North American Consumer Communication Services (CCS) Tracker, Q3 2025

This tracker provides quarterly updates for key segments in the North American CCS market, including broadband, video, voice, and wireless services. In the residential broadband market, cable maintained the highest market share percentage, with approximately 68.5%, followed by fiber to the home (FTTH), digital subscriber lines, and satellite services. In the residential video market, traditional video service providers continued to lose subscribers to over-the-top (OTT) providers. The growing popularity of streaming platforms is steadily drawing viewers away from traditional cable television, further driving the shift toward cord-cutting. In the voice market, VoIP services accounted for a 65% market share, with the top three providers (Charter, Comcast, and CenturyLink) collectively holding more than 43.6% of the total market share. In the residential mobile wireless market, postpaid services dominate, with 83.3% of the share. In market news, T-Mobile finalized its acquisition of US cellular's wireless operations, and AT&T accelerated its 5G capacity expansion by deploying mid-band spectrum nationwide.

Author: Harsh Singh