakeholders to access users and collect data. Consumers may not truly own, or be able to use the device, or access the full feature set, without a subscription. A single device or application may become the automaton hub and primary interface for interacting with all devices in the smart home. Broad interoperability may evolve, from either consolidation or cooperation. Certain dependencies or functions (e.g., energy or water management) may unify around common standards first. Startups are seeing success partnering with larger interested stakeholders (i.e., utilities, insurance carriers) to leverage data generated by devices in the home to drive efficiency, create new offerings, and gain insights. Author: Nick Baugh
More Information
Deliverable Type Market Research
No Index No
Podcast No
Author Nicholas Baugh
Industries Information Technology
WIP Number K674-01-00-00-00
Is Prebook No
GPS Codes 9705-C1,9AD1-C1,9658,9B07-C1