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Super Compacts and Compact SUVs Priced Aggressively to Drive the Market
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Driven by aggressive pricing, the Indian passenger vehicle market is expected to grow with launch of entry level sedans (super compacts) and compact SUVs until 2019. Domestic sales of PVs in India decreased from 2,686,768 units in FY 2013 to 2,431,250 units in FY 2014, registering a decline of 9.5% due to the increase in fuel cost, lending rate, and current economic conditions. With the narrowing price difference between gasoline and diesel variant vehicles and newer technologies being introduced in gasoline engines, the share of diesel vehicles is likely to decline in the near future. The overall inflation remains high due to a persistent rise in fuel prices and is expected to continue for the next few months or a year.
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