This study provides a strategic view of the opportunities in the European alkoxylates market. It provides a overview of the chemicals used along with definitions of their usage. The investigation of the market has highlighted how drivers and restraints impact the European market while offering a strategic analysis of the market. Disusion in the value chain has been provided and list of identified active participants has also been included. Focus of the review has been on the competitive analysis of the industry, product analysis and SWOT analysis of the complete industry.