Strategic Analysis of Road-marking and Traffic Paints and Coatings Market in North America and Europe

Demand for High-performance Products Steers Market Growth

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This research service identifies the major industry drivers, restraints, regional trends, technology trends, and regulatory trends in the road-marking and traffic paints and coatings market in North America and Europe. The study provides an in-depth analysis of the performance-based markings and paint-based marking products. It further drills deeper to analyse specific trends in the thermoplastics and cold-plastics sub-segments in performance-based markings. From the paint-based markings segment, the analysis focusses on water-based, solvent-based, and 2-component epoxy and polyurethane markings. Different chemistries that are used across these products are also discussed in the study. Competitive structure and market share analyses have been provided at the total market level. Unit shipment, revenue forecasts, and pricing trends have been provided for each segment. The base year is 2013, and the forecast period ends in 2020.

Table of Contents

Executive SummaryKey FindingsExecutive Summary—Strategic FactsheetMarket Engineering MeasurementsCEO’s PerspectiveCEO’s Perspective (continued)Market OverviewMarket DefinitionsMarket Definitions (continued)Market Definitions–Geographic ScopeMarket TrendsProduct TrendsTechnology TrendsTechnology Trends (continued)Technology Trends (continued)Key Questions This Study Will AnswerMarket Segmentation—North America Market Segmentation–EuropeValue Chain and Distribution AnalysisValue Chain and Distribution Analysis (continued)Mega Trends and Industry Convergence ImplicationsImpact of Road Construction Industry Mega Trends on the Road-marking and Traffic Paints and Coatings MarketImpact of Road Construction Industry Mega Trends on the Road-marking and Traffic Paints and Coatings Market (continued)Impact of Road Construction Industry Mega Trends on the Road-marking and Traffic Paints and Coatings Market (continued)Mega Trend Impact on Road-marking and Traffic Paints and Coatings MarketDrivers and Restraints—Total Road-marking and Traffic Paints and Coatings MarketMarket DriversDrivers ExplainedDrivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Drivers Explained (continued)Market RestraintsRestraints ExplainedRestraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Restraints Explained (continued)Forecasts and Trends—Total Road-marking and Traffic Paints and Coatings MarketMarket Engineering MeasurementsForecast AssumptionsRevenue ForecastRevenue Forecast DiscussionPer cent Revenue Forecast by RegionRevenue Forecast by RegionPer cent Revenue Forecast by Market SegmentRevenue Forecast by Market SegmentPer cent Revenue Forecast by Distribution ChannelPer cent Revenue Forecast Discussion by Distribution ChannelMarket Share and Competitive Analysis—Total Road-marking and Traffic Paints and Coatings MarketMarket ShareMarket Share AnalysisCompetitive EnvironmentCompetitive Factors and AssessmentCompetitive Forces—Porter’s 5 Forces ModelCompetitive Forces—Porter’s 5 Forces Model (continued)Competitive Forces—Porter’s 5 Forces Model (continued)Major Companies (continued)Major Companies (continued)Major Companies (continued)CEO’s 360 Degree Perspectiveon the Road-marking and Traffic Paints and Coatings IndustryCEO’s 360 Degree PerspectivePerformance-based Marking Segment BreakdownPerformance-based Marking Segment Key FindingsMarket Engineering MeasurementsSegment Overview and IntroductionSegment Overview and Introduction (continued)Revenue ForecastRevenue Forecast DiscussionPer cent Revenue Forecast by RegionCompetitive EnvironmentCompetitive Factors and AssessmentCompetitive Factors and Assessment (continued)North America BreakdownNorth America BreakdownMarket Engineering MeasurementsRevenue ForecastRevenue Forecast DiscussionUnit Shipment and Revenue Forecast—ThermoplasticsUnit Shipment and Revenue Forecast—Cold PlasticsPer cent Revenue Forecast by Product TypeRevenue Forecast Discussion by Product TypePer cent Unit Shipment Forecast by Country—ThermoplasticsPer cent Unit Shipment Forecast by Country—Cold PlasticsUnit Shipment Forecast Discussion by CountryPer cent Unit Shipment Forecast by ChemistryPer cent Unit Shipment Forecast by Chemistry DiscussionCompetitive EnvironmentEurope BreakdownEurope BreakdownMarket Engineering MeasurementsRevenue ForecastRevenue Forecast DiscussionRevenue Forecast Discussion (continued)Unit Shipment and Revenue Forecast—ThermoplasticsUnit Shipment and Revenue Forecast—Cold PlasticsPer cent Revenue Forecast by Product TypeRevenue Forecast Discussion by Product TypePer cent Unit Shipment Forecast by Country— ThermoplasticsPer cent Unit Shipment Forecast by Country—Cold PlasticsUnit Shipment Forecast Discussion by CountryUnit Shipment Forecast Discussion by Country (continued)Per cent Unit Shipment Forecast by ChemistryPer cent Unit Shipment Forecast by Chemistry DiscussionCompetitive EnvironmentPaint-based Marking Segment BreakdownPaint-based Markings Segment Key FindingsMarket Engineering MeasurementsSegment Overview and IntroductionSegment Overview and Introduction (continued)Revenue ForecastUnit Shipment ForecastUnit Shipment and Revenue Forecast DiscussionPricing Trends and ForecastPricing Trends and Forecast DiscussionPer cent Unit Shipment Forecast by RegionCompetitive EnvironmentCompetitive Factors and AssessmentNorth America BreakdownNorth America BreakdownMarket Engineering MeasurementsRevenue ForecastUnit Shipment ForecastUnit Shipment and Revenue Forecast DiscussionUnit Shipment and Revenue Forecast—Solvent-borne MarkingsUnit Shipment and Revenue Forecast—Water-borne MarkingsUnit Shipment and Revenue Forecast—Epoxy and PU MarkingsPer cent Unit Shipment Forecast by Product TypeUnit Shipment Forecast Discussion by Product TypePer cent Unit Shipment Forecast by CountryUnit Shipment Forecast Discussion by CountryPer cent Unit Shipment Forecast by ChemistryPer cent Unit Shipment Forecast by Chemistry (continued)Per cent Unit Shipment Forecast by Chemistry (continued)Competitive EnvironmentEurope BreakdownEurope BreakdownMarket Engineering MeasurementsRevenue ForecastUnit Shipment ForecastUnit Shipment and Revenue Forecast DiscussionUnit Shipment and Revenue Forecast–Solvent-borne MarkingsUnit Shipment and Revenue Forecast–Water-borne MarkingsUnit Shipment and Revenue Forecast–Epoxy and PU MarkingsPer cent Unit Shipment Forecast by Product TypeUnit Shipment Forecast Discussion by Product TypePer cent Unit Shipment Forecast by CountryUnit Shipment Forecast Discussion by CountryPer cent Unit Shipment Forecast by ChemistryPer cent Unit Shipment Forecast by Chemistry (continued)Per cent Unit Shipment Forecast by Chemistry (continued)Competitive EnvironmentThe Last WordThe Last Word—3 Big PredictionsLegal DisclaimerAppendixMarket Engineering MethodologyPartial List of Companies InterviewedLearn More—Next StepsAbbreviations and Acronyms UsedAbbreviations and Acronyms Used (continued)




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