Rise of the Prosumer

Key Findings

Key CEO 360 Degree Perspectives

Three Big Predictions

Relevant Research

Utility Models have Gradually Evolved from a Centralised to a Decentralised Model, Encouraging End User Participation

The Amount of Energy Produced by a Prosumer is Driven by its Need for Self-sufficiency and its Ability of Grid Integration

Most of the Existing Prosumers Fall into the ‘Predominant Self-consumption’ Phase of the Evolution Curve

Prosumers—Drivers and Restraints

Likeliest Scenario for Development of Prosumers See Technology and Regulation Playing Key Roles

The United States, Australia, Germany, and France Offer Attractive Opportunities for Driving the Growth of Prosumers

The European Countries Remain Committed to Energy Efficiency and Climate Change, Driving Growth

Key Enablers Driving Growth of Prosumers

Key Enablers Driving Growth of Prosumers (continued)

Renewables, CHP, and Distributed Generation Technology have Largely Contributed to the Rise of Prosumers

Increased Solar Investment Drives Global Growth in Renewable and Decentralised Energy

Renewable Energy has Been a Key Driver for the Rise of Prosumers

With Increased Technological Efficiency, the Cost of Generating Solar Energy has Decreased Significantly

Decline in Renewable Costs Makes Prosumer Offering More Attractive

LCOE Should be Lower than or at Least Comparable to Conventional Energy to be Attractive for Prosumers

Price Reduction of PV Modules and Net Metering Policies Adopted Globally are Likely to Reduce LCOE

Small Scale PV is Not Yet at Grid Parity but is Catching Up Quickly, Supported by Tax Credits and Incentives

Prosumers—Value Proposition

High Retail Electricity Price is Very Attractive for Prosumer Growth

Supportive Regulations and Policies are Key Enablers for Prosumer Growth Globally

Regulators in the US are Unlikely to Let Mass Access to the Grid Without Utility Compensation

Smart Meters are Crucial for Effective Integration of Renewable Electricity by the Prosumers

Accurately Tracking Production and Consumption is Key to the Growth of Prosumers

Energy Storage Costs will be a Game Changer in this Developing Market

Distributed Energy Storage Such as Home Energy Storage and Electric Vehicles as Storage Unit will Drive Growth

Energy Storage is Predicted to Become an Increasingly Important Enabler for the Rise of Prosumers

US and North East Asia Lead Investments in Energy Storage, While China is a High Growth Market

Hybrid Models are a Combination of Virtual Power Plants, Distribution System Operators, and Technology Retailers

Hybrid Prosumer Utility Models are Currently Thought to be the Best and Fastest at Achieving Commercialisation

Case Study—Power Purchase Agreements (PPAs) are an Attractive Investment Model for Hybrid Prosumers

Case Study—Leasing Rooftops will Enable Utilities to Participate in the Prosumer Utility Model

Regulatory Actions and Storage Solutions are Crucial Factors Driving Growth of Prosumers

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