Description

This study presents analysis and benchmarking of global original equipment manufacturer micro-mobility solutions. It introduces market definitions and segmentation, and offers an overview of existing and proposed micro-mobility model introductions by key global OEMs including passenger car OEMs. It discusses automotive Mega Trends and their impact. A global outlook includes strategic analysis of target customers, business models, and launch strategy. Five key passenger car OEMs are profiled. A preview of the mobility tracker exercise carried out in 2011 is presented.