North American Power Generation Markets: Industry Challenges


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Table of Contents

North American Power Generation Markets: Industry ChallengesExecutive SummaryExecutive SummaryGas Turbine MarketIncrease the Use of Turbines in Co-Generation/CHP ApplicationsLack of Regulatory Standards and Favorable Policies for Turbine Plant Siting Strong Competition from Alternative Technologies Reduces Turbine AcceptanceGenerator Set MarketVendors Must Adjust to Dampening Technology Sector-Based SalesNew, Improved Technologies Threaten Market Dominance of GensetsLarge Genset Market Must Capitalize on Opportunities Presented by Overburdened GridTaking Advantage of the Power Crisis to Boost Small Genset SalesMicroturbine MarketProduction Shortfalls Must be OvercomeEstablishing Distribution Channels is Essential to Fortify Position Amid a Changing Competitive LandscapePenetrating Mainstream Markets With High Cost SystemsStationary Fuel Cell MarketBuy-in From Utility Incumbents Essential to Market SuccessPotential End Users Require Performance and Reliability Data to Evaluate Power OptionsLack of Customer Knowledge Hinders Ease of Market EntranceWind Power MarketCurrent Transmission System Limits Access by Wind PowerGovernment Subsidies Remain Essential to Industry SuccessStrength of European Market Leaves Manufacturers Unable to Meet Domestic DemandPhotovoltaic MarketLack of a Retail Infrastructure and Customer Education Limits the Ability of PV to Reach Mass MarketLimited Manufacturing Capabilities Hinders Ability to Meet Increased DemandAlternative Technologies Encroach on Market ShareAppendixList of DefinitionsList of Acronyms

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