Advanced wound care in South Africa is typified by four key segments; moist wound care, antimicrobial wound care, negative pressure wound therapy, and advanced therapies. Lucrative growth was experienced in the market in 2008 particularly from the public sector where the adoption of advanced wound care products have increased substantially. This research service analyses the industry challenges, market drivers, and -restraints as well as key trends, and competitor analysis of the market in 2008 and further discusses the future impact of these factors.