Mega Trends in LATAM, Forecast to 2025

Resurgence of the Next-generation Continent through Economic Growth Supported by Digital Inclusion and Technology Innovation

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Most of the economies of LATAM are dependent on external forces such as the Chinese and the US economy, global commodity, and oil prices. With the slightest fluctuations in these economies, LATAM economies will be impacted the most. In the past years, LATAM had been sluggish in growth, due to falling commodity prices and oil price volatility.

After years of economic contraction, LATAM has seen gradual return of growth, supported by a gradual stabilization in commodities prices, along with reinforcement the US and the Eurozone economy. In the next decade, LATAM will see huge growth in digital inclusion, urbanization, cities creating economy as big as countries, upsurge of middle income class and growth of the affluent class, declining dependency ratio, advancement of renewable energy capacity, and high adoption of business disruption such as Fintech technology. All these factors will lead to the resurgence of the ‘next-generation’ continent in the next decade.

A strong service sector, steady growth of emerging economies and China's investment aid will help in the revival of the LATAM economy in the next 10 years. LATAM’s emerging economies such as Panama, Costa Rica, and Dominican Republic will have a positive and steady economic growth in the next decade, when compared to big economies such as Brazil and Mexico. The smartphone technology, satellite technology, energy, retail, and healthcare sectors of the continent have significant growth potential and are likely to drive the economy of the continent by 2025. LATAM’s economic resilience shows the commodity boom, which only explains a part of its broader growth story. As consumerism takes poise, LATAM’s demographic dividend in comparison to regions such as MENA, SSA, and Emerging Europe will be a key decisive factor in attracting global investments and market attention.

Key Topics:

Connectivity Trends: Digital future of LATAM, Internet economy, mobile economy, Big Data analytics market, cyber security market, and digital inclusion in sectors such as agriculture and governance
Retail Trends: B2C online retail market, top online retailers of the region, and future transformational shifts in retailing
Urbanization trends: Mega Cities, Mega Regions, Mega Corridors, and urbanization rate
Smart is the New Green: Smart Cities and IoT Smart Developments
Social Trends: Demographic trends, middle class growth, women empowerment, and income distribution
Economy and Trade: Economic fundamentals of LATAM, foreign direct investments, and Chinese trade and investment in LATAM
Future of Banking: Mobile banking, Fintech technology, micro-finance, and crypto-currencies
Future of Energy Resources: Future energy generation and consumption, renewable energy, power sector growth and investments, renewable small-scale distributed generation industry, and net metering
Future of Healthcare: Healthcare spending, medical tourism, and digital healthcare
Future of Mobility: Vehicle sharing business models—car sharing, ride sharing, ‘on-demand’ mobility, integrated mobility, corporate mobility, city infrastructure investment, and connected cars market

The study’s time frame is from 2015 to 2025.

Key Features:

  • Extensive research covering 14 Mega Trends that would have the most significant impact on LATAM
  • Each Mega Trend further divided into sub-trends to identify region-wise opportunities for investments in various sectors
  • A macro-to-micro analysis to understand the unmet needs or inherent business opportunities in relevant industries

Key issues addressed:

  • What are the major Mega Trends the continent will see in the next 10 years?
  • What would be the impact of these Mega Trends on the economy and businesses of LATAM?
  • Which are the economies in the region that would be the next investment hubs?
  • What are the future prospects of this region that would lead to attract more global investments and market attention?

 

Table of Contents

1. Executive Summary
‘Next-generation’ Continent—Story of the Next Decade
Key Findings
Digital Future
Mobile Economy
B2C Online Retail Boom
Mega Cities
Mega Regions
Mega Corridors
Smart Cities
Demographic Trends
Middle Bulge—Shaping the Economy
Ageing Population
Economic Fundamentals
China Taking up as Investment Leader in LATAM
Project Bond Model in Infrastructure Funding
FinTech Reinforcements by Next Decade
Future Dynamics of Energy Resources
The Renewable Energy Era
Sharing Economy
Growth of the Power Sector
Healthcare Spending Boom
Digital Healthcare—Million Dollar Industry
New Business Models Reshaping the Mobility Landscape
Future Outlook of Carsharing Market
2. Research Scope, Objectives, and Methodology
Research Scope
Research Aims and Objectives
Research Background
Research Methodology—From Macro to Micro
Definitions
3. Mega Trend 1—Connectivity and Convergence
Connectivity Trends
Digital Future
Mobile Economy
Mobile Broadband and Smartphone Impetus
Satellite Industry Boom
Big Data—Brazil and Mexico Leading the Way
Case Study—Vivo Automacao Vision of a Connected Home
eGovernance—Innovative Governance in Brazil
Socially Active LATAM
Digital Transformation in Agriculture
Cyber Security Trends
4. Mega Trend 2—Bricks and Clicks
B2C Online Retail Boom
Regional Assessment of Future B2C Online Sales
Online Shopping Preferences
Top Online Retailors
Online Retail Evolution
Top Transformational Shifts Expected to Shape the Future of Retailing
Emerging Retail Formats in the Automotive Sector
Brazil Case Study—Fiat Live Store
5. Mega Trend 3—Urbanisation
Urbanisation Trends
Mega Cities
Cities—Mega Economy
Mega Regions
Mega Corridors
6. Mega Trend 4—Smart is the New Green: Smart Cities
Smart Cities
Mexican Smart Cities
Case Study—The Smart Puebla City
Brazilian Smart City Initiatives
Case Study—IBM’s Intelligent Operations Centre
Smart City Initiative—Smart Bus Stops in Curitiba, Brazil
IoT Smart Developments
Smart City Case Study—Buzios Smart City
7. Mega Trends 5—Social Trends
Social Trends
Demographic Trends
Gen Y Boom in Brazil
Middle Bulge—Shaping the Economy
South America Leading in Middle Class Growth in LATAM
Wealthy Latin Americans
Wealthy Brazilians
Ageing Population
‘She-conomy’ of LATAM
Trends Driving Women Empowerment
8. Mega Trend 6—Future of Economy and Trade
Economic Trends
Economic Fundamentals
Services Sector Leading the Economy
Brazilian Growth Prospects—The Largest Economy of LATAM
Game Changers of LATAM
Foreign Direct Investments
China Taking up as Investment Leader in LATAM
Steady in the Race of Global Growth
9. Mega Trend 7—New Business Models
New Business Models in LATAM
Value for Many—Low-cost Airlines Growth in LATAM
Sharing Economy
Case Study—Afluenta
Granbio—Smart Collaboration in Action
10. Mega Trend 8—Future of Infrastructure
Project Bond Model in Infrastructure Funding
Airport Infrastructure
Brazil to Fight Economic Woes with Infrastructure Plan
Restructuring of Roadways in Brazil
11. Mega Trend 9—Future of Industries
Industry 4.0 Revolution in Mexico
SWOT Analysis for Industry 4.0 in Mexico
12. Mega Trend 10—Future of Banking
Future of Banking
Growth of Mobile Money Services
FinTech Reinforcements by Next Decade
Mexico to be the FinTech Hub of LATAM
Micro-finance—The Next Phase of FinTech
Future of Crypto-currencies
13. Mega Trend 11—Innovating to Zero
Zero-tillage Farming
Costa Rica to Become First ‘Carbon-neutral’ Country by 2025
14. Mega Trend 12—Future of Energy Resources
Future of Energy Resources
Future Dynamics of Energy Resources
Brazil—The Future Energy Hub of LATAM
The Renewable Energy Era
Dominance of Natural Gas
Growth of the Power Sector
Future Grid Investments
Smart Grid Investments—Technology Spotlight
Microgrids Market Trends
Escalation of Renewable Small-scale Distributed Generation Industry
Net Metering in Key Countries—Mexico
Net Metering in Key Countries—Brazil
Opportunities Board by Countries
15. Mega Trend 13—Future of Healthcare
Future of Healthcare
Healthcare Spending Boom
Brazil as the most Dynamic Healthcare Market in LATAM
Medical Tourism Boom
Digital Healthcare—Million Dollar Industry
16. Mega Trend 14—Future of Mobility
Key Mobility Trends and Outlook
Opportunities in Mobility—Beyond the Product, Towards Services
New Business Models Reshaping the Mobility Landscape
Future Outlook of Carsharing Market
Disruptors Offering Consumers with Flexible, ‘On-demand’ Mobility
Vehicle Sharing Business Models—Comparative Market Positioning
Integrated Mobility on the Rise
Corporate Mobility—New Revenue Avenue for the Auto Ecosystem
Transit and City Infrastructure Encouraging New Forms of Mobility
Thriving Connected Cars Market in LATAM
Connected Services Snapshot in LATAM
Re-thinking Automotive with Big Data
Future Opportunities—Functional areas of Connected Car Technology
Opportunities—LATAM on the path to Intelligent Mobility
17. Conclusions
Resurgence of the ‘Next-generation’ Continent—LATAM in Next 10 Years
LATAM—A ‘Mobile-first’ Continent
LATAM—The Global Urban Leader
LATAM—Prevalence of the Highest Middle Income Class
LATAM—‘Demographic Bonus’ with Declining Dependency Ratio
LATAM—Focus on Renewable Energy Generation
LATAM—Highest Adoption Rate of FinTech
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Infographic



List of Figures & Charts

1. Growth Forecast by Wealth Brackets, Global, 2015–2024
2. Women Empowerment, Brazil, 2015–2025
3. Renewable Small-scale Distributed Generation Industry: Installed Capacity by Technology Type, Mexico, 2015
4. Renewable Small-scale Distributed Generation Industry: Installed Capacity by Technology Type, Brazil, 2015
5. Opportunities Attractiveness Assessment by Country, LATAM, 2015–2020
6. Connected Services, Key Countries in LATAM, 2023
7. Connected Services Outlook, LATAM, 2023



1. Connectivity Trends, LATAM, 2025
2. Mobile Economy, LATAM, 2015 and 2025
3. Retail Sector, LATAM, 2015 and 2025
4. Mega Cities, LATAM, 2025
5. Mega Regions, LATAM, 2025–2030
6. Mega Corridors, LATAM, 2025
7. Smart City Initiatives, LATAM Cities, 2016
8. Population by Age Group, LATAM, 2015–2025
9. Income Pyramid, Latin America, 2015 and 2025
10. Share of Average Annual Household Consumption**, LATAM, 2015 and 2025
11. Population Breakdown by Age Group, LATAM, 2015 and 2025
12. Total Income of People above 60 Years of Age*, LATAM, 2001, 2010, and 2020
13. Nominal GDP, LATAM, 2015–2025
14. Nominal GDP of Top 5 Countries, LATAM, 2025
15. Nominal GDP YoY Growth, LATAM, China and India, SSA, and Emerging Nations, 2015–2021
16. Government Lending from China to LATAM, 2012–2015
17. Government Lending from US to LATAM, 2012–2015
18. Top 4 Contributors to Infrastructure Spending, LATAM, 2015–2025
19. Top FinTech Markets, LATAM, 2015
20. Energy Mix by Fuel, LATAM, 2015 and 2025
21. Energy Consumption for Top 8 Countries, LATAM, 2015–2025
22. Renewable Energy Demand, LATAM, 2025
23. Renewable Energy Capacity Growth, LATAM, 2025
24. Power Capacity by Fuel and Total Power Consumption, Latin America, 2015–2025
25. Healthcare Expenditure, LATAM, 2015 and 2025
26. mHealth Market: Revenue Forecast by Region, LATAM, 2015 and 2025
27. Impact of Digital Healthcare, LATAM, 2020–2025
28. New Business Models in Mobility, LATAM, 2025
29. Carsharing Members and Vehicles by Top 5 Countries, LATAM, 2025
30. Carsharing Revenue by Top 5 Countries, LATAM,2025
31. Connectivity Trends, LATAM, 2025
32. Mobile Economy, LATAM, 2015 and 2025
33. Mobile Subscriptions by Device, LATAM, 2014–2025
34. Mobile Subscriptions by Technology, LATAM, 2025
35. Mobile Data Traffic, LATAM, 2014–2020
36. Demand for Mobile Broadband, LATAM, 2014–2025
37. Licensed Mobile Spectrum Demand, LATAM, 2013 and 2020
38. Total Satellite Capacity Usage Growth, LATAM, 2009–2020
39. Revenue from Satellite TV, LATAM, 2015 and 2021
40. Big Data and Analytics Market: Revenue Forecast by Country, LATAM, 2016–2022
41. Big Data Market: Market Share, Brazil, 2016
42. Innovative Governance, Brazil, 2015
43. Online Population, Philippines, Thailand, Uruguay, Russia, 2015
44. Cyber Security Market: Revenue Forecast, LATAM, 2015–2025
45. Contribution of LATAM in Cyber Security Market, Global, 2015
46. Cost of Cybercrime, Global, 2015
47. Retail Sector, LATAM, 2015 and 2025
48. Online Retail in Top Regions, LATAM, 2025
49. Top Online Retailors by Unique Visitors, LATAM, 2016
50. Five Trends that will have a Significant Impact on LATAM’s Online Retail Market, LATAM, 2025
51. Mega Cities, LATAM, 2025
52. Total Population, 15 Major Cities, LATAM, 2025
53. Mega Regions, LATAM, 2025–2030
54. Mega Corridors, LATAM, 2025
55. Smart City Initiatives, LATAM Cities, 2016
56. Smart Cities, Mexico, 2025
57. Smart City Investments, Puebla City, LATAM, 2025
58. Smart Cities, Brazil, 2025
59. Buzios Smart City, LATAM, 2015
60. Population by Age Group, LATAM, 2015–2025
61. Population Breakdown by Age, Brazil, 2015 and 2025
62. Income Pyramid, Latin America, 2015 and 2025
63. Share of Average Annual Household Consumption**, LATAM, 2015 and 2025
64. Population Pyramid, Brazil and Argentina, 2025
65. Middle Class Growth, LATAM, CAGR 2016–2025
66. Wealth Pyramid, Brazil, 2015 and 2020
67. Population Breakdown by Age Group, LATAM, 2015 and 2025
68. Total Income of People above 60 Years of Age*, LATAM, 2001, 2010, and 2020
69. Projected Female Workforce Participation Rate by Region, Global, 2025
70. Nominal GDP, LATAM, 2015–2025
71. Nominal GDP YoY Growth, LATAM, China and India, SSA, and Emerging Nations, 2015–2021
72. Nominal GDP of Top 5 Countries, LATAM, 2025
73. Top 5 Countries’ Sectorial Composition of Nominal GDP, LATAM, 2025
74. Sectorial Composition of Nominal GDP, LATAM, 2015–2020
75. Nominal GDP, Brazil, 2015–2025
76. GDP Growth Rate, LATAM, 2015–2025
77. FDI—Top 5 Host Economies, LATAM, 2015
78. FDI Inflow and Outflow, LATAM, 2010–2015
79. Government Lending from China to LATAM, 2012–2015
80. Government Lending from US to LATAM, 2012–2015
81. Real GDP Growth, Global, 2015–2025
82. LCC Capacity Share by Carrier, LATAM, 2015–2016
83. Top LCC Markets, LATAM, 2015–2016
84. Top 4 Contributors to Infrastructure Spending, LATAM, 2015–2025
85. Major Airport Projects, LATAM, 2016–2030
86. Infrastructure Investment, Brazil, 2015–2030
87. Infrastructure Investment—Roadways, Brazil, 2015–2030
88. Roadmap for Evolution of Industry 4.0, Mexico, 2016–2030
89. SWOT Analysis for INDUSTRY 4.0, Mexico, 2025
90. Banking Population, LATAM, 2015 and 2020
91. Mobile Banking Users, LATAM, 2015 and 2020
92. Mobile Banking Uses, LATAM, 2015 and 2025
93. Top FinTech Markets, LATAM, 2015
94. Growth Forecast for Micro-finance in Top Regions, LATAM, 2015–2025
95. Bitcoin Earnings, LATAM, 2015
96. Energy Mix by Fuel, LATAM, 2015 and 2025
97. Energy Consumption for Top 8 Countries, LATAM, 2015–2025
98. Total Energy Mix by Fuel Type, Brazil, 2025
99. Total Energy Consumption by Sector, Brazil, 2025
100. Renewable Energy Demand, LATAM, 2025
101. Renewable Energy Capacity Growth, LATAM, 2025
102. Natural Gas Marketed Production, LATAM, 2015–2025
103. Natural Gas Gross Production in Top Producing Countries, LATAM, 2025
104. Power Capacity by Fuel and Total Power Consumption, Latin America, 2015–2025
105. Power Grids Industry: Cumulated Investment in T&D Infrastructure, LATAM, 2015–2035
106. Smart Grids Market: Revenue Forecast by Technology, Latin America, 2015 and 2020
107. Smart Grid Market: Percent Revenue Forecast by Technology, Latin America, 2015 and 2020
108. Microgrids Market: Revenue Forecast, Latin America, 2015, 2016, and 2020
109. Potential Markets for Distributed Generation Systems, LATAM, 2015–2025
110. Renewable Small-scale Distributed Generation Industry: Grid-tied Renewable DG Evolution, Mexico, 2012–2020
111. Renewable Small-scale Distributed Generation Industry: Grid-tied Renewable DG Evolution, Brazil, 2012–2020
112. Healthcare Expenditure, LATAM, 2015 and 2025
113. Healthcare Financial System, Brazil, 2025
114. Total Pharma Market: Revenue Forecast, Brazil, 2015 and 2025
115. Medical Tourism Hotspots, LATAM, 2015–2025
116. mHealth Market: Revenue Forecast by Region, LATAM, 2015 and 2025
117. Impact of Digital Healthcare, LATAM, 2020–2025
118. Opportunities in Mobility, LATAM, 2025
119. New Business Models in Mobility, LATAM, 2025
120. Carsharing Members and Vehicles by Top 5 Countries, LATAM, 2025
121. Carsharing Revenue by Top 5 Countries, LATAM, 2025
122. Mobility Market: On-demand Mobility, LATAM, 2015–2016
123. Vehicle Sharing Business Models, LATAM, 2015
124. Mobility Market: Mobility Integrators, LATAM, 2015–2016
125. Vehicle Fleet Leasing Market: Vehicle Lease Penetration of Vehicles in Operation, Brazil, 2015?2020
126. Bicycle Lanes, Select LATAM Cities, 2015–2016
127. BRT Corridors and Bus Lanes, Select LATAM Cities, 2015–2020
128. Connected Cars Market: Connected Car Volumes Sales, LATAM, 2023
129. Connected Cars Market: Technology Type, LATAM, 2023
130. Connected Cars Market: Connected Services Subscribers, Brazil and Mexico, 2023
131. Big Data in the Automotive Industry, LATAM, 2016–2020



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