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Following the Economic Recession in 2017-2018, the Operational Leasing Market is Expected to Regain Its Growth Momentum. Market Recovery will be Aided by Demand from SMEs and Expansion into Anatolian Cities Beyond Istanbul, Ankara and Izmir
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Vehicle leasing is seen as a solution to the growing number of challenges faced by companies with regard to their mobility needs. Amongst others, these include challenges associated with vehicle funding, fleet maintenance, and, more importantly, residual risk handling. Businesses in the present market conditions are focused on their core products/services and seek to outsource all other support activities. Mobility is a significant department—starting from fleet purchase to remarketing at a competitive price—and for each of the segments in the value chain, unless an expert team is on the job, issues such as cost spikes, utilization mismatches, irregularities in fleet maintenance, and risks of dips in residual value can crop up. This study sheds light on the market size across passenger vehicle (PV) and light commercial vehicle (LCV) segments and provides sales/parc data for the total market and fleet and company car (true fleet) segments. The company car segment is discussed in detail, with a focus on the actual development and the growth potential of financial lease, operational lease, and outright purchase. The analysis takes into account historical data and current market conditions and insights and opinions from market participants to provide a five-year outlook on growth opportunities (over the 2017–2022 period). In addition to market data (PV and LCV) for new registrations and portfolio, the study provides actual competitor data (portfolio) for the leading leasing service providers in the country. Competitor data is available for both the leasing segments (operational and financial) for the base year, 2017. The evolution of any industry depends on factors such as transformational trends that are linked to the macroeconomic factors of the region and the emerging business models that reflect innovation in mobility solutions, such as rental, car sharing (peer to peer, corporate, traditional), integrated mobility, and alternative powertrain (petrol, diesel, BEV, PHEV, FCEV, Others ). The study covers these evolutionary trends that are expected to shape the market. For leasing providers and other companies that share the leasing ecosystem, interest lies in the growth opportunities that they need to look at and leverage and the strategic imperatives that aid in their pursuit of growth and success. Overall, the study provides a 360 degree understanding of the leasing space (region-specific) and offers a detailed account on the key trends, market overview, and outlook.Author: Hikmet Cakmak
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