Malaysia CRM Customer Satisfaction Analysis

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Regular Price: USD 3,950.00

Special Price USD 2,765.00


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This study maps the customer behaviour and expectations from CRM solution implemented in Malaysian enterprises. Further the study also assesses the most suitable vendor fulfilling customer criteria and challenges, alongwith a top of the mind vendor analysis in Malaysia CRM market.

Table of Contents

Malaysia CRM Customer Satisfaction Analysis, Malaysia CRM Customer Satisfaction AnalysisCRM Survey CRM Survey OverviewDemographics of the SampleKey HighlightsLevel of CRM ImplementationCRM Adoption by Product SegmentsCRM Adoption in VerticalsVendor PresenceTenure of Implementation of CRMNumber of Users of CRMNumber of LocationsUser Licenses across CRM SegmentsOraganisation Level of ImplementationCRM usage by Employee LevelIndustry ChallengesKey Highlights:Critical Business ChallengesVendor Selection CriteriaKey HighlightsVendor Selection CriteriaPurchase Triggers for CRM DeploymentKey Highlights:Purchase Triggers for CRMInfluencers of CRM PurchaseLevel of Customer SatisfactionKey Highlights:Loyalty AssessmentKey HighlightsRepeat Purchase Commitment to the VendorAnalysis of Satisfaction Level versus LoyaltyStatistical Test: Chi-Square TestFrost & Sullivan Award: Malaysia CRM Customer Service Leadership 2005 Award Description

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