Description

Ready-to-eat meal products comprised packaged meals that need minimal or no cooking for consumption. These perishable products are gaining market share in the APAC region owing to changes in lifestyle, improved purchasing power, and an expanding number of women in the workforce. Health conscious consumers prefer fortified products without additives. Overcoming the challenges in distribution in the hot weather conditions of the APAC region and catering to the food habits of an ethnically and culturally diverse region will be the main area of focus for market participants.