North American Power Generation Markets: Industry Challenges

Executive Summary

Increase the Use of Turbines in Co-Generation/CHP Applications

Lack of Regulatory Standards and Favorable Policies for Turbine Plant Siting

Strong Competition from Alternative Technologies Reduces Turbine Acceptance

Vendors Must Adjust to Dampening Technology Sector-Based Sales

New, Improved Technologies Threaten Market Dominance of Gensets

Large Genset Market Must Capitalize on Opportunities Presented by Overburdened Grid

Taking Advantage of the Power Crisis to Boost Small Genset Sales

Production Shortfalls Must be Overcome

Establishing Distribution Channels is Essential to Fortify Position Amid a Changing Competitive Landscape

Penetrating Mainstream Markets With High Cost Systems

Buy-in From Utility Incumbents Essential to Market Success

Potential End Users Require Performance and Reliability Data to Evaluate Power Options

Lack of Customer Knowledge Hinders Ease of Market Entrance

Current Transmission System Limits Access by Wind Power

Government Subsidies Remain Essential to Industry Success

Strength of European Market Leaves Manufacturers Unable to Meet Domestic Demand

Lack of a Retail Infrastructure and Customer Education Limits the Ability of PV to Reach Mass Market

Limited Manufacturing Capabilities Hinders Ability to Meet Increased Demand

Alternative Technologies Encroach on Market Share

List of Definitions

List of Acronyms