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OTT Service Providers Have Yet to Figure Out How to Achieve Service and Monetization Parity Across Traditional and Online Broadcasts
No OTT Services Achieving Service and Monetization Parity on Traditional and Online Broadcasts
03-Feb-2020
North America
Market Research
9849-00-98-00-00
IT04041-GL-MR_24087
Content services are most beloved when they offer delightful, consistent, cross-device OTT experiences, which are at par with conventional live, linear managed experiences. While Tier-1 services such as Comcast and others are coming closer to this idea in the US, the overall problem is far from solved. Even a decade after Netflix and Hulu first began to stream content, no one has fully figured out how to achieve service and monetization parity across traditional and online broadcasts.
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