Table of Contents
North American Automotive Lighting Aftermarket, Executive SummaryIntroduction to the North American Automotive Lighting AftermarketIntroduction to the North American Automotive Lighting AftermarketSummary of Major FindingsMarket Growth; Opportunities and Total ForecastAnalysis by Major SegmentCompetitive AnalysisConclusionsNorth American Automotive Lighting Aftermarket, Market Engineering Research MethodologyResearch ScopeObjectives and PurposeReport Structure and Market SegmentationMarket Engineering Forecasting MethodologyOverviewStrategic Significance of the Market Engineering ForecastJudging Credibility and Accuracy of Market Engineering ForecastsForecast AssumptionsGlossary of TermsList of DefinitionsList of AcronymsNorth American Automotive Lighting Aftermarket, Industry ChallengesIdentification of Challenges Facing the North American Automotive Lighting AftermarketIdentification of Challenges Facing the North American Automotive Lighting AftermarketOver Capacity - Increasing Competition Challenges ProfitabilityCommoditization Calls for Product Differentiation to Lift Profit MarginsDistributor Consolidation Reduces Product Demand - Puts Price PressuresIncreasing Imports Threaten Market ShareAuto Parts Stores’ Power to Determine Brand Equity Hurts Profit MarginsIncreased Competition Calls for Building Greater Customer LoyaltyLonger-lasting OEM-installed Lighting Diminishes Replacement DemandShrinking Profit Margins; Rising Competition Forces Suppliers to Look for Niche MarketsProduct Maturity Limits Market GrowthGlobalization Threatens Domestic ManufacturersMarket Engineering Measurement Analysis of the Total North American Automotive Lighting AftermarketIntroductionIntroductionMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket AgeRevenuesPotential RevenuesBase Year Market Growth RateForecast Period Market Growth RateUnitsAverage PricePrice RangePrice SensitivityCompetitorsDegree of CompetitivenessDegree of Technical ChangeCustomer LoyaltyMarket ConcentrationMarket ShareMarket Engineering Research for the North American Automotive Headlamp Aftermarket 1995-2005Total Market Segment AnalysisMarket Overview and DefinitionsMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureStrategic Analysis and Forecasts of the Automotive Sealed-Beam Headlamp AftermarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureStrategic Analysis and Forecasts of the Automotive Capsule Headlamp AftermarketMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureMarket Engineering Research for the North American Automotive Miniature Light Aftermarket 1995-2005Total Market Segment AnalysisMarket Overview and DefinitionsMarket Engineering Research Measurement SystemMarket Engineering Research Measurement SystemMarket Engineering Unit and Revenue Forecasts (1995-2005)Pricing Strategy and Trend AnalysisCompetitive StructureNorth American Automotive Lighting Aftermarket, Market Engineering StrategyWhat Is Market Engineering Strategy?What Is Market Engineering Strategy?Measurement-Driven Strategy GenerationMarket Engineering Strategic RecommendationsMarket Engineering Strategic RecommendationsCorporate ManagementMarketing DepartmentResearch and DevelopmentMarket Engineering Awards for the North American Automotive Lighting AftermarketFrost & Sullivan's 1999 Market Engineering AwardsFrost & Sullivan's 1999 Market Engineering AwardsMarket Engineering AwardsThe 1999 Market Engineering Distribution Strategy AwardThe 1999 Market Engineering Product Diversification Strategy AwardThe 1999 Market Engineering Best Website Award
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