Oil and Gas Industry Innovation Tracker: Automation, 2025
Dynamic Companies Driving Innovation in Artificial Intelligence, Machine Learning, Analytics, Internet of Things, and Digitalization
12-Sep-2025
Global
Market Research
KB98-01-00-00-00
EG_2025_33866
The oil and gas (O&G) sector is experiencing a significant technological and digital transformation. Companies are shifting their focus from traditional operational technologies (OTs) used for automating O&G processes to newer, more advanced technologies, including AI, IoT, and robotics.
O&G companies have significantly increased their adoption of automation technologies for upstream activities, particularly for offshore automation. The most sought-after automation technologies include sensors, transmitters, controllers, SCADA systems, PLCs, and DCSs. However, strong digitalization trends have driven the demand for predictive maintenance, ML, and IoT-driven monitoring technologies. Moreover, pressing concerns have emerged in the O&G sector, including the need to increase workplace safety and boost production efficiency and sustainability. Automation technologies offer a direct solution to these challenges. As pressing regulations and digitalization trends advance, the sector will continue to evolve and become more autonomous.
This study analyzes 10 dynamic firms driving meaningful progress in the digitalization and automation landscape in the O&G sector.
Revenue Forecast
Revenue estimate for the base year 2024 is $20.86 billion with a CAGR of 7.4% for the study period 2024-2030.

| Scope | |
|---|---|
| Geographic Coverage | Global |
| Study Period | 2024–2030 |
| Base Year | 2024 |
| Forecast Period | 2025–2030 |
| Monetary Unit | US dollar |
The Impact of the Top 3 Strategic Imperatives on the O&G Automation Industry
Transformative Megatrends
- Why:
- The transport industry accounts for 30% of the global energy demand, of which 90% comprises oil products.
- Carbon dioxide (CO2) emissions from the transport sector amount to about 8 gigatons a year, about one-seventh of global emissions.
- Mandates on using low-carbon fuels, such as biofuels, biogas, and e-fuels, are changing globally, with the support of government policies and legislation to achieve net-zero targets.
- Frost Perspective:
- As governments develop blending mandates for alternative fuels, the demand for fuels such as biodiesel, renewable diesel, bio-liquefied natural gas (LNG), and e-fuels will double by 2030.
- Technological advancements in processes and new feedstocks will increase the adoption rate during the next 3–5 years.
- Renewable diesel, or hydrotreated vegetable oil (HVO), has the same chemical and physical properties as conventional diesel but a low carbon content.
Disruptive Technologies
- Why:
- Sustainability trends, such as reducing carbon emissions and deploying electrifying processes, are gaining importance globally.
- New disruptive technologies, such as AI, IoT, and robotics, are revolutionizing O&G operations.
- These technologies will complement human labor and enable O&G companies to increase safety, efficiency, and productivity in their fuel transformation activities.
- Frost Perspective:
- Technological advances and economies of scale make renewable energy production and electrolyzer capital and operational costs more competitive.
- Research and development (R&D) activities enhance renewable fuels cost and energy efficiency, thereby increasing their competitiveness and adoption.
Industry Convergence
- Why:
- Alternative fuels find applications in all industries where greenhouse gases (GHGs) are evident and difficult to abate. Achieving climate goals is impossible without cross-industry support.
- The increased adoption of alternative fuels is achievable by sharing the lessons various industries have learned throughout their pilot phases.
- This will provide technology developers and service providers opportunities to explore new avenues and industries, offering a broader operational space.
- Frost Perspective:
- Cross-industry convergence is inevitable in the alternative fuels market, with many O&G companies already collaborating with airline companies to develop a sustainable aviation fuel (SAF) market.
- Airline companies are collaborating with technology developers to design and develop engines for low-carbon fuels.
- The automotive sector is polar testing synthetic fuels from Shell and ExxonMobil using green hydrogen and captured CO2.
Competitive Environment
| Number of Competitors | 150 |
| Competitive Factors | Cost, performance, schedule, support, technology, reliability, contractor relationships, customer relationships |
| Key End-user Industry Verticals | Upstream O&G |
| Leading Competitors | Siemens, Baker Hughes, Honeywell, Emerson, SLB |
| Revenue Share of Top 5 Competitors, 2024 | 58.0% |
| Other Notable Competitors | Rockwell Automation, ABB, Halliburton, Weatherford, C3 AI |
| Notable Mergers and Acquisitions | SLB partnered with Nauticus Robotics, Halliburton acquired Resoptima |
Key Competitors
| Global | North America | Europe | APAC | LATAM | MEA |
|---|---|---|---|---|---|
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Scope of Analysis
Technology Segmentation
Application Segmentation
Regional Segmentation
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the O&G Automation Industry
Key Disruptive Trends in O&G Automation
Trend 1: The Rise of Fully Autonomous Oilfields
Trend 2: AI-Powered Decision Intelligence
Trend 3: The Hyperconnected Oilfield
Trend 4: Sustainability-Driven Automation
Trend 5: The Digital Twin Simulated Reality
O&G Automation Growth Environment
Competitive Environment
Key Competitors
Key Customers
Key Competitors by Technology
Key Competitors by Application
Competitive Landscape
Innovators by Application
Competitive Ecosystem—Benchmarking Leading Innovators
Growth Environment Summary
Growth Environment for O&G Automation
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast by Technology
Revenue Forecast by Application
Innovation Target
Cognite—Company Profile
Cognite—Analyst Viewpoint
Aegex Technologies—Company Profile
Aegex Technologies—Analyst Viewpoint
Beyond Limits—Company Profile
Beyond Limits—Analyst Viewpoint
C3 AI—Company Profile
C3 AI—Analyst Viewpoint
Palantir—Company Profile
Palantir—Analyst Viewpoint
Envana—Company Profile
Envana—Analyst Viewpoint
Akselos—Company Profile
Akselos—Analyst Viewpoint
Sekal AS—Company Profile
Sekal AS—Analyst Viewpoint
Emitwise—Company Profile
Emitwise—Analyst Viewpoint
Reelwell—Company Profile
Reelwell—Analyst Viewpoint
The Last Word
Scoring Methodology
Growth Opportunity 1: Fully Autonomous Oilfields
Growth Opportunity 2: Advanced AI Systems for Full Oilfield Automation
Growth Opportunity 3: Intelligent Drilling for Full Oilfield Automation
Growth Opportunity 4: IoT-Driven Hyperconnectivity for Full Oilfield Automation
Growth Opportunity 5: Cognitive Oilfields
Growth Opportunity 6: Cognitive AI for the Future Self-Learning Oilfield
Growth Opportunity 7: Next-Generation Digital Twins for Tomorrow's Cognitive Oilfields
Growth Opportunity 8: Quantum Computing for Cognitive Oilfield Development
Growth Opportunity 9: Self-Learning Robotics for the Cognitive Oilfield
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
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O&G companies have significantly increased their adoption of automation technologies for upstream activities, particularly for offshore automation. The most sought-after automation technologies include sensors, transmitters, controllers, SCADA systems, PLCs, and DCSs. However, strong digitalization trends have driven the demand for predictive maintenance, ML, and IoT-driven monitoring technologies. Moreover, pressing concerns have emerged in the O&G sector, including the need to increase workplace safety and boost production efficiency and sustainability. Automation technologies offer a direct solution to these challenges. As pressing regulations and digitalization trends advance, the sector will continue to evolve and become more autonomous.
This study analyzes 10 dynamic firms driving meaningful progress in the digitalization and automation landscape in the O&G sector.
| Deliverable Type | Market Research |
|---|---|
| Industries | Energy |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | oil & gas automation market report |
| Keyword 2 | O&G innovation tracker 2025 |
| Keyword 3 | industrial automation oil sector |
| Podcast | No |
| Predecessor | K98D-01-00-00-00 |
| WIP Number | KB98-01-00-00-00 |