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Competitive Intensity Accelerates GrabFood’s, Foodpanda’s, and GoFood’s Bid at Market Concentration
02-Feb-2022
Asia Pacific
Market Research
PCAF-01-00-00-00
AU02288-AP-MT_26238
This study assesses on-demand food delivery in Southeast Asia, with a focus on the platform-to-consumer segment. The key countries discussed are Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
On-demand food delivery is a door-to-door and online-to-offline service. Service operators integrate the value chains of catering merchants and consumers and seamlessly aggregate them on an online platform. Generally, service operators have their fleets (or delivery partners) for picking up takeaway orders from merchants and delivering them to consumers. Or, the platform provides takeaway order and payment systems, while catering merchants offer their delivery services. Consumers can also make payments through digital solutions and cash on delivery.
Penetration of internet and mobile applications is rising. In Southeast Asia, on-demand food delivery services are emerging, especially in urban areas, such as Bangkok, Jakarta, Kuala Lumpur, and Singapore.
Due to the COVID-19 pandemic, social distancing and dining restrictions accelerated on-demand food delivery services. The governments of Southeast Asian countries, including Malaysia, Singapore, and Thailand, discourage dine-in meals, especially when the number of new cases increases.
Advantages offered by on-demand food delivery operators have increased user loyalty. Regardless of the weather and road conditions, on-demand food delivery is usually available and offers promotions and discounts. In addition, it is an all-in-one service that provides digital payment solutions and seamless last-mile delivery.
Abundant food and merchant choices have increased on-demand food delivery adoption. The platforms aggregate more merchants to provide higher geographic density coverage and diversified foods.
The on-demand food delivery market in Southeast Asia is highly concentrated. Main contributors include GrabFood (Grab), Foodpanda (Delivery Hero), and GoFood (Gojek). In 2021, GrabFood and Foodpanda faced aggressive market competition, especially in Malaysia, the Philippines, and Singapore. GoFood is a major participant in the Indonesian market. Other notable participants include Deliveroo in Singapore and Line Man in Thailand; ShopeeFood is an emerging vendor.
In the study, Frost & Sullivan highlights the gross merchandise value (GMV) of on-demand food delivery and provides a forecast to 2030, based on the forecast discussion for Southeast Asia. In addition, Frost & Sullivan defines current market trends, market share, SWOT analysis, value chain analysis, key service operator profiles, and future market trends.
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on Southeast Asian On-demand Food Delivery
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Market Segmentation
Definition
Key Growth Metrics
Key Socio-Economic Indicators of Southeast Asia
Growth Drivers in Southeast Asian On-demand Food Delivery
Growth Restraints in Southeast Asian On-demand Food Delivery
Key Findings of Total Market—Southeast Asian On-demand Food Delivery
Key Findings of Major Countries—Southeast Asian On-demand Food Delivery
Current and Future Trends of On-demand Food Delivery in Southeast Asia
Southeast Asian Food and Beverage Proportion per Capita in GDP, 2021
Southeast Asian Restaurant & Catering Service Market Snapshot, 2021
Southeast Asian On-demand Food Delivery GMV and Monthly Frequent Users, 2021
Southeast Asian On-demand Food Delivery GMV Breakdown by Location, 2021
Southeast Asian On-demand Food Delivery User Penetration Rate, 2021
Competitive Environment—Southeast Asian On-demand Food Delivery
Southeast Asian On-demand Food Delivery Breakdown by Key Service Applications, 2021
Southeast Asian On-demand Food Delivery Revenue, 2021
Southeast Asian On-demand Food Delivery—A Snapshot of Indonesia, 2021
Southeast Asian On-demand Food Delivery—A Snapshot of Malaysia, 2021
Southeast Asian On-demand Food Delivery—A Snapshot of Philippines, 2021
Southeast Asian On-demand Food Delivery—A Snapshot of Singapore, 2021
Southeast Asian On-demand Food Delivery—A Snapshot of Thailand, 2021
Southeast Asian On-demand Food Delivery—A Snapshot of Vietnam, 2021
SWOT Analysis of Southeast Asian On-demand Food Delivery Market
Value Chain Analysis of Southeast Asian On-demand Food Delivery
Business Model of Southeast Asian On-demand Food Delivery
Southeast Asian On-demand Food Delivery GMV Forecast, 2020–2030
Southeast Asian On-demand Food Delivery Forecast Discussion
Southeast Asian On-demand Food Delivery Forecast Discussion (continued)
On-demand Food Delivery Service Company Profile—Grab
On-demand Food Delivery Service Company Profile—Foodpanda
On-demand Food Delivery Service Company Profile—Gojek
Growth Opportunity 1—Super Applications for Further Industry Convergence
Growth Opportunity 1—Super Applications for Further Industry Convergence (continued)
Growth Opportunity 2—The Ever-Improving Quality of Life for Consumers’ On-Demand Food Delivery Service Demand
Growth Opportunity 2—The Ever-Improving Quality of Life for Consumers’ On-Demand Food Delivery Service Demand (continued)
Growth Opportunity 3—Continuous Penetration of On-demand Food Delivery for High Growth Potential in Southeast Asia
Growth Opportunity 3—Continuous Penetration of On-demand Food Delivery for High Growth Potential in Southeast Asia (continued)
Table of Acronyms Used
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
List of Figures
- On demand Food Delivery: Market Segmentation, Southeast Asia, 2021
- On demand Food Delivery: Definition, Southeast Asia, 2021
- On demand Food Delivery: Key Growth Metrics, Southeast Asia, 2021
- On demand Food Delivery: Key Socio Economic Indicators, Southeast Asia, 2021
- On demand Food Delivery: Growth Drivers, Southeast Asia, 2022 2030
- On demand Food Delivery: Growth Restraints, Southeast Asia, 2022 2030
- On demand Food Delivery: Key Findings of Total Market, Southeast Asia, 2021
- On demand Food Delivery: Key Findings of Major Countries, Southeast Asia, 2021
- On demand Food Delivery: Current and Future Trends, Southeast Asia, 2021 2030
- On demand Food Delivery: The Proportion of Food and Beverage per Capita in GDP, Southeast Asia, 2021
- On demand Food Delivery: Proportion of On demand Food Delivery in the Restaurant & Catering Market,Southeast Asia, 2020 and 2021
- On demand Food Delivery: Market GMV, Southeast Asia, 2020 and 2021
- On demand Food Delivery: User Number of On demand Food Delivery Services, Southeast Asia, 2021
- On demand Food Delivery: Market GMV Breakdown by Location, Southeast Asia, 2021
- On demand Food Delivery: User Penetration Rate, Southeast Asia, 2021
- On demand Food Delivery: Competitive Environment, Southeast Asia, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications, Southeast Asia, 2021
- On demand Food Delivery: Market Revenue, Southeast Asia, 2021
- On demand Food Delivery: Market Revenue Breakdown by Countries, Southeast Asia, 2021
- On demand Food Delivery: Market GMV, Indonesia, 2020 and 2021
- On demand Food Delivery: Country GMV Market Share Ratio, Indonesia, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Indonesia, 2021
- On demand Food Delivery: Market GMV, Malaysia, 2020 and 2021
- On demand Food Delivery: Country GMV Market Share Ratio, Malaysia, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Malaysia, 2021
- On demand Food Delivery: Market GMV, Philippines, 2020 and 2021
- On demand Food Delivery: Country GMV Market Share Ratio, Philippines, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Philippines, 2021
- On demand Food Delivery: Market GMV, Singapore, 2020 and 2021
- On demand Food Delivery: Country GMV Market Share Ratio, Singapore, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Singapore, 2021
- On demand Food Delivery: Market GMV, Thailand, 2020 and 2021
- On demand Food Delivery: Country GMV Market Share Ratio, Thailand, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Thailand, 2021
- On demand Food Delivery: Market GMV, Vietnam, 2020 and 2021
- On demand Food Delivery: Country GMV Market Share Ratio, Vietnam, 2021
- On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Vietnam, 2021
- On demand Food Delivery: SWOT Analysis, Southeast Asia, 2021
- On demand Food Delivery: Value Chain Analysis, Southeast Asia, 2021
- On demand Food Delivery: Business Model, Southeast Asia, 2021
- On demand Food Delivery: Payment* Proportion and Related Parties, Southeast Asia, 2021
- On demand Food Delivery: Market GMV Forecast, Southeast Asia, 2020 2030
- On demand Food Delivery: Company Profile Grab, Southeast Asia, 2021
- On demand Food Delivery: Company Profile Foodpanda, Southeast Asia, 2021
- On demand Food Delivery: Company Profile Gojek, Southeast Asia, 2021
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| Deliverable Type | Market Research |
|---|---|
| Author | Ming Lih Chan |
| GPS Codes | 9673-A6,9800-A6,9A57-A6,9AF6-A6 |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | food delivery market |
| Keyword 2 | SEA's food delivery market |
| Keyword 3 | Southeast Asian On-demand Food Delivery Market |
| List of Charts and Figures | On demand Food Delivery: Market Segmentation, Southeast Asia, 2021~ On demand Food Delivery: Definition, Southeast Asia, 2021~ On demand Food Delivery: Key Growth Metrics, Southeast Asia, 2021~ On demand Food Delivery: Key Socio Economic Indicators, Southeast Asia, 2021~ On demand Food Delivery: Growth Drivers, Southeast Asia, 2022 2030~ On demand Food Delivery: Growth Restraints, Southeast Asia, 2022 2030~ On demand Food Delivery: Key Findings of Total Market, Southeast Asia, 2021~ On demand Food Delivery: Key Findings of Major Countries, Southeast Asia, 2021~ On demand Food Delivery: Current and Future Trends, Southeast Asia, 2021 2030~ On demand Food Delivery: The Proportion of Food and Beverage per Capita in GDP, Southeast Asia, 2021~ On demand Food Delivery: Proportion of On demand Food Delivery in the Restaurant & Catering Market,Southeast Asia, 2020 and 2021~ On demand Food Delivery: Market GMV, Southeast Asia, 2020 and 2021~ On demand Food Delivery: User Number of On demand Food Delivery Services, Southeast Asia, 2021~ On demand Food Delivery: Market GMV Breakdown by Location, Southeast Asia, 2021~ On demand Food Delivery: User Penetration Rate, Southeast Asia, 2021~ On demand Food Delivery: Competitive Environment, Southeast Asia, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications, Southeast Asia, 2021~ On demand Food Delivery: Market Revenue, Southeast Asia, 2021~ On demand Food Delivery: Market Revenue Breakdown by Countries, Southeast Asia, 2021~ On demand Food Delivery: Market GMV, Indonesia, 2020 and 2021~ On demand Food Delivery: Country GMV Market Share Ratio, Indonesia, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Indonesia, 2021~ On demand Food Delivery: Market GMV, Malaysia, 2020 and 2021~ On demand Food Delivery: Country GMV Market Share Ratio, Malaysia, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Malaysia, 2021~ On demand Food Delivery: Market GMV, Philippines, 2020 and 2021~ On demand Food Delivery: Country GMV Market Share Ratio, Philippines, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Philippines, 2021~ On demand Food Delivery: Market GMV, Singapore, 2020 and 2021~ On demand Food Delivery: Country GMV Market Share Ratio, Singapore, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Singapore, 2021~ On demand Food Delivery: Market GMV, Thailand, 2020 and 2021~ On demand Food Delivery: Country GMV Market Share Ratio, Thailand, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Thailand, 2021~ On demand Food Delivery: Market GMV, Vietnam, 2020 and 2021~ On demand Food Delivery: Country GMV Market Share Ratio, Vietnam, 2021~ On demand Food Delivery: GMV Breakdown by Key Service Applications (Operators), Vietnam, 2021~ On demand Food Delivery: SWOT Analysis, Southeast Asia, 2021~ On demand Food Delivery: Value Chain Analysis, Southeast Asia, 2021~ On demand Food Delivery: Business Model, Southeast Asia, 2021~ On demand Food Delivery: Payment* Proportion and Related Parties, Southeast Asia, 2021~ On demand Food Delivery: Market GMV Forecast, Southeast Asia, 2020 2030~ On demand Food Delivery: Company Profile Grab, Southeast Asia, 2021~ On demand Food Delivery: Company Profile Foodpanda, Southeast Asia, 2021~ On demand Food Delivery: Company Profile Gojek, Southeast Asia, 2021~ |
| Podcast | No |
| WIP Number | PCAF-01-00-00-00 |
Southeast Asian On-demand Food Delivery Growth Opportunities
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