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Strategic Analysis of Amazon’s Growing Footprint in Mobility
Future Growth Potential Enhanced by Strategic Capabilities in Electric Vehicles, Autonomous Mobility, Connected Solutions, and Automotive Retail Innovation
17-Mar-2022
Global
Market Research
PC91-01-00-00-00
AU02303-GL-MT_26379
$4,950.00
Special Price $3,712.50 save 25 %
Amazon, the eCommerce behemoth, has been making steady strides in the automotive industry and larger mobility landscape over the past decade. The company is slowly building relevant capabilities using a focused approach, giving it a foothold across automotive CASE and retail avenues.
When it comes to connected vehicles, Amazon’s primary offering is Amazon Web Services, which offers a whole host of services for automotive companies across three key cloud computing models, namely, Platform as a Service, Infrastructure as a Service, and Software as a Service. This offers automotive companies various services, including data storage, data computing, data analytics, networking, enterprise solutions, data security, and developer tools. The services are offered in a pay-as-you-go pricing model, offering customers the flexibility to choose their most required services. Another offering in the connected vehicles space is the Alexa voice assistant from Amazon. As of 2020, there are about 100,000 Alexa skills, of which 161 relate to connected cars. It plans to develop and launch skills for various in-vehicle HMI features such as center stack, instrument cluster, HUD, and RSE system in the future.
In the autonomous realm, Amazon focuses on investments and acquisitions aimed primarily at automating every stage of its fulfillment in the future. Analysis of the company’s investments and acquisitions indicate that they would like to automate last mile, middle mile, and warehouse operations across the globe. In terms of autonomous passenger transportation, the only significant move the company has made is the acquisition of Zoox, a US-based company that is building a robotaxi. This vehicle can be used for enabling autonomous ridesharing services of the future. Amazon is also making significant forays in the last-mile food delivery space. The company invested in Deliveroo in the United Kingdom, and in 2020, it launched the Amazon Food delivery service in India.
Amazon has set a goal to achieve 100% carbon neutrality in its operations by 2040 and has commenced working toward that goal. The company is making investments and engaging in partnerships that will help electrify its logistics fleets across the middle mile and last mile. Amazon has made a significant investment in Rivian, holding a 20% stake in the electric van maker. Through partnerships with local charging station providers, it has begun setting up charging stations within its fulfillment centers in the United States and Europe to support its EV fleets. Amazon has also invested in companies with capabilities in areas such as battery management systems and battery recycling.
For automotive retailing, Amazon offers Garage that helps users register their vehicles and find the most suitable spare parts they require. Amazon Vehicles is a database of vehicles that helps customers in vehicle purchase research with rich information about vehicle specifications, reviews, photos, and videos. Amazon Home Services allows users to find technicians and schedule repair and installations from the comfort of their homes. The company is also selling major automotive components and accessories through private labeling. In addition, Amazon has launched a car leasing service in Spain and a car rental service in the United Arab Emirates.
Author: Joe Praveen Vijayakumar
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Data Center Colocation Services Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Amazon’s Growing Footprint in Mobility
Growth Drivers for Amazon in Mobility
Growth Restraints for Amazon in Mobility
Key Stats
Financial Snapshot
Amazon’s Global Marketplaces
Core Capabilities and Revenue Mix
Selected Mobility Investments and Acquisitions
Mobility Patent Race Among Big Tech
Amazon’s Automotive Playbook
Key Stats
Financial Snapshot
AWS Benefits for Automotive Companies
AWS Shared Mobility Use Cases
AWS Autonomous Driving Use Cases
AWS Electric Vehicle Use Cases
AWS Automotive Retail Use Cases
TIER Mobility—Analysis of AWS Usage
Lyft—Analysis of AWS Usage
AWS-VW Industrial Cloud
AWS-ZeroLight
AWS-ZeroLight Collaborations
Key Takeaways
Amazon’s Connected Car Solutions
Case Study—Amazon’s Connected Vehicle Ecosystem
Connected Car Playground for Tech Giants
Connected Car—Comparative Strategic Analysis
Digital Assistants—Top Digital Assistants in Vehicles
Amazon Alexa Overview
Amazon Alexa—Voice as a Service
Digital Assistants—Partnerships
Snapshot of Selected Amazon Alexa Integration in Vehicles
AWS
OEM AWS Integration Use Case—Ford
Cloud Technology Partners—Key Highlights
Connected Car Cloud Partnerships and Benefits for Automakers
Snapshot of Selected Amazon Alexa Integration in Vehicles
Key Takeaways
Amazon’s Autonomous Initiatives—Logistics
Amazon Targets Automating Every Stage of Fulfillment
Amazon Robotics (KIVA)—Warehouse Robots
Canvas Technologies—Enabling a Safe Co-working Space for Humans and Robots
Autonomous Trucks—Middle-mile Delivery
Amazon Scout—Last-mile Delivery
Autonomous Delivery Bots—Snapshot of Selected Competitors for Scout
Autonomous Aerial Last-mile Delivery—Prime Air
Crowdsourcing Autonomous Driving Innovation—AWS DeepRacer
Leveraging Blue Origin Capabilities
Zoox Robotaxi–Autonomous Ride Hailing Vehicle
Autonomous Shuttles—Snapshot of Selected Competitors for Zoox
Amazon Pay—Payment Partnership with Uber in India
Amazon Partnership with Lyft for Package and Grocery Delivery
Notable New Mobility Investments
Amazon in Food Delivery
Key Takeaways
Amazon Key—In-Garage Delivery
In-house Capability Analysis
Opportunities for Market Participants
Amazon’s EV Initiatives—Achieve Zero Emissions in Global Operations by 2040
EV Last Mile—Rivian
EV Last Mile—Mercedes Benz Vans (Europe)
EV Last Mile—Mahindra & Mahindra (India)
EV Middle Mile—Lion Trucks (North America)
Charging Station Initiatives
EV Battery Initiatives—ION Energy and Redwood Materials
EV Fleet Management Platform—AWS And ABB
Spain Deployment—Focus on Clean Energy for All Facets of Operations
Electric Vehicles In-house Capability Analysis
Electric Vehicles—Opportunities for Market Participants
Key Takeaways
Amazon’s Automotive Retail Solutions
Selected Test Drive Collaborations with Automotive OEMS
Selected Collaborations for Online Car Bookings
Amazon Vehicles
Car Rental Venture and Collaborations
Car Leasing Venture—Spain
Automotive Parts Installation—Tire Use Case
Amazon Garage
Private Label
Quest to Sell New Cars Online
Role of Alexa in Automotive Retail
Enhanced Aftermarket Opportunities Easing Customer Journey
Amazon in Retail—Opportunities for Market Participants
Key Takeaways
Growth Opportunity 1—Amazon’s EV Push Creates Opportunities for OEMs and Suppliers
Growth Opportunity 1—Amazon’s EV Push Creates Opportunities for OEMs and Suppliers (continued)
Growth Opportunity 2—Amazon’s Autonomous Initiative will Give Rise to Opportunities for Technology Providers, Suppliers, and OEMs
Growth Opportunity 2—Amazon’s Autonomous Initiative will Give Rise to Opportunities for Technology Providers, Suppliers, and OEMs (continued)
Growth Opportunity 3—Amazon Retail Creates New Opportunities for Parts Manufacturers, OEMs, and Local Garages
Growth Opportunity 3—Amazon Retail Creates New Opportunities for Parts Manufacturers, OEMs, and Local Garages (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Joe Praveen Vijayakumar |
| Industries | Automotive |
| WIP Number | PC91-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9AF6-A6 |